How Giving Something Away For Free Can Make You More Money

I personally think the days of being able to sell something 'cold' to a visitor are almost over. You could do that 5/6/7 years ago -- but the web has changed a lot now.

I have been quietly watching over many years how the real pro's do it -- and they always do it the same way. I know MANY have said this before -- but it all comes down to building a list and nurturing a relationship with this list. Then - when a bit of trust is established - you introduce products that you know your list are interested in. But do this gently - don't stomp in with your size 9's screaming 'buy buy buy'

In fact - I even believe it's more than JUST building a list - you have to build a RESPONSIVE list.

Now -sure - building a list does take longer - but the results can be MUCH more dramatic.

Of course - this will mean you will need something of VALUE to give away for free - to entice people to sign up.

The problem is - so many newcomers are desperate to MAKE MONEY NOW - they will not or do not put in the time. It took me 5 months before I made ANYTHING.

Allow me to give you an example to back up my claims

A few days ago - I conducted an experiment.

I sent a VERY SMALL mailing to my list.

I sent 200 visitors to a new FREE eBook I've created- and I sent ANOTHER 200 people to my PAID product at $67.

Now - after someone signs up for my FREE eBook - they get the OPTION to purchase my paid product.

Here are the results:
FREE PRODUCT (the eBook): Out of 200 visitors - 111 signed up (that's a 55% success rate - which is very good) (but remember I HAVE spent a long time nurturing a relationship with my list - so I have trust with them)

Out of these 111 - 8 bought the product at $67.

TOTAL of $536

PAID PRODUCT

I also sent 200 to my paid product site. 2 people bought at $67. So that's a TOTAL of $134

So that's $670 for a small mailing (before paypal fees)

But MORE importantly...isn't it interesting that I made MORE money by sending people to a FREE offer.

If you are a newcomer -- please think about that. This is powerful stuff when done right.

Although my offer was free (to entice people to sign up) I made more than trying to 'sell sell sell' to them immediately.

And that's the point of this whole post (yes there is a point....! )

I just wanted to say that you may want to consider using one of your products that you SELL - and INSTEAD - GIVE IT AWAY FOR FREE (if the license allows you to do this)

In return you get their email address - and then you maybe send a few more free bits - well written emails etc etc -- before you send details of a PAID PRODUCT (or the back end as it's known)

OK - I'm very aware I am in danger of this article rivaling War and Peace. So I'll stop here.

If this post helps just one newcomer - then I'll be delighted.
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(c) Chris Farrell 2009
Chris Farrell is a full time Internet Marketer,
Product Developer, Writer and Broadcaster. Since
2008 Chris has helped thousands begin their own
online business.
For more information visit:
www.ChrisFarrellMembership.com