Funnel Vision v Tunnel Vision
There is a harsh truth.
You could be acting as the constraint to the opportunities for growth of your business because you are suffering from tunnel vision.
This is a type of myopia, you can't see ideas that could make a big difference to your business because you are stuck in an industry mindset.
You could be acting as the constraint to the opportunities for growth of your business because you are suffering from tunnel vision.
This is a type of myopia, you can't see ideas that could make a big difference to your business because you are stuck in an industry mindset.
You Need Funnel Vision not Tunnel Vision
I love talking about this simple idea of funnel vision because it is so simple but so powerful.
You should look for business lessons everywhere and in everything you do both in your business life and your personal life.
Jay Abraham has worked directly with clients in over 400 different industries and he has been amazed at the way particular industries have their own defined and set strategies for competing.
All the businesses in the industry tend to operate in much the same way with small differences in effectiveness and efficiency creating quite a wide range of results.
But Jay started borrowing ideas from one industry and applying them to another and found that they had the "impact of an atom bomb"
If you can be the first to use a new technique you can gain such a big advantage that you become preeminent.
Look at Amazon for example in books.
That could have been Borders or Barnes & Noble but it wasn't because they were busy thinking like a traditional book store with tunnel vision but along comes an upstart and changes the industry for ever.
The idea of using funnel vision and seeing how other businesses do things and learning from it is a key part of optimisation.
If you would like more referrals (and who wouldn't since these are usually the best type of lead) then start looking at how other people encourage you to refer them. Borrow and adapt ideas that suit you.
You should look for business lessons everywhere and in everything you do both in your business life and your personal life.
Jay Abraham has worked directly with clients in over 400 different industries and he has been amazed at the way particular industries have their own defined and set strategies for competing.
All the businesses in the industry tend to operate in much the same way with small differences in effectiveness and efficiency creating quite a wide range of results.
But Jay started borrowing ideas from one industry and applying them to another and found that they had the "impact of an atom bomb"
If you can be the first to use a new technique you can gain such a big advantage that you become preeminent.
Look at Amazon for example in books.
That could have been Borders or Barnes & Noble but it wasn't because they were busy thinking like a traditional book store with tunnel vision but along comes an upstart and changes the industry for ever.
The idea of using funnel vision and seeing how other businesses do things and learning from it is a key part of optimisation.
If you would like more referrals (and who wouldn't since these are usually the best type of lead) then start looking at how other people encourage you to refer them. Borrow and adapt ideas that suit you.
Have You Changed From Tunnel Vision To Funnel Vision?
Do you have a story to share about how you picked up a technique someone used with you as a buyer and then used it in your own marketing?
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- lucy funnell lucy funnell Jan 14, 2009 @ 8:42 am
- do i have funnel vision because my last name funnell?
Learn More About Funnel Vision
Both the book and the audio program are excellent and highly recommended to any small business owner or manager.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Amazon Price: $11.53 (as of 01/06/2010) 
The MasterMind Marketing System
Amazon Price: (as of 01/06/2010)
Jay Abraham Sticking Point Solution - Great Deal
Legendary marketing genius Jay Abraham is releasing his new book "The Sticking Point Solution" on June 2nd 2009 and if you pre-order there is a very special deal.
It is subtitled "9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times"
Pre-order and more details on the Sticking Point Solution offer.
It is subtitled "9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times"
Pre-order and more details on the Sticking Point Solution offer.
Introducing The League Of Extraordinary Minds
Jay Abraham and his partner Rich Schefren have created the League of Extraordinary Minds by pulling together many of the best business experts they know to share free content for six weeks starting late October 2009.
Links to More Business Advice & Ideas
This page is one of a series that is designed to help you to improve your business.
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