Fan campaigns can mean the difference between life and death for a television show with mediocre ratings, but for every successful fan campaign, there are many unsuccessful ones. Here are some tips and tools for making your "Save Our Show" campaign a successful one.
General Guidelines
- DO: Use Good Etiquette/Netiquette
Pretty much every religion in the world has some version of Do Unto Others As You Would Have Others Do Unto You for very good reason. Even when the Others in question are big ol' corporations, there are still actual human beings stuck reading spittle-flecked hate mail and glitter-encrusted love letters day in and day out. Don't make their lives any harder. And when your intended audience is ordinary folks who could help increase your show's ratings, being polite and unannoying becomes even more important. Absolutely NO spamming, flaming, or trolling. - DO: Use Good Spelling and Grammar
Public education being what it is, it's entirely possible that you've never diagrammed a sentence in your life, but if you want your fan campaign to be effective, you should write as if you've diagrammed a thousand. Poor spelling and grammar not only looks childish and unprofessional, it also suggests that you don't care enough to run a simple spellcheck, and that's not an impression you want to give off. Also be careful not to abuse exclamation points (another indication of childish writing!!!) or ALL CAPS (which most people perceive as shouting, ergo rude). And please for the love of God, don't TyP3 L13K Th15. - DO: Check and Double Check Names, Addresses, Dates...
Recently, a fandom in the early stages of its SOS campaign suffered an embarrassment when it mobilized to send emails to a blogger on the basis of a rumor that he was planning to do a feature on underrated shows. He wasn't, and the fandom got an annoyed request to "Stop it already!" in his next post. Likewise, accidentally sending 500 emails to your network's tech guys instead of its executives isn't going to do anything but provoke resentment. Be careful. - DO: Pay Attention to Timing
Another recently canceled show was the focus of a fan effort to save the show... one month after its sets had already been disabled. Even if the fan effort had succeeded in making the network reconsider, reviving the show would have been prohibitively expensive due to the need to rebuild the sets. - DO: Organize
How ambitious your campaign can be depends partly on the size and dedication level of your fandom, but regardless of your goal, it's important that different sectors of the fandom don't work at cross purposes with each other. Try to build a central clearinghouse for information about current campaigns and projects and advertise widely on LiveJournal communities, fan forums, and other popular hangouts for your fandom.
Influence the Networks
The cardinal rules of influencing networks are:
A) Remember that the chances of an actual network executive ever seeing your letters or nuts or whatever are pretty slim. So don't make the lowly mailroom guy's life hell, because even if he is the lowly mailroom guy, he still has more access than you.
B)Remember that to the networks your show is just another kind of product. It could cure cancer, for all they care, but if its rating are bad, they're gonna cancel it. (Not that a television show that cures cancer would have any problems with ratings.)
Here are some specific tips:
A) Remember that the chances of an actual network executive ever seeing your letters or nuts or whatever are pretty slim. So don't make the lowly mailroom guy's life hell, because even if he is the lowly mailroom guy, he still has more access than you.
B)Remember that to the networks your show is just another kind of product. It could cure cancer, for all they care, but if its rating are bad, they're gonna cancel it. (Not that a television show that cures cancer would have any problems with ratings.)
