Factor Y, Session 1, Lens 2 ~ Selfless Promotion

The benefits of promoting others are great in depth and quantity in everything we do as people. When one person touts another's attributes or efforts, the person doing the touting is seen to have a kind and generous personal brand, most especially if they are promoting other people that offer value. This action leads to more people listening to what both the promotee and the promoter have to say.

These values, when sprinkled with a hint of self promotion, build respect and confidence into us as individuals, let alone creating a force to carry the load of success.

Perhaps the the most relevant example of how and why to promote others can be seen in the process of the Re-Tweet (RT) on the micro-blogging platform of Twitter. The RT has great power on how how we project our personal brands.

From TwitterWatchdog:
1. A Retweet Provides Value to Your Follower(s)
One of the most important reasons why people follow you is for value. If you can provide value to your followers you will not only make your followers happy, you will most likely attract more followers. Providing quality content is always a great way to provide your followers with value. The first thing that comes to mind is sharing a link to relevant information that is from you or another person.

2. A Retweet Can Benefit Your Personal Brand
Retweeting will help build your personal brand as well as your follower's loyalty. If you point a follower to an external source that is truly relevant and beneficial to them, the amount of trust that person has in you will increase. The next time you post a link, whether it's to your website or to an external source, the chances of that person clicking that link are higher than before.

3. A Retweet Can Help You Build Relationships with Others
Retweeting someone else's content is an act of kindness, and others are likely to do the same for you. This doesn't mean that you should expect someone to retweet your content just because you retweet theirs. Remember, retweeting is all about providing value to your followers, typically people will not retweet a post of yours unless it's perceived as informative or helpful.

If you retweet incorrectly (sending Spam), this can actually hurt your personal brand and future traffic. If done right, a retweet can provide value to your followers, build your personal brand, increase future traffic, and build relationships with a lot of people in your niche. Happy Retweeting~

Obviously, the RT is only one example of promoting others, but the principal benefits are the same for any platform, including the Monday morning gossip around the water cooler.

Forgiveness holds hands with genuine selfless promotion, in divinity.

Older song, newer group, same message. Sometimes the best promotion goes beyond words. An attitude of confidence can be broadcast with just a look.

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