Fijit Friends Are 2011's Christmas Toy Of The Year. Read Why!
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Fijit Friends
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The Story Behind The Fijit Friends

You may be asking what in the world are Fijit Friends and where did they come from. Part of the fun of the Fijit Friends is the story behind them.What happens when you mix experimental goo with music?
The story goes something like this. There were two sisters and their parents were scientists. One day their parents left out some experimental goo. The girls found the goo lying out in the open in the basement. While waiting for their parents, the sisters decided to crank up their music and noticed that the goo sprang to life into these Fijit Friends. At that moment the Fijit Friends were born.
We think that girls are going to get really involved with the fun storyline behind the toys.
Girl's Night Out With The Fijit Friends

We wanted to see how girls would react to the Fijit Friends. So we invited all the girls over to our house for an evening designed specifically for girls. We had cupcakes, nail painting, and dancing. It was a slumber party. The highlight of the evening had to be when the girls first met the Fijit Friends.When my girls first saw the Fijit Friends they fell instantly in love.
We had two of them Sage and Willa. The kids loved both of the characters equally. The kids loved interacting with the Fijit Friends by chatting, laughing, and doing all the things that little girls love. Their favorite part was when the Fijit Friends danced to the girls' music. These Fijit Friends can amazingly recognize beats and really come to life when you start playing music.
The kids spent the majority of the day with them. At the end of the day when the children said goodnight to their Fijit friends, the little robots yawned and starting snoring! It's adorably cute.
Meet The Fijit Friends

The Fijit Friends retail for $49.99 each. They require 5AA batteries which are included. They come in four different fun colors- purple,pink, blue, and green, each with a different name. Four friends are available - Willa, Serafina, Logan. and Sage.
Meet Willa, The Trend-Setting Fijit Friend
FIJIT Friends Willa Interactive Toy
Amazon Price: $49.99 (as of 05/31/2012)![]()
Willa is the purple Fijit Friend. She is known as the Trend Setter. She loves being ahead of the latest trends and fashions. Willa is cool and confident.
Meet Serafina, The Sweetie-Pie Fijit Friend
FIJIT Friends Serafina Interactive Toy
Amazon Price: $49.99 (as of 05/31/2012)![]()
Serafina is the pink Fijit Friend. She is known as the Sweetie Pie. She has got the biggest heart and loves making people happy. There is no mistaking she loves being a girl. If it was up to her there would be no losers because to her everybody is a winner.
Meet Logan, The Sporty Fijit Friend
FIJIT Friends Logan Interactive Toy
Amazon Price: $47.95 (as of 05/31/2012)![]()
Logan is the blue Fijit Friend. She is known as the Sporty Fijit Friend. She loves playing outdoors with the latest gadgets. She is an animal lover and loves cheering her friends on.
Meet Sage, The Adventurous Fijit Friend
FIJIT Friends Sage Interactive Toy
Amazon Price: $42.00 (as of 05/31/2012)![]()
Sage is the yellow Fijit Friend. She is known as the Adventurous Fijit Friend. She has got a winning attitude. Always a thrill seeker, she loves exploring and discovering new things
How To Play With The Fijit Friends

There are several things you can do with your Fijit Friends. You can make your Fijit Friends chat, dance, tell a joke, or go to sleep. When you first turn on your Fijit Friend she will ask you "What do you want to do now?" This is called the home mode and she is ready to have fun and interact with you. The belly button light turns on in home mode to indicate she is listening to you.
If you enter another mode such as chatting or dancing the belly button light will turn off. When the belly button light is off she is not listening to you. You can interrupt the other mode and return to the listen(home) mode by pressing the belly button light.

Chat
If you're in the mood to strike up a conversation, say "Chat with me". One of the most impressive features about the Fijit Friends is that they can respond intuitively to you. The way it works is that the Fijit Friends can recognize 30 keywords and respond in a way that makes the conversation seem natural. For example, if you say, "Do you want to chat?" she will reply " You betcha!"
You can also say "How do I look?" After checking you out, your Fijit Friend will say , "Looking good." Fijit Friends always respond in a positive supportive manner just like best friends are supposed to.
Fijit Friends can speak over 100 phrases. A list of reference words are included.
Jokes
If you are up for a joke you simply say "Tell me a joke." Fijit Friends love telling knock knock jokes so be sure and say "Whose There". Friends love making Friends laugh and Fijit Friends are no different.