Here are some specific tips:
- DO: Send Postcards
Postcards are inexpensive for fans to purchase and send and easy for the networks to process. They force you to be brief and to the point, yet convey a greater degree of dedication and passion than an email or a form letter ever will. - DON'T: Send Emails
It's fast, easy, and free to dash off an email, but for exactly that reason, networks are more likely to disregard them. An email is better than nothing at all, but snail mail is better yet. - DON'T: Send Form Letters
My eyes are glazing over just thinking about a mailroom filling with hundreds or thousands of form letters that all say exactly the same thing. Over. And Over. And Over. Seriously, don't. - DON'T: Send Junk
There have been some highly publicized and successful fan campaigns in recent years that involved sending stuff to the networks, most notably Jericho's nuts campaign, Roswell's Tabasco sauce campaign, and Farscape's bra campaign. In general, though, sending stuff that is not postcards or envelopes to a network is going to annoy those poor folks in the mailroom without doing much to influence the people who actually hold your show's fate in their hands. - DON'T: Threaten
Telling a network that [your show here] is the only show you watch on their channel and if they cancel it you'll NEVER WATCH THEIR CHANNEL AGAIN SO HELP YOU GOD is hysterical and also totally pointless. They know you'll come back the moment they air another show that interests you. You know it too. And if it just happens that it really is a serious threat, they're still not going to care. Just like any other company, networks want to build brand loyalty among their target customers, and if you're so easily lost, you're obviously not one of their target customers. - DO: Be a Viewer the Network Wants to Keep
All networks have a target audience they're hoping to attract. If you're part of their target audience, play it up a little bit. If you're not, speak to something that will appeal to their target audience. A lot of networks are gunning for young women viewers, for example, so if you are a young woman trying to save a show aiming for a young woman audience, talk about how you and your girlfriends can't stop discussing the ins and outs of the show (and how you managed to convert some OTHER girlfriends who started out not watching the show), and if you aren't, mention how much you appreciate the show's great portrayal of female characters. Or something. Don't lie, but do spend a little time thinking about what the network wants to hear. - DO: Watch Episodes Online
Many networks, including NBC, ABC, and the CW, have begun airing episodes of their shows online with minimal advertising. Since networks track the number of viewings, watching streaming video on official websites is a good way to be counted, even if you don't have a Nielsen box. Downloading episodes from Amazon and iTunes is another good way to be counted. - DO: Buy DVDs
The DVD sales of The Family Guy and Firefly were so high that it persuaded FOX to give the shows another chance: The Family Guy was picked up on the basis of strong DVD sales in 2005 after being canceled in 2000 and again in 2002, Firefly's fans got a feature film based on the series, Serenity.
Influence the Advertisers
- DO: Thank Advertisers for Supporting Your Show
Ratings are important in large part because advertisers want to know how many people are watching their ads. The more viewers, the more eager advertisers are to tout their wares and the more advertising dollars the show pulls in, the less likely it is to be canceled. So thank advertisers for their support, or better yet, let them know that their advertisements/product placements during your show convinced you to try their product. Again, don't lie, but do think a little bit about what they want to hear.
Case Study: Firefly
When the topic of shows canceled before their time comes up, one of the first examples is likely to be Firefly. Joss Whedon's post-Buffy sci-fi/Western was canceled after just 11 episodes and a string of bad decisions by Fox, including repeatedly preempting episodes to air sports programs, airing the episodes out of their intended order, and more. Despite this, the show developed an obsessively devoted fanbase, who called themselves "browncoats" after the rebel heroes of the show, that drove strong DVD sales and spawned an extended fan campaign that eventually won the fans Serenity, a feature film based on the series.Joss himself told fans in a taped message: "This movie should not exist. Failed TV shows don't get made into major motion pictures - unless the creator, the cast, and the fans believe beyond reason.... It is, in an unprecedented sense, your movie."
The campaign included flagship websites and bulletin boards, an ad in Variety, fan-made posters and flyers, letter-writing campaigns, donation drives to stock public libraries with the DVD set, and a successful viral buzz campaign that resulted in Firefly being a must-have DVD for any sci-fi fan's library.
An interesting fan account of the saga was published in Will the Vampire People Please Leave the Lobby?, and a documentary has even been made about the fans and their campaign.
Firefly fans (and fans of Joss's other shows) have also raised thousands of dollars for Joss's favorite charity, Equality Now, which works for the protection and promotion of the human rights of women around the world.
More Tales from the Joss Fen
Will the Vampire People Please Leave the Lobby? (True Adventures in Cult Fandom)
Amazon Price: $10.17 (as of 09/07/2008)
Influence the Media and Blogosphere
- DO: Keep Your Finger on the Pulse
Keep a close eye on what the media and blogosphere are saying about your show, and write in or comment to thank them for positive coverage. - DO: Request More Coverage
Be very careful with this, especially with individual bloggers, who are going to be a lot more annoyed than, say, Entertainment Weekly to wake up and find their inbox swamped with 500 emails touting the glories of [your show here]. However, a few carefully targeted campaigns requesting more coverage can have a positive effect in building buzz, and a few comments on relevant blog posts about a fan charity drive or other campaign can catch the attention not only of the blogger, but also his or her readers, which usually includes other bloggers. Relevant is the key word here, of course. - DO: Participate
From Watch With Kristin's Save One Show poll to Television Without Pity's Tubey Awards to the People's Choice Awards, the media and blogosphere is rife with opportunities to get some easy attention. The networks pay more attention to some of these than others, but many of them are also a way to catch the attention of other potential viewers. Be sure to remember that your fandom's behavior will affect people's impression of your show, however. Kristin's 2007 Save One Show poll was rife with accusations of cheating that did no favors to either of its winning fandoms. - DO: Become the media
Starting a fan blog these days is as easy as getting dressed, and there are increasing numbers of "citizen journalist" websites like Associated Content and Firefox News where the general public can contribute articles and reviews. Again, remember that you're representing your fandom, so be sure to use good grammar and spelling, and avoid fanspeak.
