Funded Proposal Blueprint - Success Basics

Instead of throwing your biz opportunity at your prospects and expecting them to jump in the nuptial bed with you, which is how most marketers propose their businesses, a successful funded proposal begins with an inexpensive, value-packed offer that would ease your prospects towards you.

Imagine this: you invest your hard-earned money, creativity and time into generating traffic to your website, and what do you propose your visitors?

"join me on my team, we're awesome and you'll get rich!"

Your visitor has only two choices: join you or go back to Google search.

With a funded proposal, here's what you're saying:

"join me on my team, we're awesome and you'll get rich! Check out this 10-day training that proves we can do it"

Much different, isn't it?

From the prospect point-of-view, your offer is a small window to a much bigger, profitable, and inspiring opportunity. They have the chance to "test-drive" your knowledge, your leadership, and your experience, for a small fee.

For the business owner, a well-established funded proposal increases his chances of attracting customers (test-drives do sell), gives instant credibility in the eyes of your prospects, but more importantly, it generates revenue enough to cover advertising, and let's face it, things get a lot easier when you don't really have to worry about the AdWords bill.

Copyright Leonardo Saraceni, YourIncomePotential.com

As I drove by, I noticed a gentleman shoveling the manure into these huge bags, and it took me an instant to realize what was his purpose - I'm no farmer, and know nothing about gardening.

Finally, it struck me: he was collecting manure to sell as fertilizer! Darn if I'm not a city boy!

Even though my gardening skills are none, my business mind started working immediately. That farmer was about to turn a profit out of (pardon my French) CRAP! Of course, his business was not devoted to selling fertilizer, he sells milk and delicious homemade cheeses in the local farmers' market. Nonetheless, he'd found an alternative source of income from excrements!



To make the transition to network marketing, relate the manure alternative income to what a Funded Proposal offer is: it's a secondary income stream derived from your main Cash Cow. It originates from your primary business, it is an important source of income, but it should not require much of your attention. Like any real source of income, a funded proposal works passively, in the background.

The most effective way to present any offer lies within your regular Cash Cow operations:

* a test-drive of your opportunity: a how-to guide, an initial procedures document - a "taste"

* bonus training: "before you start, you can learn a lot from this course" - either yours or somebody else's - that's when subtle affiliate promotions work best

* a step above: advanced training, recommended readings, Joint-Ventures, cross-marketing - a "plus" to boost your prospects business.

When setting up your funded proposal, create (or pick) a product tailored specific to your market; Perry Marshall famously stated "nobody wants to buy a drill, they need to make holes. Give them information on how to make holes, and you'll sell drills".

Whatever offer is included in your funded proposal becomes the entrance to your company. A lead that benefits from your offer is the hottest, most targeted lead ever; from now on, you're the solution-provider, the go-to expert on that field, and you have an attentive audience for your real marriage proposal.

Successful Network Marketers understand that a business opportunity is discussed in a much more private setting, over dinner and wine, in a special lounge in your store or even after store hours. Your funded proposal will determine who gets to sit down with you in that dinner; your customer alone will decide if you meet their needs, and present him/herself when they're ready to talk real business.

One of the most innovative funded proposals does not involve any data-gathering; there is no upfront charge, and you get to enjoy the entire book for free. And how does that pay for my advertising costs, you might say, and the answer lies on the book itself: confident on the value packed within, the author offers you resale rights for a small nominal fee!

You can get yours here: Your Income Potential