Faith Popcorn seems to be able to foretell the future by studying trends. Her bestseller "The Popcorn Report" identified the business and personal trends that defined a decade. It has been said that no one has been more able to profit from tracking trends.
A common criticism is that many of her statements are open to interpretation and therefore the 1990s, or individual years in the 2000s, can appear to fulfill her predictions regardless of what actually happened. William A. Sherden-author of The Fortune Sellers: The Big Business of Buying and Selling Predictions-takes a skeptical view of her ideas about Cocooning, among other things, and concludes she was simply wrong on several key issues.
You can decide for yourself!
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Faith Popcorn at a Glance
== Phrases ==
Ms. Popcorn has coined various terms and phrases in her publications. For example "Brailling the culture" is her term for analyzing a range of cultural developments. Ms. Popcorn has identified a number of trends that she argued determine consumer behavior. She also developed a marketing model she calls "InCulture Marketing" which she says turns the culture itself into a medium for brand communications.
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Faith Popcorn on eBay
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Business Trends Videos
Faith Popcorn Links
History Of Corn
The first batches of the candy corn were simple an more...1 point
Faith Popcorn's 2007 Trend Predictions
Faith Popcorn's 2007 Trend Predictions Trends0 points
faith popcorn - Gawker
Discussion about the office culture of Faith Popco more...0 points
Faith Popcorn's BrainReserve
Faith Popcorn.com; the author's official website.0 points
Faith Popcorn's spiritual cocktails
Faith Popcorn's spiritual side.0 points
Customer World: Faith Popcorn's consumer trends 2007
It is everything to do with how enterprises, marke more...0 points
A Post-Privacy Future for Workers
Futurist Faith Popcorn says productivity-obsessed more...0 points
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Fortune (magazine) called her the "Nostradamus of marketing." By 1991 she was a leading trend expert who published her first book, The Popcorn Report. The book concerned what to expect from American culture and business in the decade ahead, The Popcorn Report documented the projections she and her consultancy had been delivering the world's most powerful companies since 1974. She claims they had 95% accuracy, but this claim is disputed.
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