Facebook Fan Page Setup

http://www.facebook.com/pages/create.php

If you are a Facebook Page administrator, you can choose your username for your pages. A custom username allows you to easily promote your presence on Facebook.

https://www.facebook.com/username

Guidelines:

Facebook encourages you to consider the following when creating a username for Pages:

• Create a username that is as close as possible to your public figure or business name (e.g. AshtonKutcher, PizzaHut).


• If you own the rights to a given name, make it your username so that others cannot obtain it.


• Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (".").


• Choose a username you will be happy with for the long term. Usernames are not transferable.


• Your username must adhere to Facebook's Statement of Rights and Responsibilities.

If you own a registered trademark: Facebook will be extremely helpful in assisting you with a custom URL on a page. All you'll have to do is create a page for your business or trade name (or, if you already have one - that's fine, too)...then, fill out a Username IP Infringement Form. This form requires you to have your trademark registration number ready. Remember, that number is in the form of "01/234567" - simply input it in the "Trademark Registration #" field. Trademark owners are exempt from the "minimum 25 fans" rule for pages! If you don't have a registered trademark for your business, I highly recommend getting one if you can afford it. LegalZoom Online Trademarks is a reputable service that will do it for you.

In the description field, tell the Facebook representative that you are not reporting an infringing user, but you are a trademark owner, and would like to secure the name of your company as a Facebook Page. The representative should reply to you rather quickly - usually within 24 hours, and assist you with getting this task done. I've done it twice - once for the company I work for, and another time for a registered trademark I own, and Facebook has been nothing but helpful and speedy in both situations.

http://www.facebook.com/help/contact.php?show_form=username_infringement