Unrefined Remarkable Thinking

Fraser Strategy was created as an "out-sourced" model whereby smaller companies and organizations could tap into the experience level that was once reserved for larger companies with larger budgets. The competitive advantage of Fraser Strategy is that it is a very small company itself - a proficient company that can deliver big results. Our team can deliver consequential and professional strategy in a manner that is efficient and economical. Essentially Fraser Strategy is able to offer full-service consulting but at much lower rates than those agencies with huge buildings, huge salaries and huge billiard tables.

Fraser Strategy is first and foremost a company that specializes in building well thought-out and researched plans. Our credentials are founded in strategy development, brand management, facilitation, business management and direct strategic marketing. Our team will work with your team to clearly identify the path one must go down in order to achieve your goals.

Fraser Strategy wholeheartedly believes that a natural and effective transference of knowledge. We will work alongside your managers and executive to position them to become informed leaders within the business. Our process is proven with demonstrated results (see testimonials).

Fraser Strategy is an accredited consulting company with the Business Development Bank of Canada and has worked with many of their confidential clients in the Prairie Region. To sum it all up, we help organizations see their potential through well thought out strategy and we have some fun doing it. Now we are on Squidoo to help you, let us know how we can be of service, we're here to help.

Jeff Maystruck

The young gun, the junior analysts, research specialist, heads up the creative team, reads more books than Shakespeare locked up in a library, he sweats strategy, graduate of the Paul J. Hill School of Business, is a wine connoisseur, snowboarder/golfer (depending on the time of year), former president of the Business Students Society at the University, best assistant coach in the Regina High School Volleyball program, and he likes to help people realize their potential.

Ted Klassen

The smart one, the high flier, operations specialist, the "has an MBA from the University of Calgary" kind of smart, the can turn a company around in a single stroke of genius, the mentor, entrepreneur, the business strategist, senior consultant for the Business Development Bank of Canada, has been a COO (Chief Operating Officer), the mighty Albertan, financial analyst, can decipher financial statements before most of us get up in the morning, amateur photographer, great hockey player in his day and has a soft spot for traveling with his wife Jane.

Trent Fraser

The leader, the president, judge, jury and CEO, the strategic marketing expert, the facilitator, not afraid to speak his mind, down to earth but humorous, never stops thinking, twenty years of experience, entrepreneur, world class hockey coach for the past 10 years, gave a CFL team a purpose, captivating speaker, will eventually be a motivational speaker, corporate coach, marketing mentor, consultant for the Business Development Bank of Canada, community leader in Regina, has the letters GESGT behind his name (grade eleven and some grade twelve), also has an Economics degree from the University of Saskatchewan, father, husband, friend and just an all around standout gentleman.

Setting goals is common practice in the workplace, at least it should be. Goals give us something to shoot for, to strive towards, to try and achieve, they give our day to day a focus. They should be a major part of any organization and great managers know how powerful they can be for their employees. This is why it is so important to set SMART goals, not just goals. What do I mean you ask?

SMART goals stands for:

Specific
Measurable
Achievable
Realistic
Timely

Specific goals are down to the point, anyone could read it and understand exactly what you want to achieve, if you can give it to your Grandmother and she understands what you are shooting for, then your goal is specific.

Measurable goals have a metric attached to them. Get in the habit of having a measurement piece attached to your goals and at a predetermined time sit down and see where you stack up. This will make your goals setting much more valuable in the future.

Achievable goals are within your reach. Any goal should be a challenge, large or small but for most of your goal setting you should make the end result attainable. Yes there are such things called BHAG's (Big, hairy, audacious, goals) but these are the big picture, the long shots you are striving for, shoot for the stars and if you hit the moon on your way you have succeeded. For the rest of your goals make sure you can get there.

Realistic goals are related to what you actually want to accomplish. Setting goals that will help you get to where you want to be in a few years. Set out your life path for the next five years and create milestones (goals) or realistic points along the way so you know how you are doing.

Timely goals are a difficult one, next time you set a goal, and every time from now on attach a deadline to the goal. Pretty simple hey? But most people don't. It will hold you more accountable and make for an easier measurement piece as well. There is no point in setting a goal I have a life time to achieve, thats called a bucket list.

I hope this goal setting helps you. Personally the more focused I am the better I work and the better quality of work I do. The way to stay focused is to have a goal, have small goals, start with writing down what you want to accomplish for the day and measure it. Move to a week then a month and all of a sudden you have an unbelievable habit of goal setting formed, it will help you more than you think.
There is no one that got anywhere in this World without a goal in mind.