How a Sticky Web Traps Customers

When you search for things online what do you do? I open a search engine and type in a phrase about what I am looking for such as business advice, how to make money online or similar. I rarely ever search for a business name. Most often because I don't know any at that point in my search.

I'm led to believe this is a fairly common strategy. So the first step to enticing your customers into your web is to come up high on the page of results when they search.

Surely if it was that easy everyone would be doing it! Well isn't that the beauty of it -it can take some time, effort and dedication to get this right. Initially because it involves some research. And when it comes to research there are a lot who just can't be bothered. If you do some market and keyword research you will most likely already be ahead of the pack in your competition.

When you know what your customers are searching then you can set about optimizing your websites and pages for those common searches so that your site shows number one every time.

Isn't that the place you want to be? Click here to find out how

When you have completed the first step and established a website that customers can find, it's time to start driving traffic. There are many traffic generating processes including video, articles, blogs, forums and the like. Like the earlier steps it is easy if you know how.

When you have driven traffic it is time to convert them from visitors into sales.

Your copy, appealing to buyer psychology, having a strong offer and an even stronger call to action are vital steps to creating a sticky web of sales.

Ask yourself how often businesses have lost you as a customer because their site didn't tell you what you wanted to know, it didn't make it easy for you to buy, it didn't tell you the price and it didn't even tell you how to contact them to find the information you were actually after.

Because your website is your retail store it is important you put yourself into your customer's shoes and look at your website as you would if you didn't know your business. You could consider polling your customers and asking them what you can improve on. Many websites offer their customers about as much as they'd get looking through the window of a closed retail store. Don't let that be your business.

Sell your customers a solution. Make it easy for them to buy. Make it easy for them to return and buy again. Follow up with them and build an ongoing relationship, advise them of specials. All of these things are part of creating a profitable online business presence. All of these things should play a vital part in your fast web formula.

Click here to learn how to create your own fast web formula

A survey showed that about 67% of customers forgot to return to a business because they simply forgot. haven't we all done that. Life is busy, time is precious and in demand. Stuff gets overlooked and sometimes favorite shops and businesses are the things that get lost. You know the "I always meant to go back" or worse remember that chiropractor, dentist or massage appointment. Remember you were going to go regularly. Ahum anyway.....

You risk losing return customers when you let them go. You can't afford them to leave your web. Your web is the relationship you build
One very effective way of doing that is email marketing and email newsletters. Staying in touch, advising of specials. Suggesting tips to maximize use of a purchased product. A reminder about maintenance, or checkups. All of those things are actually very useful. As a customer, provided you aren't just spamming me and are actually adding value, I am grateful for the reminders. See when your business does it well it is once less thing as a consumer that I have to think about.

How well are you serving your customers online?