Selling On The Internet As A Beginner
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How I'm Taking Internet Commerce One Step At A Time
A few months ago I stumbled across Cafepress. It was one month after my first baby was born and I thought, well ok... I'm great with Photoshop, I can make extra money doing this from home! I slaved away making designs and I finally put my store up. My site www.cafepress.com/allmyloves was up and running! And then... nothing happened.
But It All Sounded So EASY!
Cafepress was supposed to make me rich...
After I had only sold one shirt on Cafepress in a month I realized I was doing something wrong. So I went to the community of other shopkeepers to find out what they were doing. Everyone said it over and over, the least favorite phrase used on those message boards (and apparently the most meaningful)... it takes time. Ok, I've got time. I can wait this out.Two months later, I had a few sales. But still nothing that was going to help me live the internet commerce dream. Back to the message boards I went. Oh what, by time they meant months and possibly over a year!? Ok, ok.. it's time to start marketing this better.
Have You Tried To Start An Internet Business?
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Where To Start To Market My Store Online?
Without spamming like a maniac.
I love my Cafepress store, I really do! It's all comprised of designs that I love and I'm proud of. I'm a stay at home mom and a prior military wife so that's what the focus of my designs are. But how in the world was I going to even get people to LOOK at my store??I started simple, with business cards. I thought, I'll just leave them everywhere! Good idea, no traffic to the site though.
I put a link and graphic at the bottom of my signature on the message boards that I'm a part of. That pulled in some traffic, but very few sales.
I put a link and graphic on my myspace page hoping that my friends would head on over to the store. Again, a few sales, but then I realized (I know, I'm a little slow) my friends are not exactly a big market of buyers. They are just a few people in this big world. I needed to go bigger!
Promoting One Thing To Promote Another
But I Thought This Was Supposed To Help!
So again I was on the message boards over at Cafepress. I kept on reading about people who were suggesting writing lenses on Squidoo. WHAT?? Lenses? Squidoo? So I headed here to check it out.I checked out some other lenses and I got a feel for what was going on. It seemed so perfect! I could write lenses on all the things that interest me and I'll just throw a few links in to get to my store. I spent a whole day working on two lenses. One of them went right up, the other still has that mean grey mark next to it meaning it's a work in progress. Sigh, ok at least one of them is up!
And then, two clicks. And nothing else. So I headed over to the message boards on SquidU.com. Wait a minute, now I need to promote my lenses??? But I thought my lenses were supposed to promote my CAFEPRESS STORE!!!
Where does it all end?
Shout It From The Rooftops (About Yourself)
Get over it and tell EVERYONE about your store!
I'm starting to feel like a parrot. I see the logo for All My Loves in my dreams. My whole life has been devoted to a store that sells a shirt maybe every other day. But it's growing, slowly. And I'm learning, slowly.Once I really get over the embarrasment of telling everyone and their mother about my store then I've got a few more things to still try. I'll update this lens as I try new things and either succeed, or fail. I know it's possible to do this, but like I've heard over and over, it takes time. I feel like saying "Rome wasn't built in a day." but that seems so cheesy.
Oh and before you go, LOOK AT MY STORE!! It's right below this. See, you can see it can't you. It's right there. Just click on it! PLEASE! (Shameless, I know.)
All My Loves on Cafepress
www.cafepress.com/allmyloves
Here is my store! You know you want to click through! I don't care if you buy anything (ok, that's a lie, I'd love for you to buy something) but just LOOK at it!
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Reader Feedback
Let Me Know Your Thoughts
Comment on my lens, or tell me your story!
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CubicleJoe
Aug 22, 2008 @ 10:10 pm | delete
- Boy do I feel your pain. Been there done that, and still there. Great lens.
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sbucciarel
Aug 22, 2008 @ 1:23 pm | delete
- Great lense. The Firestorm Forum is great for promoting your lenses and blogs. There's a very active Squidoo community there.
firestormforum.com Hope you check it out. I also have a lense about it at http://www.squidoo.com/firestorm
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triathlontraining
Aug 21, 2008 @ 2:44 pm | delete
- Great tips here! Keep up the good work. :)
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beeobrien
Aug 21, 2008 @ 2:43 pm | delete
- Your story is very well told. The internet is such an adventure, isn't it?
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by beckywilson85
My name is Becky, and I'm a stay at home mom just trying to make it all fit and work together. I love my sweet daughter and my husband. I hope to he... more »
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