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Flyer Printing brings in the clubbers for Nightclub

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Nightclub owner Jack Stewart explains how flyer printing has promoted his club

Lack of customers and rising costs have made it very difficult for many small businesses to survive. Nightclub owner Jack Stewart explains in an interview how getting a full colour A4 leaflet printed has turned his business around and brought the party in. Designing and printing good promotional leaflets can help boost sales in hard times.

High quality flyers printing feels good to the touch

People thought that colour leaflet printing would just increase costs

Jack smiles happily as he stirs his drink, "A lot of people thought that colour leaflet printing would just increase costs." he explains.

"That's not the case, if you search around the flyer printing companies you can find a really good bargain. I found a leaflet printing company that could print promotional flyers for half the price of my previous flyer printers."

Jack points out that when your planning your leaflet printing UK campaign, make sure you ask for samples of the business leaflets before the leaflets printing takes place. The quality of the leaflet paper is important, not just any cheap flyer printing will do.

"When someone picks up your colour flyers, the sensation sends them messages. High quality flyers printing feels good to the touch - it sells your business. If your prepared to go for low quality cheap leaflet printing, it shows the customer you probably apply the same principle to other areas of your business. When you print flyers that are nice and glossy, it sends out a different message, they show you're a premium business."

Get a good design done from your leaflet printing company

He gets up and takes me on a tour of the place. It seems he applies the high quality principle to other areas of his business. Every small piece of deco and item of furniture radiates pound signs, or is he just getting a good deal?

Getting affordable leaflet printing isn't the only thing that matters. It's just as important to get a good design done from your leaflet printing company.

"People always look around the leaflet printing companies for the cheapest flyer printing and never look at their design portfolio. I've seen my competitors try to mimic my success by getting some full colour flyers of their own. They end up spending £1000's on all sorts of colour leaflets and wasting their money."

He explains how the design of the leaflets needs to display 3 important criteria to get the best results:

1) ACTION POINT: What do you want the customer to do? E.g. call a number, visit a place on a set date, visit a web address

2) RETAINABILITY: What is stopping the potential customer throwing the leaflet away as soon as they have looked at it? E.g. a discount coupon, something free, a ref no.

3) DEADLINE: What will get the quickest results? E.g. offer expires, only on a certain day.

"The design of the flyers isn't taken that seriously. People generally think that if they get full colour leaflets in the 1000's and get enough out it will spread the word. A badly designed flyer can actually send out the wrong message."

Jack leaves me with his motto for flyer printing UK campaigns:

'Find high quality low cost flyer printing services and don't design it yourself on word!'