Some Great Entertainment Media and Blogs
- TVGuide Online
- Get the fix on your favorite show
- Entertainment Weekly
- Breaking entertainment news on celebrities, TV shows, movies, music and books. Celebrity interviews, movie and DVD reviews including top selling book, music and DVD titles.
- Variety
- Breaking entertainment news, movie reviews, Celebrity photos, Pictures, entertainment industry events, Film festivals, festival news and festival reviews, Oscars, Emmys, Sundance festival, and Hollywood awards. Featuring box office charts, entertainment news archives and more.
- Television Without Pity
- Spare the snark, spoil the networks
- BuddyTV
- Official Buddy TV Site with original and fresh coverage on TV Shows, TV News, TV Spoilers, Live TV Commentary, TV listings, Forums, and Community.
- the TV addict
- theTVaddict.com is your number one source on the net for TV news, scoop, reviews and commentary on all of your favourite TV shows. Check out theTVaddict.com daily for commentary, a WHAT TO WATCH TVguide, and a weekly podcast
- The Watcher - All TV, all the time | Chicago Tribune | Blog
- All TV, all the time. Mo Ryan reviews and chats about shows on air
- Ducky Does TV
- The latest in TV news, gossip, casting, and developments.
- BuzzSugar
- Entertainment Hourly
- Give Me My Remote
- For the latest TV news, gossip, and behind-the-scenes scoop visit http://www.givememyremote.com.
- Daemon's TV
- The place for TV news, reviews, episodes, pictures, videos of your favorite TV shows.
- Televisionary
- Jace is an LA-based television development and acquisitions exec who watches way too much television for his own good and would love a TiVo for every room in the house.
- Ausiello Report Blog | TVGuide.com
- Ausiello Report Blog in the TV Guide Community
- Watch with Kristin
- TV diva Kristin serves up tube scoop, spoilers, behind-the-scenes dish, video interviews, weekly chats and info galore in her up-to-the-minute blog
- TV Squad
- Episode reviews and tv news
Blogging Tools and Other Places To Build Buzz
- Wordpress.com
- The remote-hosted version of the extremely popular Wordpress blogging program. Easy to use and customize. Basic accounts are free.
- Blogger
- Popular remote-hosted blogging tool. Fewer features than some of the other remote-hosted blogs, but arguably the easiest to set up and use. Basic accounts are free.
- Technorati
- A useful blogging tool and search engine.
- FeedBurner
- Tools for managing and publicizing your blog's RSS feed.
- TV Guide Online
- In addition to TV Guide's professional content, they host free blogs for site members
- Squidoo
- You're here! Squidoo can be used to build a fanpage, publicize your blog, and more.
- HubPages
- Similar to Squidoo, Hubpages allows you to share your knowledge and opinions online.
- Associated Content
- Write articles and (sometimes) get paid!
- Firefox News
- News for Fans, by Fans
Learn More About Blogging
The Rough Guide to Blogging 1 (Rough Guide Reference) (Rough Guide Reference)
A good guide to the basics of blogs
Amazon Price: $10.39 (as of 09/07/2008)
The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog
Another good guide to the basics of blogs
Amazon Price: $11.90 (as of 09/07/2008)
No One Cares What You Had for Lunch: 100 Ideas for Your Blog
Ideas for creative posts
Amazon Price: $13.59 (as of 09/07/2008)
Podcasting For Dummies (For Dummies (Computer/Tech))
An introduction to podcasting
Amazon Price: $19.79 (as of 09/07/2008)
Influence Fellow Fans
By fellow fans, I'm referring to people who are active in internet fandom, but not in your fandom. It is important for fan campaigns not to overestimate the importance of attracting other fans, because fans are still a small minority of the potential viewing audience, but they are a passionate and involved minority.
- DO: Have Fun!
Fans will often follow writers, vidders, and artists they like into a new fandom, so the best possible way to attract other fans to your fandom is to post high quality fic, meta, vids, art, and graphics and to have fun producing them. This is why you're in fandom, after all, and it's why they're in fandom too.
