Free Classified Ads - A "How-To" Tutorial - Part 1 of 4

"Build it and they will come" was a great line in a good movie, but not even the studio followed that advice -- they advertised and publicized the film!

The same is true of your Web site or on-line store, blog, etc.

Getting it together, getting your domain name, having it up on the Net, etc. is just one step of many, because once it is ON the Net, you now must tell people -- the RIGHT people -- about it so THEY WILL come!

You will find a lot of sites and programs (usually at a cost) that will tell you that you must have TRAFFIC. This is true, up to a point. The problem with the logic is that there is a huge difference between traffic and TARGETED traffic. To successfully sell, you need targeted traffic.

Think about it.

Many people drive their cars past a store. They SEE the store, and that is all.

SOME drive their cars into the parking lot and go into the store to buy things.

What gets some people to drive their cars into the parking lot and then buy from the store? That's the trick!

That's where targeted advertising and publicity comes in. And this is where many people drop the ball.

Advertising and publicity -- often referred to as marketing -- is daunting and expensive -- or is it?

Actually you can do some of this yourself, and for FREE!

Once source is FREE Internet Classified Ad Sites.

Classified Ad Sites can be a very useful marketing tool because you create a compelling short ad which you place in a specific category and target to a geographical location (this can be the entire planet). This focuses your offering to a greater customer potential than raw traffic.

People who read classified ads -- and there are millions -- look in the category of their interest, and their geographical location (if it applies), see your ad -- along with many others -- and if your ad is compelling, they go to your Web site to buy.

This is the basis of targeted traffic, which Classified Ads are very good at attracting.

Most classified ad sites post very specific rules, especially regarding adult content material and affiliate marketers. You should read these rules very carefully. If you abuse their system, you can be blocked from ever using it again. You should also have something legitimate to sell, not a scam or scheme. Again, if you get caught trying to scam or push a scheme, you can be blocked and banned.

On the other hand, using a classified ad site to sell a product you make, or are authorized to sell, or simply to get interest in your Web site, is a perfectly legitimate use of classified ad sites. Always read the rules for each classified ad site before doing anything with them.

Now that you have an idea of what classified ad sites can do, read through the rest of this tutorial to learn how to make them work for you. Many classified ad sites allow FREE submissions, so you have nothing to lose. It is an easy and potentially effective way to manage your own marketing.

A well written classified ad can get you a lot of customers.

A poorly written ad will get you nothing.

This conculdes Part one of the Classified Ads Tutorial. Use the Navigation Lniks below to continue learning!

The author of this tutorial does not express or imply any particular measure of success with free or paid classified advertising. All advertising is risky. The purpose of the tutorial is to teach readers how to prepare classified ad copy and properly submit it. What the reader creates and implements is entirely up to him/her. It is up to the reader to decide if classified advertising is a reasonable advertising venue.