Charity Fundraising with Proven Ideas
Fundraising is challenging. While you may be part of a larger group that is raising money, there are often not enough group activities for everyone to meet their $$ target, so you are mostly going solo. This lens will give ideas, tips, and links on how to be successful when you need to fundraise own your own.
Fundraising Groups & Ideas
- Team-in-Training Lens
- Lens created for Team-in-Training
- Vista Print- Post Cards & Notes
- Design your own low cost thank-you post cards or notes
List of Fundraising Ideas
Each idea is explained in more detail in below modules
- Letter Writing
- Bucket Shake
- Raffle
- Garage Sale
- Office Pools
- Theme Party
- Used Books
- Restaurants
- One Large Event
- For the Brave
- Other Possible Ideas
- Children's Party
The Fundraising Letter
Who do you send your letters to?
Start with those closest to you and move outward from there. After sending letters to family and friends, start thinking of the next layer of people who know you including work colleagues, ex-work colleagues, neighbors, friends of your family, businesses you frequent (including dentists, doctors, etc), and friends of your spouses. Next consider clubs that you or your spouse belong to (many clubs publish adress lists). How about high school classmates (is there a book of names that has been published for your high school?). How about post secondary acquaintances or high school teachers you had?
In the photo section is an example of a successful fundraising letter.
Other Tips:
- You will get more donations if you ask them to make checks out to the charity's name rather than your name.
- Send a thank you letter or postcard for each donation.
Bonus Tip: When the deadline is near or just past, send a postcard or note to those who have not donated, and this will generate extra funds.
As with any donation, follow up with a thank you email.
Bonus Tip: Use email to keep all your potential donators informed of your progress. This will keep your cause in their minds so that they won't forget to donate.
Bucket Shake
Call the manager of the local Sams Club or Walmart (or Kroger or other local store) and ask them if they allow bucket shakes at their store. If so, ask when you could stop by and drop off a letter as you are doing a fundraiser
Tips:
- Some stores only allow one or two bucket shakes a month, so ask as far in advance as possible so that you can reserve your spot.
- Have numbers to call on your letter so that they can verify you are fundraising for a legitimate charity.
- Bring kids with you to the bucket shake as people have a harder time saying no to kids.
- You cannot just sit behind a table with a jar in front of you. You must stand up (sitting just doesn't work), smile, and ask people if they want to donate as they walk past.
- Be creative. Have something going on at your spot to attract people's attention.
Bonus Tip: Some Walmart stores will match how much you make. It is worthwhile finding out which stores do this and target these stores first.
Raffle
Some ideas for prizes include:
- Friends and Family that have artistic ability and are willing to make something.
- Your company or other business contacts that are willing to donate merchandise.
- Call and solicit local businesses for gift certificates or other items.
Who do you sell the tickets to:
- If you belong to a club, see if the club is willing to hold the raffle at one of its meetings. If needed, split the $$ from the raffle between the club and your charity.
- People at work.
- People in your neighborhood.
- Friends and Family that do not normally donate through your letter writing campaign.
Give a discount on the raffle ticket price if they buy multiple tickets. i.e. $2 per ticket or 6 for $10.
Bonus Tip: Work hard to get one premier large item to give away. This will help attract a lot of people to the raffle who would normally not donate.
Garage or Yard Sale
- Start early asking everyone you know to begin saving items for the sale.
- Hold the sale over the weekend at a house that is just off a busy street. Have the sale when the weather is as mild as possible.
- Put a large 4' by 6' sign on the busy street pointing cars to the sale. Put as little information on the sign as possible. For example, put "Yard Sale Today" with a large arrows. Make the words as big as possible.
- Unless you are holding the sale with a couple of other people, putting an ad in the paper will probably not pay for itself. Being on or near a busy street is more important.
- Some people have had success by letting everyone know that the sale is for charity, and instead of putting prices on the items, they just ask for donations.
- Things that sell the best are hardware items and furniture.
- Have one large item available. You never know if it will sell, but if it does- $$$$!
Bonus Tip: At the end of the day on Saturday or Sunday, drive around the neighborhood and ask people at those other garage sales if they are willing to donate their un-sold items. Hold another sale the following weekend to double your $$.
Office Pools
- Split the money from the pool 50/50 with the winner and your charity.
- Find a great prize to offer to the winner so all the money collected goes to the charity.
- The idea behind this fundraiser is not to go after your friends and family (who you have written letters to), but to go after friends, co-workers, neighbors, etc. who would not normally donate to the charity that you are raising money for.
- Further below in this lens is a book giving information on how to run an office pool if you have not been exposed to them before.
- The events to do an office pool for are nearly unlimited. Big ones include the NFL playoffs/Superbowl, World Series, NBA playoffs, Indy 500, World Cup Soccer, & March Madness. Others include the 4 Golf Masters Tournaments, Tour de France, NHL playoffs, Tennis Masters (Wimbledon, etc.)
