Working in that 7%: Life as a female auctioneer

Ranked #1,182 in Nonprofits, #282,249 overall

Ladies and gentlemen, the auctions on!

I'm Sherry Truhlar, the founder of Red Apple Auctions.

My niche auction firm focuses on helping charities improve their annual fundraising auctions ... in all sorts of ways. Not only do I and my team of auctioneers chant that "fast talk," but I also provide online classes, workshops, and digital products to help "do it yourself" charity auctions and "volunteer auctioneers" conduct stronger events.

Now about the 7% I mentioned in the title of this page ....

According to the National Auctioneers Association, less than 7% of all auctioneers are female. (Ladies, where are you?! There's opportunity in them thar' hills. Here's a tip: I'm learning that most of the "auction gold" is in commercial real estate auctions.)

For this Squidoo lens, I've pulled some content from my blog and website to give you a taste of my world.

Walking through the crowd while chanting

charity auctioneer Sherry Truhlar

It's not enough to stand on the stage at a benefit auction and expect guests to bid. To be effective, you usually have to walk into the crowd.

Of course, this only works if I am carrying a wireless mic. Early in my career I forgot to stipulate that I needed a wireless mic and spent my entire auction crouched over the podium selling into the podium microphone. *That* was a bad night. Lesson learned.

An example of one of my many educational videos

This particular video covers a decor topic.

You can watch many of my educational videos on my YouTube page.

Go to www.YouTube.com/RedAppleAuctions
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Auctioneers are Rare; Female Auctioneers are Rarer

Reprinted from my blog / September 18, 2009

Female auctioneerI'm behind in my reading, so it was only recently I read the June 2009 Auctioneers magazine and an article called "A Rare Occupation." It talks about how auctioneers are few and far between.

Author Robert Doyle did some research on the InfoUSA Website to compare the numbers of full-time auctioneers in the United States to other professions.

I thought the statistics he pulled were interesting:

* Auctioneers: 10,034*
* Funeral Directors: 23,648
* Painters: 43,178
* Plumbers: 60,767
* Real Estate Agents: 212,110
* Attorneys: 302,603

Why so few auctioneers?

Combining Rob's thoughts with some of my own ideas, let's look at some reasons.

* For some, it's too expensive to get started.

I've had several women call me over the last three years to ask how I got started in the business. Usually they see me perform and talk with me after the auction, or they see some Red Apple Auctions publicity. When I encourage them to attend auction school and tell them about the process, they often feel that the total cost and time away from work and home is prohibitive.

* There is a high failure rate.

I've heard it said at auction conventions and trainings that the percentage of those working in the auction business within five years of graduating from auction school is less than 5 percent. Wow! I suspect that most people look at the bid calling portion of the work and find it exciting. But they don't realize the amount of work that is involved to get established, book jobs, and work consistently. Once they do, they reconsider their career choice.

* The auctioneer is constantly being judged by personal conduct and auction results.

If an accountant prepares a bad tax return, the only people who know are the accountant, the client, and a representative from the IRS. But if an auctioneer fails to maintain his or her professionalism on the stage, a crowd of 200, 500, or 1000+ have just witnessed it. Like an actor, an auctioneer is only as good as his or her last performance.

* New auctioneers have a difficult time getting established because few people want to entrust the sale of their personal property to someone who has little experience.

Regardless of the item - a $2 million home or a $5000 vacation package - I've found that most clients are nervous before an auction. They aren't sure what's going to happen, and they want it to go well! My first few auctions were 100-200 people, which didn't really bother me.

Then I started working at events of around 400 people. That was more nerve wracking, but then I became accustomed to it.

Then, a group called me about conducting their event of 600 people ... then 800 ...and now I've worked events with crowds of over 1,000 people. But early on when I was talking with a organization about my benefit auction services, they wanted to know how many other events I'd worked in their size range. I couldn't give them a satisfactory answer.

* The erratic pay structure leaves some people uneasy.

The markets I currently work are seasonal: spring and fall. If I'm not working, I'm not getting paid. In the summer and deep winter, I have few paydays. Some people can't live like this.

Regardless of the reasons, full-time auctioneers aren't as plentiful as many other professions. It was an eye-opening article.