The Tools of Fandom
Learn how to write, draw, vid, make graphics, and build a website
Elements of Style, The (4th Edition)
Amazon Price: $10.85 (as of 09/07/2008)
Drawing on the Right Side of the Brain
Amazon Price: (as of 09/07/2008)
Photoshop CS2 Bible
Amazon Price: $26.39 (as of 09/07/2008)
Adobe Premiere Pro 2.0 Classroom in a Book
Amazon Price: $42.49 (as of 09/07/2008)
HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)
Amazon Price: $23.09 (as of 09/07/2008)
Case Study: Supernatural
Supernatural is an example of a show whose popularity spread rapidly through fandom, especially the fannish community centered around LiveJournal. The show's clever take on the ever-popular buddy drama brought to mind the early seasons of The X-Files and seemed tailor-made for fandom, mixing family drama, urban legends, and two charismatic (and very easy on the eyes) stars with better-than-average chemistry, as well as one of the best soundtracks on television, a really cool car, and a strong supporting cast of guest stars. By midway through the first season of the show, episode reactions and fanfiction were already a common feature of individual fan journals, and icons and fan vids were appearing regularly on popular communities. The show's popularity spread further through fandom over the summer hiatus, driven by reruns and the availability of the entire first season (since removed) on YouTube.Despite the show's popularity with fandom, it has continued to struggle in the ratings. In the 2006-2007 season, Supernatural aired in the "Timeslot of DOOM," as it was christened by fans: at the same time on the same day as the two most popular shows on network television, CSI and Grey's Anatomy. In the 2007 season, The Office moved to the same timeslot, making triple trouble for Supernatural. Fans have also been frustrated by the relative lack of promotion given to the site by the WB and its successor, the CW.
As a result, fan-driven efforts to promote the show began as early as February 2006, though they did not begin in earnest until January 2007, when Eric Kripke suggested in an interview that Supernatural's chances of being renewed for a third season were possibly as low as 50-50, and stars Jensen Ackles and Jared Padalecki asked fans in an interview to "tell your friends to tell their friends."
Fan promotion efforts quickly grew more organized and centralized, with help from a number of fans with professional experience in the marketing and television industries. Currently Supernatural's fan-led promotion efforts include the flagship Supernatural Underground and LiveJournal community promote_spn, as well as the graphics site Team Winchester and Save the Winchesters on MySpace. Recent campaigns include a flyer campaign and contest.
The Supernatural fandom has also become well known for its efforts on behalf of charity. Started in June 2007, the Fandom Rocks campaign's first drive raised $2,446.11 for the Lawrence Community Shelter (Lawrence, Kansas is the hometown of the Winchester brothers) and the SOS Children's Villages. Another campaign is currently running for the Lawrence Humane Society and the Injured Marine Semper Fi Fund.
Another charity project the fandom has undertaken is Operation Winchester, which provides care packages (including Supernatural DVDs!) to American soldiers fighting in Iraq and Afghanistan.
The fandom has not forgotten the show's cast and crew either. Another campaign headquartered at the LiveJournal community spn_postcards, sends postcards to the cast and crew in Vancouver to express their appreciation for all their hard work (and has received a photo of the crew's postcard-plastered offices in return!), as well as a secondary campaign to send postcards to the network encouraging Supernatural's renewal.
Influence Other Potential Viewers
Some ideas to attract other potential viewers
- DO: Appeal To Their Interests
Someone who likes romantic comedies may or may not have any interest in your masterpiece of sci-fi television, so waxing poetic about the special effects and space battles might be pointless and off-putting. If you emphasize the great female characters and witty script, however, you might be able to pique enough interest for your romantic comedy fan to at least give it a shot. It's the old rule again: don't lie, but think about what your audience wants to hear and tailor your pitch to match it better. - DO: Write Reviews
On Amazon and iTunes, on websites like ThisNext, IMDB, or TIOTI, for your local paper... - DO: Harness the Power of Social Networking
Social networks, forums, and other websites popular with both fans and non-fans are a great place to raise a little awareness of your show and build buzz. Find some sites that your show's fans are already members of and a few more where people might be interested in your show and join up, lurk for a few days or weeks to get a feel for the community, and then start participating. Start small - change your avatar to something that advertises your show, add a banner to your sig if that's allowed, start a discussion group or thread on the site if you think it will go down okay. Participate like a well-rounded member of the community, make some friends, get some discussion going... you see where I'm headed. - DO: Be Social
Social networking offline works just as well. Invite some friends over for a viewing party and encourage them to invite some friends too. Aim for a mix of people who already like the show and people who might like it if they gave it a shot. The enthusiasm of the fans will help sway the rest. Dorm viewing parties are another way to draw others in. The smell of microwave popcorn drifting down a hallway draws college students like flies to honey, and some of them might stick around and get hooked. - DO: Be Generous
Buy up copies of your show's DVDs and give them as gifts to friends or donate them to public libraries or other places that keep DVD collections. Or keep the shiny new copy for yourself and give your older DVDs to a thrift store or a library book sale so people can get them for a buck fifty. (Many thrift stores also donate their proceeds to charity, so you're promoting your show AND doing some good in the world - isn't that wonderful?)
