The Four Factors of Effective Leadership

Control Yourself, Influence Others, Change the World

This book combines the wisdom of ancient philosophers, successful executives and leadership gurus into a clear roadmap for effective leadership. The four factors focus on common themes that can be found throughout most books on leadership and interpersonal effectiveness. These factors show that:
- Everyone can be a leader
- Leadership begins with you
- Leadership is a relationship
- Leadership produces positive change

Using stories of famous leaders and infamous failures, the author illustrates the importance of the four factors: Influence, Integrity, Inspiration, and Improvement. These factors are contrasted with the pitfalls of ineffective leadership: Power, Position, Popularity, and Personality. Self-assessments for each factor are included to help you evaluate your leadership and develop a plan for continued improvement.

As we move from the Information Age into the Conceptual Age, creative leadership is becoming essential -- for professional success, personal fulfillment, and community well-being. This SMART, INSPIRING work -- a symphony of timeless leadership principles -- can be your guide. Leaders of every kind would do well to read this book and heed its lessons.
- Daniel H. Pink
Author of A Whole New Mind and Free Agent Nation

I enjoyed the book's synthesis of the leadership literature and the use of simple constructs. I really like the concept that leaders need to be able to lead themselves before they can lead others. The insights in this book will be helpful in my work with leaders and coaches.
- Curt Liesveld
Co-Author of Living Your Strengths
Senior Strengths Consultant, The Gallup Organization

The 4 Factors does a MASTERFUL job of synthesizing the best concepts in leadership development and adding something unique and worthwhile to them. The 'Factor Quotient' sections alone contain a priceless pearl: Leaders should endeavor to maximize their effectiveness in their areas of greatest strength.
- Stosh D. Walsh
Strengths Consultant/Seminar Leader, The Gallup Organization

David Rendall has done all aspiring leaders a big service. He has condensed the best research on leadership and personal effectiveness into a short, FASCINATING, and useful guide that can launch you down the path of helping others to attain their greatest impact in work and life.
- Tom Morris
Author of such books as True Success and If Aristotle Ran General Motors

David Rendall's book is a must for anyone desiring to understand the fundamentals of leadership. His skillful inclusion of inspirational quotes and practical applications make this book unique.
- J. Douglas Hood, MBA
Former Director of Operations, Flowers Industries (makers of Nature's Own breads)

This is a book that everyone can understand. It is a condensed version of leadership principles that you will enjoy reading. It is practical and serves as an EXCELLENT model. Regardless of your occupation, I highly recommend this book.
- Dave Hill, Ed. D
Former District Manager, Sam's Club
Lieutenant Colonel (Retired), United States Air Force

Rendall's insightful use of metaphor makes clear the basic characteristics required for leadership and the fact that anyone who wishes to be a leader can become one.
- Nancy Holley, Ph. D.
Principal Consultant, Computer Sciences Corporation