Promoting Your Website, Blog, or Lens

In this lens, I'm going to show you all of the ways that you can advertise for free online. This list could really be endless since promotion has a lot to do with creativity. So please feel free to contact me if you have any tips to add!

I've included some specific ways to promote blogs and Squidoo lenses, but the rest can be used to promote just about anything.

While there are a lot of great ways to advertise online, there are also some ways that can backfire on you. That's why I've also included a list of promotion methods to avoid. They can hurt you in many forms, such as having your links removed from websites, having your site banned from search engines, and hurting your overall online reputation.

Remember, this lens is not meant to walk you through the promotion process. It is just meant as a starting point for doing extra research or as a way to get new ideas if you are stuck. Also, promotion is a continuous process. In order to be successful, you have to develop your strategies over time (not just all at once.)

Basic Promotion Strategies

Search Engine Submission
General Directories Submission
Niche Directories Submission
Regional Directories Submission
Article Submission
Squidoo Lenses
Press Releases
Classified Ads
Link Exchanges
Join Top-Site Lists
Sign Guestbooks
Tell Everyone You Know
Enlist Friends to Help Promote
Add Link To Email Signature
Add Link To All Online Profiles
Link All Your Sites, Blogs, Lenses, and Articles Together
Three-Way Linking
Start a Newsletter
Interview or Be Interviewed
Get Listed as a Resource in .gov and .edu Sites
Job Listing/Resume Sites
Nominate Your Site For Awards

Promotion Through Social Sites

It’s important that you don’t spam and that you build up your reputation on these sites. Only include your link in appropriate places and do so sparingly.

Social Networking Sites
Niche Social Networking Sites
Social Bookmarking Sites
Social Media Sites
Social Uploading Sites (eg: Scribd)
Twitter (So important that it needs its own category)
Posting in Forums
Commenting on Do-Follow Blogs
Commenting on News Sites
Joining Social Groups
Answers Sites

Less Traditional Promotion Strategies

Join fanlistings
Join fanclubs
Start or sign a petition
Start a wiki for your site
Post reviews on Amazon
Cite your site as a reference on Wikipedia
Start a podcast
Start a community on Ning
Be outgoing…Give an award or even a birthday card to your competition
Host or sponsor a contest
Give testimonials in exchange for links
Have your site translated into other languages
Host webinars
Make a viral video
Give away free graphics
Create free widgets and plug-ins
Personally help a newbie with scripting, graphics, or promotion
Give away e-books
Submit tutorials to relevant sites
Become an expert/guide on a site like
Get listed in online yellow page directories
Sell something on eBay
Write in the chat boxes that appear on some sites/blogs

Blog Promotion

Even if you’re just looking to promote your website, a blog can be a valuable tool. You can interact with your visitors and show the people behind the website. Here are some tips to promote your blog.

Blog Directories
Blog Communities
Blogroll Exchanges
Do-Follow Directories
Be a Guest Blogger on Another Blog
Syndicate Your Feed
RSS Feed Submissions
Ping Your Blog Posts
Use Trackbacks
Participate in Memes
Participate in Blogging Challenges
Participate in Blog Carnivals
Start a Blog Talk Radio Show

Promotion for Squidoo Lenses

Lens Directory Submissions
Participate in the Squidu Forums
Comment on Other Lenses
Link Your Lenses Together
Make a Lensography
Make Funnel Lenses
Ping Your Updates
Comment on Squidoo Blogs
Join Squidoo Communities on Other Sites
Use Promotional Modules and Widgets
Participate in Challenges and Contests

Other Tips

Go Beyond Your Niche
If you have a site about recipes, don’t just look for links from cooking sites. Look into sites about home improvement, parenting, women, nutrition, health, etc. These places all have a great chance of getting visitors who are interested in recipes.

Check On Your Competition
Especially if they’ve been established for a while, it’s a good idea to use a backlink checking tool to see where they have gotten links from.

Do Your Research
Read through forums, blogs, newsletters, and other resources on the subject. Also, consider buying a book or two as they are generally more in-depth and higher quality than free sources. Plus, they are great to have on hand for future reference!

Content is Everything
You can promote all you want, but if you don’t have quality content on your site, it won’t make up for it. Traffic by itself will not help you, you want traffic that sticks around and, hopefully, comes back. Plus, quality content makes other sites more likely to link to you on their own.

What NOT To Do

Link Farms
Autosurf Programs
Traffic Exchanges
Any type of cheating or blackhat SEO tricks (ie: hidden text)
Linking to bad neighborhoods
Excessive or irrelevant link exchanges
Using the same anchor text in all backlinks
Submitting EVERY post to social bookmarking sites
Paying for links
Using auto-submission services for search engines
Building too many links at once

My Other Lenses



Any feedback is very much appreciated! (But spam is not and will be deleted.)
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  • Chardoo May 17, 2011 @ 4:50 pm
    You have provided lots of useful advice. Thanks.
  • refrige23 Dec 13, 2010 @ 12:39 pm
    I like
  • good4us_all Nov 01, 2010 @ 3:41 am
    Very nicely laid out, and extensive! I like that you also have a list of what NOT to do - this can be very important. "5 thumbs up"
  • Rajender Adepu Sep 11, 2009 @ 4:23 pm
    It's really useful to every SEO and web promotion persons.

    Thanks you very much :-)
  • Misterioso Sep 01, 2009 @ 8:25 pm
    Hi Danielle!
    I like this lens. It is late now, so I will bookmark it and study it later. Thanks again for the help you gave me at the Please Help forum.

See all comments


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