Some Websites That Might Be Useful
- Amazon.com
- Shop, rate and discuss products, write reviews, create Listmania Lists and So You'd Like To... lists, tag products, make wishlists...
- Internet Movie Database
- Rate and discuss films, television, actors, etc.
- TIOTI
- A social networking website for television fans
- ThisNext
- Social networking and recommendation engine for shoppers
- TeamSugar
- A social network for young women with a recommendation engine similar to ThisNext, also home to BuzzSugar, a good entertainment blogger
Other Ideas
- DO: Remember to Show Your Appreciation for the Cast and Crew
Postcards and letters thanking them for their hard work and efforts in making the show the best it can be and letting them know how much you enjoy it are a nice touch. - DO: Hold a Charity Campaign
Several fandoms, including the Jossverse, SG-1, and Supernatural, have become known for their dedication to charity work. Although the degree to which charity campaigns influence networks is uncertain and probably minimal, especially if the show is no longer airing, they are a great way to raise awareness and goodwill towards a show and its fans and help individual fans to feel good about themselves. The karma can't hurt either!
More Fan Campaigns
I am preparing more case studies, which will likely include Veronica Mars, Jericho, and Farscape. Meanwhile, here are links to more information about these campaigns.
- Can "Farscape" fans reinvent TV? - Salon.com
- When the Sci Fi Channel canceled "Farscape," angry fans launched the usual protest movement. Now they're dreaming of a rebellion that could overthrow TV empires.
- Welcome to WatchFarscape.com - Home
- WatchFarscape.com
- Copywrite, Ink.: Making The Grade: Veronica Mars
- These are the fans of Veronica Mars, the critically acclaimed teen drama/mystery neo-noir series starring Kristen Bell. They could not save their show from being cancelled (the only reason perhaps, in my opinion, was the late start of the consumer campaign), but have, amazingly enough, continued to build on their momentum.
- Watch Veronica Mars
- "Television won't be the same now, and not in a good way. All we can do is cherish what was made, and share it around. The series may be gone, but we'll always have Neptune."
- Save Veronica Mars
- Viva Veronica Mars!
- Neptune Rising
- Veronica Mars forum
- VeronicaMarsMovie.com
- Fan efforts to get a VM movie
- Jericho Lives
- Jericho fansite and campaign headquarters
- Nuts for Jericho
- Here is how we are helping the troops...have a look and see what can be done to help
- Everwood Music - Save Everwood - Campaign Headquarters
- Everwood's Campaign Headquarters - Join The Fight To Save Everwood!
- SAVING ANGEL
- Headquarters for a fan campaign to save Angel
On the Uses and Abuses of Hey! Nielsen
The Nielsen Company recently opened a new social networking website that has been met with a lot of interest from fandom. Hey! Nielsen allows fans to express their opinions about television shows, movies, music, websites, and personalities. Fan participation results in a Hey! Nielsen score that incorporates fan activity and user response on Hey! Nielsen, as well as blog buzz, news coverage, and as raw data from Hey! Nielsen's sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com. The Hey! Nielsen score is factored into Nielsen ratings.
Frequent posters "gain status on Hey! Nielsen that may lead to an invitation to exclusive sneak previews, research panels, or exclusive rewards from Nielsen or our partners."
A Quick Guide to Spreading the Love (and Hate) on Hey! Nielsen
1. Be Varied
Don't just rate and comment on one show, spread the love (or hate) around so people can get a better idea of your tastes. It's easy to have opinions about pop culture - signing up to support just one show makes it look like a campaign to build buzz. Which it is, of course, but people are less likely to pay attention if that looks like the ONLY reason you've signed up.
2. Be Coherent
Spell checking is a good thing.
