Firepow blogging software is all about making you more productive, and lets you work on what you are best at - spending your time finding money making opportunities on the internet. It simplifies a lot of the "techy" stuff that needs to be done to make a blog work effectively.

Do you want to be a technician or an entrepreneur?

Firepow sets up your blog for you to be optimized for the search engines right out of the box. That leaves you to focus on the niche you are targeting, and creating great content that will attract users and make sales.

From personal experience, I can tell you it takes a long time to locate and install the right blog plug-ins and get them working for you. Some of them can be quite tricky to use effectively.

Using enhancements and plug-ins can make a huge difference to your wordpress blog's ranking in the search engines, and to traffic, readership and how much money you make. Andrew has gone further than filtering out a big selection of the top 50 or so most powerful existing plug-ins for Firepow - he has also created fresh plug-ins, with exciting new features and benefits to be found nowhere else.

What's more, Firepow runs your network of blogs from a central control panel, saving you time and improving your efficiency by having everything in one place.

With Firepow blogging software, you can turn an idea or an opportunity into a working website in a matter of minutes. You have no doubt been told often enough by the experts that success on the internet is all about taking action - massive action - but that doesn't have to mean hours of mind-numbing technical labor building websites, and testing what works by weeks of trial and error. Here you have a tool that lets you work quickly on a large scale, and elevate your earnings to a higher level.

Some of the powerful features of Firepow include simple unique and attractive theme creation, easy video insertion, fast plug-in selection and activation, split testing for which posts work best, social bookmarking, use of RSS feeds - and task and workflow management so you don't get lost.

Your blogs are set up with linking structures that attract the search engines like bears to honey, and you have built in rank tracking that will save you a great deal of time.

Firepow is also a community - and there are a lot of advantages to come from mutual support and website linking that a marketer working alone does not have.

What motivates most internet marketers?

Passive income.

It's about building a business that keeps earning whether you are slaving away at the money pump handle or not. That's the difference between working for a living and building a business.

And passive income is what Andrew Hansen's Niche Marketing On Crack strategy aims to build. Make no mistake, doing affiliate marketing this way takes a lot of work. The benefit is that all that hard work pays off not in an hourly rate of pay, but in an ongoing income, month after month.

Once your website is out there in the internet, with the right targeting and promotion to keep it ahead of the competition, it can keep on earning whether you are touring France in the summer or lying on the beach at Cancun while it's winter at home.

Working hard is fine, but few can keep fully motivated with their nose constantly to the grindstone. Some work/life balance is necessary to make the effort worthwhile. If in doubt about that, ask your partner!

The more of these websites you have, the more you have the financial freedom to afford the cost and the time freedom to travel - or to do whatever it is you really enjoy. A magic formula!

That's where the benefits of Firepow blogging software come into their own - helping you to build a lot of websites fast, while you work on finding opportunities and marketing instead of slaving over the technicalities.

What is niche marketing on the internet?

Put it this way - if you want to win top search engine ranking for some popular and heavily searched term like "insurance" you sure will have your work cut out for you. The big corporations with deep pockets fight over such terms.

Target "auto insurance" or "travel insurance" and you are focusing on a much smaller target market - but on a worldwide scale there are still a lot of huge companies wanting a piece of the action, and you are not likely to get a look in.

The trick is to be a big fish in a small pond, rather than a small fish in a big pond.

For example, a search for "harley davidson motorcycle insurance broker in uk" shows some niche marketing at work, with several pages coming up targeting exactly those searchers, and without a lot of competition because it is a fairly specific search.

Yes, there are a lot fewer searchers, but it was relatively easy for those smaller companies to get to the top of the search rankings for that term. While insurance is a competitive market you probably don't want to enter into, do you see the idea? By narrowing down your target market to a small niche, you can stand out and actually get traffic and cash flows happening for your business instead of getting lost in the crowd.

Andrew Hansen has some clever strategies for how anybody trying to build an internet business can find profitable niches, in his Niche Marketing On Crack.

While each niche market may be quite small, and some may only produce a small return, they can be quite easy to dominate. If you can find a lot of them and build a lot of websites efficiently to target them, imagine how quickly that could build into a much more profitable way to earn a living than having a day job?

Tools like Firepow make it practical to build a niche marketing business while working in your spare time, until profits are sufficient to allow you to walk away from a regular job.

Applying Andrew's niche marketing strategies, with his purpose-designed Firepow blogging software to help you work quickly, the possibilities are endless.