This lense is all about the good, the bad, and the ugly of facebook fan pages
So you want to use facebook to increase traffic to your sites and brands? You want to develop a huge fan base and understand who those people are? Well there is only one way to do it without doing a pile of programming. You need to make a Facebook page.
Here you'll learn how to put together a nice facebook page, and see examples of fun pages that are already bringing in viewers.
List of Facebook Page Examples
check them out!!
- Tights and Fights is a funny superhero vlog with a great page that includes a YouTube video player.
- Ask Doctor Newt is a crazy fake advice show with a great page that includes a YouTube video player, a clean design and Cafepress.
- The Retired Porn Producer's Guide to... is a sex crazed advice show with a great page that includes a YouTube video player, lots of flash content, Cafepress and a title graphic that directs people to become a fan.
Facebook Pages - The Good
Better analytics, more engaged users
If you have a site that is designed to make money off of advertising, then you've heard that same daunting quesiton from all your advertising clients, "What are your user demographics?"Well facebook comes to the rescue. When you creat a fan page, and your users visit your fan page, you have access to a wealth of data about your viewers. Male/Female, age, location. Once those viewers become fans you have find out everything about them, and target you promotional campaign to the people who count the most.
Facebook Pages - The Bad
What's a Fan Page
Although fan pages are facebook's answer to non-person profiles, they have done next to nothing to promote the format. Pages don't appear in search results within facebook like groups do (they do appear in google), and it isn't obvious how to ad them to your profile. You'll need to work on your "word of mouth" marketing to make you fan page successful. Facebook Pages - The Ugly
Web 2.0, a censor's dream come true
Like everything on facebook, there are a long list of rules involving fan pages...don't bother looking for them, they aren't written down and if you get banned for violating them facebook won't even tell you what you did wrong.The fan pages are a bit of a grey area, but like the marketplace app, you are resticted from placing certain types of advertising on the pages. If you want to risk something violating those mystery terms of use, be sure to sign up with a differect email address so your personal account isn't shut down along with your fan page.
Facebook stuff on Amazon
Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
Amazon Price: $17.16 (as of 07/19/2008)
Facebook: The Missing Manual
Amazon Price: $13.59 (as of 07/19/2008)
I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook
Amazon Price: $17.96 (as of 07/19/2008)
Facebook Stuff on Ebay
Fetching new data from eBay now... please stand by
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