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Free Google AdWords Guide to PPC Keywords

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"How to choose keywords for pay-per-click ads"

PPC (pay-per-click) advertising, like the kind at Google AdWords, can be intimidating and confusing for people just starting out.

So here's a brief guide to the tips and tricks you need.

A poorly planned and managed Google AdWords campaign can end up costing you a LOT of money -- fast.

You could blow your entire startup budget in a week, and end up feeling miserable and frustrated.

SCROLL DOWN and keep reading for some basic tips on how to choose the best keywords for your Google AdWords PPC campaign...

Google AdWords guide: part one

"Be clear about your goals!"

FIRST: make sure you know what you want before you start your Google AdWords PPC campaign.

What is your goal with this campaign?

Do you want to get sales, OR do you just want to build an email list you can use to make sales later?

Those are two very different goals with different tactics and strategies. If you clearly know what you are trying to achieve BEFORE you start your campaign, you'll have an easier time staying on track.

If you sense things are getting out of control, and you've lost your focus -- STOP! Don't waste your money chasing potential customers in all directions.

That's the TOP way that beginners burn through their Google AdWords budget too fast.

KEEP READING to learn more about choosing keywords for your PPC campaign...

Google AdWords guide: part two

"Choose your keywords very carefully"

SECOND: choose your keywords carefully.

Your keywords are what will get your ads in front of your target audience -- those people most likely to BUY your product.

Choose the wrong keywords, and you'll be advertising to the wrong audience. Which means you won't get the response that you are looking for (and you already know exactly what that is, because of your extremely well-defined goals, remember?)

There are many different factors which define whether a keyword is right for your campaign or not:

* the VOLUME of searches and the advertising competition on any given keyword, which will then determine the starting price,

* make sure that they keywords you choose have something to do with your product or service -- when people use search engines, they are looking for information on something SPECIFIC,

* and MOST IMPORTANTLY: make sure that whatever offer you used in your AdWords ad -- such as a FREE giveaway -- is prominently displayed right at the top of your landing page when the customer clicks through.

REMEMBER...

The number one reason potential customers click away from your landing page is because your site doesn't follow through on what was promised in the ad.

Don't use "gambling" keywords to sell an acne cream!

In other words, don't "bait & switch", no matter how tempted you might be! It turns customers off and you WON'T make a sale!

KEEP READING to learn more about how to select the right keywords for your Google AdWords PPC campaign...

"Finally: PPC tools and training that actually works"

PPCKahuna is a community, not just a "bag of tricks"

PPCKahuna is a comprehensive yet affordable collection of tools to make it faster and easier for you to pick the RIGHT keywords for your campaign, saving you time and money.

Once you've decided what your goals are, and if you've decided that PPC advertising is the way to go, then you need to find tools to help accomplish that goal.

And PPCKahuna has a whole offering of tools to make your PPC advertising turn clicks into money for you.

PPCKahuna helps you get started by finding your niche, picking your products, and setting up your sites.

Then you'll also have access to ALL the resources you need to market to your niche, develop your PPC campaign, and how to manage that campaign once it starts.

PPCKahuna includes

* Keyword research tools
* Automatic landing/sales page generator
* Membership in a community forum of fellow marketers
* A "14 Day Success Plan"
* Automatic ad copy creation "wizard"
* Ongoing expert training
* Challenges and contests with great prizes, to test your affiliate marketing skills

PLUS: a FREE webpage analyzer and other FREE bonuses to get you inspired and started right away.

All for $1 for the first 30 days (and there's a 30-day money back guarantee)

PPCKahuna isn't just a suite of tools you buy once. It is a whole online community complete with experts ready to offer help and advice all along the way.

CLICK HERE for testimonials and more details about becoming a member of this Google AdWords PPC campaign management community.

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kshaidle

A blogging pioneer, Kathy Shaidle's blog FiveFeetOfFury is now in its 10th year. She also runs the Conservative Politics page at Examiner.com. Her boo... more »

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