* The National Auctioneers Association estimates that 7% of all auctioneers are female. I believe that most of these women auctioneers are real estate agents who have added auction services to their brokerage to round out their service offerings. Benefit auctions are a close second choice for female auctioneers, although perhaps only a dozen make a career of it. And I can count on one hand the number of women I know actively selling in the auto and livestock auction rings. (I'd never want those jobs, but to each her own.) Those specialties are still male-dominated, but I'm sure there are some women auctioneers working to advance in those fields (and maybe those women are even blogging about it, and I just don't know it).

(c) 2009 Red Apple Auctions LLC

Preparing to close the silent auction table

Given that expression, what on earth did I forget to do?

charity auctioneer

Perks of an unusual career...

When you have an unusual career, sometimes it's easier to get on cool TV programs. In this shot, it's myself with friend Amy, Andrew Dan-Jumbo, and friend Bob

virginia auctioneer

Andrew Dan-Jumbo of "Take Home Handyman" surprised me at my home in 2007 and did a fabulous job of maxing out my home office. Loved the custom-built furniture ... the attic stairs ... the framing out ... the TV ... and so much more. Thanks, crew!

Liking what you see? THAN STOP FOR A MOMENT! Here are some other resources you might enjoy

Red Apple Auctions blog
Great topics covering all benefit auction material
A free gift -- my Auction Item Guide
Updated annually! Contains the top 100 items I've sold in auctions last year
My YouTube channel
Loads of educational videos on benefit auctions
"Benefit Auction Ideas" - one succulent benefit auction tip per issue
Published twice a month ... loved by Auction Chairs everywhere

Sitting in the Mazarati before selling it in the charity auction

Benefit auctioneer

Sometimes it's fun to sell a vehicle in a benefit auction. Other times, it's not.

It often comes down to how well the vehicle has been marketed *prior to* the benefit auction.

Sherry Truhlar with an auction guest

"Are you sure you don't want this? Are .. you ..SURE?"

Maryland Auctioneer

Competing at a state competition

In this competition, I took third.

how to auctioneer

For fun, I compete in state and national competitions. Although this can be nerve-wracking, it can be useful in developing the chant .... *IF* the judges give feedback. It annoys me to no end when there is no feedback written. How can you improve if there's no comments written on the judges sheets?

Here's an interesting bit: Some states will have their female auctioneers compete in a separate competition than the males. Not so in Virginia. In this particular competition, I was the only female competing in a competition of almost 20 auctioneers.

Competing at the national competition

At the national competition, men and women compete in separate competitions.

Sherry Truhlar

See that board behind me? It's called a leaderboard.

After each auctioneer has competed, the judges scores are immediately tallied. If the auctioneer's score is high enough to make it onto the leaderboard, the auctioneer who is about to be bumped off the leaderboard will see their name flashing in red. The new auctioneer's name assumes the previous auctioneer's name in the line-up.

So obviously, if you are one of the first auctioneers to compete that day, you'll be on the leaderboard by default. As more auctioneers compete, it gets harder to be on the leaderboard.

I seem to have the good fortune (I jest...) of being either one of the first three to compete or one of the last three to compete. Most auctioneers feel that the best position is in the middle.

That said, I'd be less concerned about my position if I knew I had a clan of family members sitting in the crowd eager to bid on whatever items I'd been assigned to sell! Let me explain ...

Before we can make it into the interview portion of the competition, you must pass the chanting portion. But it's hard for judges to hear your chant if you don't have people bidding on your stuff. To ensure a smooth chant, many serious competitors will ensure they have family and friends sitting in the crowd to bid on their items.

So sometimes you pay the $350 entry fee ... and then pay another $100-$300 to have friends buy the items you are selling. It adds up.

I made it to the leaderboard, but not the final competition.

auctioneer leaderboard

A client sent me a nice thank-you gift ... so I thanked them back

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Devoted to benefit auctions: Blogs and podcasts

To my knowledge, I've got the only benefit auction blog posting weekly content to help Auction Chairs plan better fundraising auctions.
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Sherry Truhlar with Philippe Cousteau

That night, all the ladies would come and ask me, "Where is Philippe sitting?" Hmmmm. I wonder why? :)

Virginia Auctioneer

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RedAppleAuctions

I'm Sherry Truhlar, a former event planner-turned-benefit auctioneer.
I launched Red Apple Auctions after I saw how much more money charities could...
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