10 Step Google Adwords Setup Guide - It's FREE and it's only on Squidoo!
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Free Training and advice from qualified Google Advertising Company 22M. Written by Search Marketing Expert Jackie Hole to help you lower your Ad spend, increase your position and get results! Including hints, tips, resources, downloads
About this Lens
This lens is suited for complete beginners with little or no knowledge. Beginning with the Adwords Starter Edition, I will guide you through the setup of your account and help you take the first steps to advertising your business online with one of the most powerful advertising programmes around! Google AdwordsIf you are a complete beginner then read on. If you already have an adwords account please go to my other lenses:
- Adwords for Beginners - using the starter edition
- You have setup your account but now you need to set up a campaign using the starter edition
- I have a campaign but I need help!
- You have been using adwords for a short time, but need to ask some questions
- Take me to the Adwords Resources
- You're an expert but you are interested in honing your skills
Step 1 : Prepare to setup!
Before you start to set your campaign - there is certain information that you will need in order to setupThe Adwords system times out if you take too long to set up, which means starting from the beginning again which is highly irritating!!
# A website!!! unless you are PPC Affiliate
# Your name or company name
# an email account so that you can receive the Google confirmation email and alerts. This email is also what you will use to log in to your account
# your TAX ID or VAT details if you are setting up a company account - You cannot change your tax or VAT information at a later date so this is very important!
# A credit or charge card to activate the account - you will be charged £5/$10 or equivalent as a setup fee
Some Sample Text to set up your first ad!
Google Adwords will not let you complete the setup unless you have some sample text to put in to your ad.
Take some time to think about your product or service. If you are not sure then do some searches online to see what other ads say - don't copy them directly, just get an idea of what you want to say.
You don't have to get it right first time, this is just to set up the account. You can go back in to the Google Adwords control panel and change the text later
For your first Ad you will need: 
Keep this lens open while you setup then cut and paste
A Headline of 25 Letters
Some text to explain your product
or service in 70 letters or less
www.yourdomaingoeshere.com
Some Sample Keywords!
Keywords or keyphrases are the words that a person uses while they are searching on Google. 'Squidoo' is an example of a keyword, while 'Adwords Training' is an example of a keyword phrase.
Google Adwords won't allow you to complete the setup without at least one keyword. Again, you don't have to worry about these at this stage, just type in your company name if you are not sure and we can go back and add more later.
Step 2 : Go to the Adwords Login Page and start the setup procedure
Click here to go to the Google Adwords LoginWhen you get to the login screen click on the button on the top right that says 'START NOW'
Step 3 : Choose the Starter Edition
Pick the starter edition as shown below. (You can go back and change this setting at any time). Then add your country, telephone number, and location details.
Step 4 : Setup your Ad
1. Location and Language
In order to setup your starter ad, you will need the details mentioned in section 1.
If you do not want to locate a single location leave the location box blank - you can go back and edit this setting at any time.
Step 5 : Setup your Ad
2. Write your Ad
You will need to know the full web addresss of the page or website you want to link to (eg http://www.squidoo.com)You will also need to create an ad using the preparation steps at the beginning of this article - you can go back and edit this setting at any time.
The example from Step 1:
Keep this lens open while you setup then cut and paste
A Headline of 25 Letters
Some text to explain your product
or service in 70 letters or less
www.yourdomaingoeshere.com
Step 6 : Setup your Ad
3. Choose Keywords
You will need to know the full web addresss of the page or website you want to link to (eg http://www.squidoo.com)You will also need to create an ad using the preparation steps at the beginning of this article - you can go back and edit this setting at any time.
Step 7 : Setup your Ad
4. Choose Your Currency
Once you have chosen this setting it is not possible to change it, so think about which currency you want to use. You can set up other campaigns for other currencies later
Step 8 : Setup your Ad
5. Choose your budget
The amount you set for your budget is the maximum amount you will be charged in any given month.Be realistic though, if you are targetting a competitive area where it costs $2 a click - setting a budget of $10 a day means that the system can only show your ads a few times a day before your budget is used up.
Step 9 : Setup Your Ad
6. Future Contact
This is where you add your contact details. Don't worry, you're not going to receive any spam or constant Google emails, but it is important to receive alerts when your ads aren't showing.
Set Up Account
All you need to do now is pick your login email and create your account to get started! If you already use Google services, you can use your existing login.
Step 10 : Congratulations!!! You have now set up your Adwords Ad Campaign
You will now receive a confirmation email from google and instructions on how to activate your account.You are now ready to move to the next stage:
- Adwords for Beginners - starter edition
- you have setup your account but now you need to set up a campaign using the starter edition
Adwords Books
These books are invaluable references tools to have by your side
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Amazon Price: $16.47 (as of 07/06/2009) 
Winning Results with Google AdWords
Amazon Price: $16.49 (as of 07/06/2009)
Feedback & Comments
If you have any Questions
LifeAfterGoogle wrote...
Great Lense Beginners Guide to Adwords- Good luck with the bankruptcy! Google Monopolisation o Free Enterpsie
Posted October 08, 2008
Junyuan wrote...
Terrific lens on helping people get started with Google Adwords. I love the way you've put them in a step-by-step manner, and each step is illustrated with a screenshot. Excellent stuff! I've given you a 5-star rating for it. I've just created a lens on Google Adwords Tips - where I provide tips on how to turn losses into profits in their Adwords campaigns. You may want to consider adding your lens to my Internet Marketing directory which I've created and give you more traffic to your lens. Hope to see you there! :)
Posted May 29, 2008
JeanDLaurin wrote...
Jackie, Great Google AdWords setup guide. Very step-by step- 5 stars
Check out my Google AdWords Guide For Beginners & AdWords vs AdSense - Learn the Difference
Posted December 25, 2007
AdwordsSecrets wrote...
Hi,
Theres some great info here, Very useful :)
I'm very much in to adwords. Its awsome.
Check out my lens for even more great tips: Google Adword Secrets
See You There.
Posted November 09, 2007
by JackieHole
Jackie Hole is one of the UK's foremost Google Advertising Professional, Adwords Expert and Search Marketing professionals and has achieved the status...