Bonus Tip: Take advantage of the popularity of NASCAR to do one large pool for the series championship or many smaller pools for the various races.
Theme Party
- Round up friends & family to provide the food for the party.
- Call around local restaurants & stores asking for donated food.
- The idea here is to tap into a pool of people who would probably not donate if you sent them a letter. You invite neighbors, friends of relatives, friends of friends, distant in-laws, etc.
- Find a big house with a wide screen TV if the event is a TV sporting event.
- Ask for a donation at the door to get into the party.
Bonus Tip: don't be afraid to combine fundraising events. You have a large group of people present, so why not have a raffle or a pool that they can enter also.
Used Books
This is a fundraising idea that works well towards the end of your fundraising campaign. By this point, you have written letters to everyone you can think of, and nearly everyone who can or will donate $$ already has. Here is what you do:
- Ask everyone to gather up their used books and take them into the closest used book store.
- Offer to pick up the books or to have people drop them off at your place if that is more convenient.
- Do some research and find out where the closest used book store is to everyone you ask (even the out-of-town people).
- The idea is to make it as easy as possible for people to take their books in.
Bonus Tip: The more books you bring into the used book store at one time, the less they will offer per book. If you end up with a large batch of books, use multiple vists with smaller numbers of books so that you end up with more total $$.
Restaurants
Using Good Food to Generate Cash
There are two ways to generate money using restaurants. One way is to work with the owner/manager and pick a day for the fundraiser. Then, you hand out flyers to people listing this fundraising day. If people bring in these flyers when they order their meal on that day, you get a percentage of the sales (anywhere from 10% to 20%). Experience has shown that this kind of fundraiser is hit or miss.
A second way to generate money is to find a restaurant (such as the Outback) that will put together a fundraising lunch. You sell tickets to the lunch for whatever amount you decide upon (say $10), and you get to keep all sales! This kind of fundraiser will definitely generate more money.
For example, for the first fundraiser, say you hand out 500 flyers. Maybe only 30 people will bring them in on the day of the fundraiser. If they purchase $10 worth of food per person ($300 total), you will raise $30 to $60 (10% to 20%). However, if you do the second fundraiser where you get to keep all the sales, you only need to sell 20 tickets to generate your $200. Sell 40 tickets at $10 each, and you have $400, and so on.
Bonus Tip: Have a raffle at the restuarant if they allow it to generate more $$, and ask the restuarant to donate a gift certificate for the raffle.
One Large Event
- Possible large events include: golf tournament, music concert, poker tournament, & run/walk/bike event.
- One of the biggest costs for these events is the venue cost. Now is the time to use connections that can get you access to an appropriate location free or at a reduced cost.
- If you do a music concert, find bands/musicians that are in different generes (i.e. pop, rock-n-roll, country, folk, etc.). This will attract the greatest number of people.
- Below are some books that may help in the planning.
For the Brave
Another idea is to collect money or issue a fundraising challenge and get your hair shaved off as the reward.
Children's Party
Other Fundraising Ideas
- Some businesses will give you a kick-back if you sell their gift certificates. For example, Mike's Carwash will give your charity $2 for each $7 car wash ticket you sell. This idea works best when done by large groups unless you want to go door to door selling gift certificates.
- Enlist your family and friends to ask their extended family and friends. For example, ask your close friends and in-laws to forward your letter to their immediate family asking for donations.
- Carry something on you that will elicit questions. For example, wear a hospital band on your wrist. Many people will ask you about it.
This opens up an excuse to tell them that you are wearing it because you are fundraising for a charity. Keep letters with you to give to out when this happens as you never know who might eventually donate.
- Do you already use E-bay? How about using it to help fundraise? To do this, use your imagination or buy the book listed below giving tips on how to fundraise on E-bay.
- Have any others? Email them to me: obeewriter@hotmail.com
Helpful Pictures
Books to Consider
How to Write Successful Fundraising Letters
Amazon Price: $23.96 (as of 10/07/2008)
Fundraising on eBay
Amazon Price: $27.95 (as of 10/07/2008)
Fundraising for Dummies
Amazon Price: (as of 10/07/2008)
Fundraising Basics: A Complete Guide
Amazon Price: $65.95 (as of 10/07/2008)
25 Fundraising Secrets
Amazon Price: $10.99 (as of 10/07/2008)
Special Events: Proven Strategies for Nonprofit Fundraising
Amazon Price: $44.00 (as of 10/07/2008)
How to organize a golf tournament. (Business Leisure).: An article from: Northern Ontario Business
Amazon Price: $5.95 (as of 10/07/2008)
Music Clubs, Festivals & Concerts: How to Organize Them
Amazon Price: (as of 10/07/2008)
Golf Tournaments for Fun & Profit: How Anyone Can Easily Put on One Day Golf Tournaments
Amazon Price: (as of 10/07/2008)



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