Grow Your Business with Free News Releases
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News Social Media Tool to tell your Story
As social media continues to grow, more experts are moving to new tools to communicate with their community. The social media news release (SMR) is one of these tools that holds great promise to help grow your business. The SMR bypasses the traditional media and takes your story straight to the consumer. If you have a presence on the web that is designed to generate leads for business, then you should be doing social media news releases.
What is a News Release?
With the traditional press release, you would distribute the release to relevant members of the media in hopes that they would like your story and decide to create a article to publish. There is nothing wrong with this approach and it is still a part of public relations. The SMR is designed to supplement the press release by targeting consumers through social media on the internet.
Social media releases are designed to get the conversation going, providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. They also serve a purpose of providing new media influencers with the information they need, in one package, in order to write a full story, their way - without having to carve out the BS of a traditional release or pitch.
Social media releases are designed to get the conversation going, providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. They also serve a purpose of providing new media influencers with the information they need, in one package, in order to write a full story, their way - without having to carve out the BS of a traditional release or pitch.
How to Get Results With a News Release
When you submit a news release, buyers will be reading it on Google, Yahoo, other search engines and through RSS feeds. Smart marketers craft a message to speak directly to the buyers. Your audience is the millions of people on the internet with access to content. With a news release, send them anytime you have news to report to your buyer. This does not mean to only use this when you have a big product announcement. The objective is to speak directly to the buyer with a call to action such as a special offer, new service, etc.
The news release should be keyword-rich content targeted to your target audience. Look at your website to determine what keywords your target is using to find your website. Then, incorporate many of these keywords in the message in the news release. Also, place links in the news release to direct the consumer to the desired langing page. Do not make the mistake of directing them to the homepage of your website. Instread, send them directly to the information that are expecting to see.
You will want to optimize your news release for search engines. You must add social media tags for Digg, del.icio.us, propeller, technorati and other bookmarking sites. This will make it easy for readers to share the news release that will create a viral marketing effect for your company. I repeat, always drive your buyers into the sales funnel with some call to action.
The news release should be keyword-rich content targeted to your target audience. Look at your website to determine what keywords your target is using to find your website. Then, incorporate many of these keywords in the message in the news release. Also, place links in the news release to direct the consumer to the desired langing page. Do not make the mistake of directing them to the homepage of your website. Instread, send them directly to the information that are expecting to see.
You will want to optimize your news release for search engines. You must add social media tags for Digg, del.icio.us, propeller, technorati and other bookmarking sites. This will make it easy for readers to share the news release that will create a viral marketing effect for your company. I repeat, always drive your buyers into the sales funnel with some call to action.
How to Develop a News Release
On the internet, everything is content driven in public relations. Look at the needs of your customers and write to that trend. For example, you can write a news release that discusses how you can solve their problem with a specific issue. Other meaningful things to write about includes:
1) winning an award
2) a public appearance or presentation
3) adding a product feature
4) serving a new marketplace
5) have a special promotion or pricing
6) have a new relationship or joint venture
7) report pertainent financial news
8) anything that buyers care about
Some additional things to do is always publish the release to your website in a newsroom location. Here is an example of a news release. The news release will be indexed by search engines and industry websites but you want to make the release easy to find for those arriving at your website directly. If your news release service offers RSS feeds, you should add this to your release. this will send the release to subsribers in your market category.
1) winning an award
2) a public appearance or presentation
3) adding a product feature
4) serving a new marketplace
5) have a special promotion or pricing
6) have a new relationship or joint venture
7) report pertainent financial news
8) anything that buyers care about
Some additional things to do is always publish the release to your website in a newsroom location. Here is an example of a news release. The news release will be indexed by search engines and industry websites but you want to make the release easy to find for those arriving at your website directly. If your news release service offers RSS feeds, you should add this to your release. this will send the release to subsribers in your market category.
New Rules of Marketing
Here are the latest books on new rules of marketing and public relations:
Best Sites for a Free News Release
The news release category seems to be getting crowded these days. I have prepared a list of PR sites that I have used in the past.
- Sample News Release from Social Media in Health
- Here is a sample of a recent news release with each component included such as summary, body, about section, etc. This was published free through http://1888pressrelease.com
- 1888PressRelease
- Because we aim to carry only quality releases, editors and journalists have come to rely on 1888PressRelease.com as a credible source of information. In fact, our troupe of editors manually reviews and approves each press release to ensure it has significant content, meets formatting and grammatical standards, and is newsworthy. As a result, we've continued to consistently attract readers seeking useful and timely information.
- PRWeb International
- When members of the news media feature your story pulled from your press release, free publicity is being generated. Frequently, your story can show up not only in one major newspaper, but in three, as well as in news talk shows carried on major networks such as NBC or CBS. If you are looking to publicize in local markets only, releases can be directed to those local publications and hit editor's news feeds who write for your specific industry. If you are looking for global coverage, news releases are the best marketing tools. In a sense, a press release is a gift that just keeps giving.
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SMR Distribution and Tags
by greggrouptalk
Founder of Greg Group Publishing and Get Rich Investments. Interest in health, business finance and personal success. I love the interaction of social... more »
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