How to find a profitable niche

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You have heared it a thousand times: Find a profitable niche and you will succeed online. Well, that is true but what exactly is a profitable niche and how do you find one? This is what we will discuss right here, and the best thing is that you get the whole information for free. Read and follow this guide to succeed in any niche market.


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Prelaunch, get in first!

02. August 2007

My new membership site PLR-Niches is now in Pre-Launch. This means you are one of the first people who get to know about this industry changing new program.

There are tons of free products like ebooks or software that you can download. Most of these are private label rights products that you can use however you like. That means you can put your own name on them, give them away for free, sell them, whatever you like. There is also a foruma and a Downline Builder included in the membership area.

Get in for free while we are in Pre-Launch:

Private Label Rights Niches

What is a profitable niche?

There are many opinions on this topic circulating on the internet, but not all of what people tell you is true. There are 3 main figures that will determine your success in a niche market:

1.) The number of monthly searches on the major search engines (google, yahoo, msn, aol)

This is an important figure because it tells you how many people are searching for what you have to offer.

2.) The number of competing websites

Use a major search engine to determine how many websites compete for your keywords. To do this you can go to google and type your keyword in quotes to get the number of optimized websites.

3.) The cost for a number 1 bid on google adwords

This is very important if you decide to use google adsense as a source of income. The higher the bids for a keyword, the more money you will make through clicks on your website.

If you are just starting out on the internet, then you want to start with very small niches to see fast results. This keeps you focused. You will also learn faster when using very small niches because you can see changes in search engine positions in a matter of days, sometimes even in a couple of hours. Start out with niches that have less than 500 competing websites (search with quotes on google).

If you succeed with these small niches, then you can shoot for the bigger ones with less than 5000 optimized websites.

How to find a profitable niche?

There are many tools available for you to find profitable niches. There are a lot of free tools and some paid ones. Using the free tools is time consuming and not as effective as the big paid tools. The best one is definately the Internet Business Promoter (IBP).

This program includes everything you need to effectively find a profitalbe niche and to promote your website. IBP includes the Wordtracker Keyword Suggestion Tool, a Top 10 Website Optimizer, a Directory Submitter, Keyword Analyses and many more. Check it out right here: Internet Business Promoter

Search Engine Optimization

Once you found a niche you need to optimize your website for your keywords!

Onpage Optimization

Nobody knows the algorithm of the google search engine, so nobody can tell you for sure how exactly your website has to look like. Only through a lot of testing and tracking you can get a hint on what you need to change on your website to get a better ranking. There are still some basic things that you want to look at:

- The Website Title (in the header section of your html source code) should have your keyword included. It should not be longer than 10 words.

- The Meta Description is used to display the search results, even at google. That's why a good meta description is very important!

- The Meta Keywords are not that important but you should make sure that your keywords are included. Don't include keywords that can not be found in your body text and do not practice any keyword stuffing methods.

- The Body Text. Google doesn't look much at your keyword density but they look if your keyword is included. That means use your keywords throughout the text where it makes sense but don't worry about having a 1% or 3% keyword density.

- The H1,H2,H3 tags. Search engines love structured documents, so they also love the headline tags. Use your keywords in the h1,h2 and h3 tags but don't do any keyword stuffing.

- Image alt tags are very important if you do not have much text on your website but can also help to increase your ranking if you have much text. Use keywords in the alt tags but again do not use them too often.

These are the most important on-page factors to look at. Of course you need to have a valid html code and a good link-structure but the above points are major important and can boost your ranking when done right. Always remember that you can only get a top 10 ranking by also doing off-page optimization.

Off-Page Optimization



A lot can be done wrong when doing offpage optimization. Google had a major update on his algorithm at the beginning of 2007. Did you remember the google bombs that used to make pages rank for not relevant search terms? Doesn't work anymore since that update! They have also updated their spam detector, a lot of peoples websites dropped in the search results because they used paid advertisements at certain traffic portals and other grey-hat methods.

There are many ways to do Off-Page Optimization, you can post to several web-directories, you can add your website to social bookmarking sites, you can do article submissions, you can do link-exchanges...

Always remember that it is not only the quantity of your links but also the quality that will boost your search engine positions. You must understand that a link in the Open Directory Project is worth more than 100 links in other directories.

When you do a lot of link-building, then you will soon notice that your pagerank in Google climbs up. Google updates their pagerank every 6 months so you have to be patient and wait for that update before you will get a real boost in your google positions.

Internet Marketing Videos

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Give me your Feedback

  • Jun 20, 2011 @ 4:38 pm | delete
    So how do I find niches that have less than 500 competing websites?
  • niche_websites Jul 3, 2008 @ 9:25 am | delete
    Good article.
    Make sure you also read the niche website guide at http://www.nichewebsiteguide.com
  • Jul 7, 2007 @ 11:13 pm | delete
    Great information. 5 stars for you. I added you to my lensroll and fav's too. Aloha, June

    Micro Niche Finder>
  • eowawa Jun 16, 2007 @ 1:46 pm | delete
    Great info on niche marketing Guido! The tip on 500 competing sites is so good for smaller niches and one most folks ignore at their own peril. Eowawa http://www.squidoo.com/cbmallstore
  • gpower2llc Jun 16, 2007 @ 12:46 pm | delete
    5 stars! Great info Guido, thank you. Please visit my lenses when you have the opportunity.
  • DanielGonzalez Jun 10, 2007 @ 2:44 pm | delete
    You are so right Niche marketing is a powerful way to start off since the major general marketing is way to competitive and will drain your pockets and efforts.

    Find a Niche fill a need :)

    Nice lense subject.

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Guido Nussbaum
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