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David Rendall has done a superb job of offering up a straightforward, useful, and enjoyable framework for understanding the often complex and too often overcomplicated nature of leadership. The 4 Factors of Effective Leadership integrates the research and writing of the outstanding scholars in the field and then offers readers the essentials, gives us a way to assess our current competence in each, and points us in the direction of improvement. It's a great place to start your leadership journey.
- Jim Kouzes
Coauthor of the bestselling book, The Leadership Challenge
The Four Factors Blog
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Control Yourself, Influence Others, Change the WorldThis book combines the wisdom of ancient philosophers, successful executives and leadership gurus into a clear roadmap for effective leadership. The four factors focus on common themes that can be found throughout most books on leadership and interpersonal effectiveness. These factors show that:
- Everyone can be a leader
- Leadership begins with you
- Leadership is a relationship
- Leadership produces positive change
Using stories of famous leaders and infamous failures, the author illustrates the importance of the four factors: Influence, Integrity, Inspiration, and Improvement. These factors are contrasted with the pitfalls of ineffective leadership: Power, Position, Popularity, and Personality. Self-assessments for each factor are included to help you evaluate your leadership and develop a plan for continued improvement.
Audio and Video Resources
GROW! Ten Strategies for Maximizing your Leadership Potential
55-minute live seminar DVD
Do you want to increase your influence? Are you looking for practical ways to improve your leadership? Effective leaders recognize the importance of continuous learning and personal development. They are also dedicated to empowering and training others. Based on the fourth factor of effective leadership, improvement, this seminar offers ten proven methods for leadership development, including five strategies for personal growth and five strategies for developing other leaders.
Amazon Price: $34.99 (as of 11/23/2009) 
![GROW! Ten Strategies for Maximizing your Leadership Potential [CD on Demand]](http://ecx.images-amazon.com/images/I/512u0bMJXcL._SL75_.jpg)
GROW! Ten Strategies for Maximizing your Leadership Potential [CD on Demand]
55-minute live seminar audio CD
Amazon Price: $14.99 (as of 11/23/2009)
CREATE! Initiating Change and Inventing the Future
55-minute live seminar DVD
"The talk you hear...about adapting to change is not only stupid, it's dangerous. The only way you can manage change is to create it. By the time you catch up to change, the competition is ahead of you." This quote, from management guru Peter Drucker, reminds us that individuals and businesses are constantly confronted with rapidly accelerating change. Effective leaders of the future will need to not only adapt to change but also create individual and organizational transformation. Unfortunately, most people and organizations resist change and are not aware of future trends. This seminar explores methods for managing resistance to change as well as ways to become a creative person and an innovative leader.
Amazon Price: $34.99 (as of 11/23/2009)
![CREATE! Initiating Change and Inventing the Future [CD on Demand]](http://ecx.images-amazon.com/images/I/51CpsnHDZCL._SL75_.jpg)
CREATE! Initiating Change and Inventing the Future [CD on Demand]
55-minute live seminar CD
Amazon Price: $14.99 (as of 11/23/2009)
![LEAD! The Four Factors of Effective Leadership [CD on Demand]](http://ecx.images-amazon.com/images/I/51arDS9eP7L._SL75_.jpg)
LEAD! The Four Factors of Effective Leadership [CD on Demand]
80-minute live seminar CD
If you don't have time to listen to the complete 4 Factors audiobook, this live seminar offers a shorter overview of the concepts in the book.
Amazon Price: $14.99 (as of 11/23/2009)
Buy the Book, Audiobook or DVD at Amazon.com
The Four Factors of Effective Leadership: Revised & Updated
The revised and updated version includes additional questions for discussion and application exercises.
Amazon Price: $12.99 (as of 11/23/2009)
The Four Factors of Effective Leadership
This 80-minute live seminar DVD is ideal for corporate training, college classes or personal development.
Amazon Price: $30.00 (as of 11/23/2009)
The Four Factors of Effective Leadership - Unabridged
If you spend a lot of time in the car or just prefer your books on audio, this is the version for you. It includes the full book (3.5 hours) read by the author.
Amazon Price: (as of 11/23/2009)
The Four Factors of Effective Leadership
Do you love books? This hardcover is a nice addition to any library.
Amazon Price: (as of 11/23/2009)
Reviews
Check out what people are saying about the book
- Daniel H. Pink
Author of A Whole New Mind and Free Agent Nation
I enjoyed the book's synthesis of the leadership literature and the use of simple constructs. I really like the concept that leaders need to be able to lead themselves before they can lead others. The insights in this book will be helpful in my work with leaders and coaches.
- Curt Liesveld
Co-Author of Living Your Strengths
Senior Strengths Consultant, The Gallup Organization
The 4 Factors does a MASTERFUL job of synthesizing the best concepts in leadership development and adding something unique and worthwhile to them. The 'Factor Quotient' sections alone contain a priceless pearl: Leaders should endeavor to maximize their effectiveness in their areas of greatest strength.
- Stosh D. Walsh
Strengths Consultant/Seminar Leader, The Gallup Organization
David Rendall has done all aspiring leaders a big service. He has condensed the best research on leadership and personal effectiveness into a short, FASCINATING, and useful guide that can launch you down the path of helping others to attain their greatest impact in work and life.
- Tom Morris
Author of such books as True Success and If Aristotle Ran General Motors
David Rendall's book is a must for anyone desiring to understand the fundamentals of leadership. His skillful inclusion of inspirational quotes and practical applications make this book unique.
- J. Douglas Hood, MBA
Former Director of Operations, Flowers Industries (makers of Nature's Own breads)
This is a book that everyone can understand. It is a condensed version of leadership principles that you will enjoy reading. It is practical and serves as an EXCELLENT model. Regardless of your occupation, I highly recommend this book.
- Dave Hill, Ed. D
Former District Manager, Sam's Club
Lieutenant Colonel (Retired), United States Air Force
Rendall's insightful use of metaphor makes clear the basic characteristics required for leadership and the fact that anyone who wishes to be a leader can become one.
- Nancy Holley, Ph. D.
Principal Consultant, Computer Sciences Corporation
Great Books
Other books to help you become a more effective leader
The Leadership Challenge, 3rd Edition
Amazon Price: (as of 11/23/2009)
A Whole New Mind: Why Right-Brainers Will Rule the Future
Amazon Price: $10.20 (as of 11/23/2009)
If Harry Potter Ran General Electric: Leadership Wisdom from the World of the Wizards
Amazon Price: $17.16 (as of 11/23/2009)
Living Your Strengths: Discover Your God-Given Talents and Inspire Your Community
Amazon Price: $16.47 (as of 11/23/2009)
by daverendall
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