Dancing
To get your Fijit Friend to start dancing you simply say "Dance with me." If there is one thing that Fijit Friends do better than anything else it is dancing. They were born to dance. Fijit Friends actually have something called beat detection. All this means is that Fijit Friends dance appropriately to the external music in the room. If the music is slow, Fijit Friends will dance slowly. If the beat picks up they will dance faster.
The Fijit Friends can twist, wobble their heads and ears, and move to the music. When the music is done playing she will even take a bow. What a performer?
Sings
In addition to recognizing external beats, Fijit Friends each come with four songs of their own. You can say "Give me a rap." Your Fijit Friend will start playing a rap.
Touch
You can squeeze, touch, and poke the Fijit Friends thanks to their tactile skin. The Fijit Friends will respond appropriately.
Sonic Chirp Mode
One of the most innovative features of the Fijit Friends is the sonic chirp mode. Mattel has created apps and webisodes with sonic chirps embedded in them. We can't hear "sonic chirps" but the Fijit Friends can recognize them. They can actually communicate with the apps and webisodes.For example while watching a webisode she might say, "I like this."
To activate the chirp mode you press and hold down the Chirp button on her head for 3 seconds. You will hear a sound and her belly light will blink. She is ready to listen for sonic chirps.
Fijit Friends Product Demo
Who Are Fijit Friends For?
Where Can I Buy the Fijit Friends?
Any complaints?
We feel that we have to share a minor hiccup that the Fijit Friends seem to have. The biggest problem with the Fijit Friends is that sometimes they don't recognize your voice. It appears that the voice recognition has its limitations. It works about 70% of the time, which is pretty good but far from perfect.
The first thing you should do is replace the batteries because the ones it come with aren't fully charged and are more for demonstrating the try me mode in stores.
Here is how you can improve the accuracy. You have to speak in a medium tone and not too loud or soft. You have to use the exact phrase and not just part of it.
Some people may be disappointed to learn that the Fijit Friends actually only recognize 30 phrases. So instead of saying, "Dance," say "Dance with me." Also the Fijit Friend will listen to you only when the belly button light is on. Don't speak when the light is off. You can press the belly button light to make the Fijit Friend listen again if it is busy in another mode.

Stand at least 1 to 2 feet away when speaking to your Fijit Friend. We did notice that Fijit Friends don't work well in noisy environments because they are unable to separate out your voice from the background noise.
Despite the little hearing issue every now and then, Fijit Friends are still big hits among girls of ages 6 to 7.
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Vote On Your Favorite
What's Your Opinion On Fijit Friends
Will Fijit Friends End Up Being The Toy Of The Year for 2011
These new Fijit Friends are expected to be one of the hottest toys this year. Do you own one or want to own one? Let us know in the comments below . . .
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baby-strollers
Dec 24, 2011 @ 8:23 am | delete
- Nice Lens
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Sweetwarning
Dec 22, 2011 @ 1:53 pm | delete
- The Fijit friends are amazing toys, they are soft for little girls and very entertaining! My daughter wanted one & they were no place to be found at a good price. Currently these are selling for 69.99 and up plus charges for shipping. I was so sad....
I accidentally came across a website " https://www.sugarpopstore.com/ " Found the Willa for 59.99 & shipping was FREE!!! After I put my order I ask to ship asap & the place all me right away and shipped right away! I'm so happy!!! I recommend to anyone to go there and buy these people are reliable and the costuber service its AMAZING!
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Griff
Dec 17, 2011 @ 8:57 pm | delete
- I really think that mattel is missing a huge audience by marketing these to girls.
It would be simple to make a couple focused on girls, a couple on boys, and a couple on neither. I am a 41 y/o man, and I want one...
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Sojourn
Dec 10, 2011 @ 11:00 pm | delete
- Your lens is hotlinking to my personal account at GRSites. You need to open your own account and change the link for the bubble image you've used as a border for your text. Please do so as soon as possible. I would have emailed you directly but the contact option on your profile has not been enabled.
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23squidoo
Nov 23, 2011 @ 10:05 pm | delete
- Wonderfully informative and beautifully presented lens! Angel Blessed!
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by shainentinpock
Hello. I am a mommy blogger with a passion for writing about the latest toys and games.
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