Football Magnets

Football Magnet Schedules a very popular marketing product especially with Real Estate Agents. Realtors use them to send out to their market area in July and August to increase traffic to their websites and to network with current and past customers. The Football Magnet Schedules are popular because they have a 6-8 month shelf life throughout the pre-season as well as during the football season. Many Real Estate Agents report that past recipients of the schedule call them every year to obtain "their" football schedule for the upcoming season.

Football Magnet Schedules are not only for Realtors, many small businesses use the schedules to market themselves to their clients and potentials clients in their areas. Realtors refer to their market area as their Farm Area. "Farm area" refers to the area in a town, community, or county where the Realtor or company markets themselves to increase their business. Other businesses like Pizza Restaurants, Car Dealers and their sales staff, and other small businesses use them as a way to increase referrals. I have seen some very creative uses for the schedules such as Pizza Restaurants using them to advertise specials throughout the football season on their slow days to increase sales, and it works quite well for them.

Football Magnet Schedules come in many varieties but the two most popular for business marketing are called Peel N Stick and the Custom Magnet. Manufacturers developed the schedules to weigh less than 1 oz. and to easily fit in a business size envelope so that the schedule plus a letter mails for the lowest first class postal rate, saving marketing dollars for the marketer.

The Peel N Stick has a magnet the size of a business card at the top of the schedule and a peel off sticky backer that businesses attach their business card to. The overall size of the Peel N Stick is 3.5 in. x 9 in and weighs less than 1 ounce. This version of the schedule is great for the business that has plenty of business cards on hand and needs to have a marketing product quickly. This version ships to the buyer within 3 days of purchase.

The custom magnet schedules have increased in popularity over the last few years because it appeals to marketers because of the high print quality and visibility of their message. This version requires the marketer to upload the artwork that they would like printed on the piece. The marketer can customize where they insert their company information and marketing message. The custom magnet is 3.75 in. x 6.75 inches and also mails for the 1 ounce postal rate. The only drawback over the Peel N Stick is the turnaround time from when they order until they receive their schedules is 3-4 weeks.

In conclusion, either version is an excellent way for businesses and individual realtors to market their services or products for a very low cost. The schedules are a great item to give out at local events and tradeshows and to give to their referral network they have already built. The Football Magnet Schedules have a shelf life of 6-8 months and compared to an advertisement in a local paper that has a very short term shelf life. The marketer receives better exposure for a longer period of time. Based on feedback and the popularity of football in the United States, more and more small businesses are trying this form of advertising to increase their business. On top of all the benefits mentioned above, the best benefit is that the customer or potential customer love to have a schedule of their hometown football team.