Generate Free MLM Leads - the Natural Way
Most network marketers use the internet to communicate with their organization, access their back office, and follow up on potential prospects. But when it comes to using the internet as a means to generate free MLM leads, network marketers are often beyond their comfort level. MLM organizations tend to discourage their downlines from using the internet to generate leads, considering it a cold market. As an experienced internet marketer, I can tell you from experience that using the web to get free MLM leads is perfectly logical, natural, and a lot simpler than you think.
Free MLM Leads - TOC
It's in the List
You CAN Build a Warm Market on the Internet
Every marketer understands the importance of having a List. Internet marketers say "the money is in the list". MLM organizations tell their downlines to "work your list", "build a warm list". Some network marketers buy "MLM geneology lists".
The advantage of the online method of generating MLM leads is that by using the internet, your list literally builds itself with qualified, interested prospects, 24 hours a day, 7 days a week. This method of lead generation is the key to building a network marketing business without having to constantly beat the bushes for new qualified prospects. You won't have to bother your family and friends, trying to get them to listen to your opportunity presentation, or wrack your brains trying to put together a list of prospects once your "warm market" is exhausted. Do it right, and interested prospects come to you. This practice has been tagged "attraction marketing" by some in the MLM industry, but it's just a new twist on a proven internet marketing method.
The advantage of the online method of generating MLM leads is that by using the internet, your list literally builds itself with qualified, interested prospects, 24 hours a day, 7 days a week. This method of lead generation is the key to building a network marketing business without having to constantly beat the bushes for new qualified prospects. You won't have to bother your family and friends, trying to get them to listen to your opportunity presentation, or wrack your brains trying to put together a list of prospects once your "warm market" is exhausted. Do it right, and interested prospects come to you. This practice has been tagged "attraction marketing" by some in the MLM industry, but it's just a new twist on a proven internet marketing method.
The Basic Elements of Free MLM Lead Generation
You don't have to be a computer expert to use the internet to build a leads list for your network marketing business. It takes knowledge of a couple basic elements, a few simple methods, and a moderate amount of skill putting them to use.
The two basic elements of generating leads are:
No matter how complex it seems, that is the heart of any lead generating system. Technically speaking, that's all you need to generate free MLM leads.
The two basic elements of generating leads are:
- Autoresponder or list software
- Capture page. This is the form visitors fill out to get on your list.
No matter how complex it seems, that is the heart of any lead generating system. Technically speaking, that's all you need to generate free MLM leads.
Method for Free MLM Lead Generation
Driving Traffic
This is how you get visitors to your MLM lead capture page. This is often the most intimidating for those new to using the internet to generate MLM leads, or leads of any kind. The most common methods are free search engine traffic, blogging, Web 2.0 using YouTube, Twitter, and other social networking, and PPC such as Google AdWords.
Conversion
Conversion is the process of getting your traffic to opt-in to your email list - to become leads. Visitors to your capture page need a compelling reason to give up their email address - they need an offer and a call to action. The enticement can be someting as simple as a series of email tips on how to succeed in some aspect of network marketing.
Relationship Building
This is where you turn your free MLM leads into qualified prospects. It's important to avoid the temptation to immediately try to sell them your opportunity. Develop a relationship with your list first. Take time to develop a USP - unique selling proposition to offer your prospects ... think about what YOU uniquely have to offer them as a sponsor.
This may all seem like an over-simplification but it's not. Think of it in terms of narrowing your focus to the most important and effective elements and methods. If you focus on learning how to skillfully perform those three tasks using the two elements above, you will be able to successfully generate all the qualified MLM leads you can handle ... for free or next to nothing. In fact, there are ways to make money generating those leads, but more on that much later.
Free Video Series on MLM Lead Generation
For more excellent tips on how to acquire free MLM leads, I highly recommend this free video series.
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by mlmperspectives
I've been involved in internet marketing, affiliate marketing, and web development since 1996. (more)