3. Be Honest
The Nielsen ratings have come under a lot of criticism lately from people, including many fans, arguing that they're not an accurate representation of what people really watch. So far, we have no reason to think that this website is not a genuine attempt on the part of the company to get a better finger on the buzz, but if they feel the service is being abused by fan campaigns (or anyone else) they're that much less likely to listen and change their system. Don't rate your show really highly and everything else like it's the stinkiest stinky that ever stank, just to make your own favorite look better. It won't work.
4. Don't Forget to "Update Your Status"
Part of the reason to use Hey! Nielsen is to let Nielsen and the networks know that you're watching your favorite show, even if you don't have one of those little boxes. Again, be honest and don't forget to "update your status" on things you don't watch as well as things that you do.
5. "React" first
Hey! Nielsen has confirmed that rating opinions actually has little effect on the Hey! Nielsen score, but despite this, it's a good idea to read some other people's opinions and comment on them rather than posting a new opinion if somebody else has already said what you want to say. (Comments probably do have more of an effect on the score.) The idea is to look dedicated, not desperate; passionate, not spammy.
6. Aim for the long-term
Hey! Nielsen has also confirmed that a long-term presence on the site carries more weight than a sudden burst of posting about a particular topic, followed by a long period of silence. For television shows, this is actually easy to keep up - simply post opinions that are reactions to specific episodes rather than the show as a whole - and Save Our Show campaigns can take advantage of this aspect.
For more information about Hey! Nielsen, I highly recommend a visit to the site's official blog and to the excellent Hey! Nielsen coverage on the television blog Cultural Learnings.
Frequent posters "gain status on Hey! Nielsen that may lead to an invitation to exclusive sneak previews, research panels, or exclusive rewards from Nielsen or our partners."
A Quick Guide to Spreading the Love (and Hate) on Hey! Nielsen
1. Be Varied
Don't just rate and comment on one show, spread the love (or hate) around so people can get a better idea of your tastes. It's easy to have opinions about pop culture - signing up to support just one show makes it look like a campaign to build buzz. Which it is, of course, but people are less likely to pay attention if that looks like the ONLY reason you've signed up.
2. Be Coherent
Spell checking is a good thing.
3. Be Honest
The Nielsen ratings have come under a lot of criticism lately from people, including many fans, arguing that they're not an accurate representation of what people really watch. So far, we have no reason to think that this website is not a genuine attempt on the part of the company to get a better finger on the buzz, but if they feel the service is being abused by fan campaigns (or anyone else) they're that much less likely to listen and change their system. Don't rate your show really highly and everything else like it's the stinkiest stinky that ever stank, just to make your own favorite look better. It won't work.
4. Don't Forget to "Update Your Status"
Part of the reason to use Hey! Nielsen is to let Nielsen and the networks know that you're watching your favorite show, even if you don't have one of those little boxes. Again, be honest and don't forget to "update your status" on things you don't watch as well as things that you do.
5. "React" first
Hey! Nielsen has confirmed that rating opinions actually has little effect on the Hey! Nielsen score, but despite this, it's a good idea to read some other people's opinions and comment on them rather than posting a new opinion if somebody else has already said what you want to say. (Comments probably do have more of an effect on the score.) The idea is to look dedicated, not desperate; passionate, not spammy.
6. Aim for the long-term
Hey! Nielsen has also confirmed that a long-term presence on the site carries more weight than a sudden burst of posting about a particular topic, followed by a long period of silence. For television shows, this is actually easy to keep up - simply post opinions that are reactions to specific episodes rather than the show as a whole - and Save Our Show campaigns can take advantage of this aspect.
For more information about Hey! Nielsen, I highly recommend a visit to the site's official blog and to the excellent Hey! Nielsen coverage on the television blog Cultural Learnings.
Learn More About Fan Promotion
- Dead Things ON Sticks: Emily Post's Guide to Save-Our-Show Campaigns
- Great advice from a blogger, fan, and industry professional. Make this post your Bible.
- The Watcher - When TV fans unite, beautiful things can happen
- Analysis of a number of recent Save Our Show campaigns.
- The Making of a Fan Campaign
- A history of fan campaigns
- TV Jab: How NOT to Save a Show
- Short and funny, or groan-worthy, depending on your point of view
Guestbook
|
sn1fan
AWESOME information! I'm so bookmarking this. And thanks for the information about Supernatural. I for one am one of the fans in their fandom and have read almost all of those links you posted. Heck I have a website of my own and promote those post card campaigns too. Posted June 10, 2008 |
|
|
novelconcept
Wow! This was very informative! I'm getting started in helping out with my first campaign for Friday Night Lights. Thanks for all the great info! Posted February 17, 2008 |
