Fusion Marketing (or, "how to get other people to market your business with you")
Fusion Marketing is a way of thinking about your marketing and your business. It's something we use all the time both for our own business and for our clients. Here's our definition (please post a blurb if you've got a better one!)
The Fusion Marketing Principle
Every business, individual or organisation has both resources and needs/wants. By combining your marketing resources with others, everyone can more easily achieve their needs.
You can fuse with other businesses, your customers, the man on the street, the media, even your competitors.
Squidoo is a great Fusion example:
1. It fuses the talents of thousands of lensmasters to create an interesting site
2. It shares out the wealth (resource) to encourage people to promote it to their networks (resource)
3. It works with good causes and fuses their reputations with it's own and does a huge amount of good at the same time
This lens is about showing how fusion can work for businesses of all sizes and pointing to some great examples.
Get more fusion ideas and examples at these sites
- Really Practical Marketing
- My business site. We do a bit of fusion ourselves you know.
- Referrals Mean Business
- Referral programs are a great example of creating fusion with your customers, business contacts and supporters.
This blog post talks about the difference between PASSIVE and ACTIVE referrals. - Buzzoodle
- Learn how to create "internal fusion" - get your whole organisation using their own resources (networks, the people they meet, their 'face time' with customers) to create a buzz about your business.
- Fusion Diapers
- See a great example of Fusion in practice as Pampers partner up with UNICEF in Ireland.
- Jay Levinson on Fusion
- A great introductory article about Fusion marketing by the 'father' of guerrilla marketing Jay Conrad Levinson
- Wine Fusion
- A blog article about Forbes Wine Club and WineExpress
- 7 steps to a great referral program
- Referral programs are a fundamental part of any fusion campaign. This blog article and extract from a piece by John Jantsch show you how to create one in 7 steps.
- What is guerrilla marketing?
- A simple intro article to guerrilla marketing from Entrepreneur.com
- Entrepreneur Article on Fusion
- More from Entrepreneur this time all about Fusion
- XBox Fusion
- Dosh Dosh article about how XBox is working with charitable foundation to distribute xbox kiosks into childrens hospital wards
The Really Practical Marketing Blog
Practical marketing ideas for small businesses
Fetching RSS feed... please stand byThese books are great reading for Fusion and funky marketing
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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Amazon Price: $19.00 (as of 07/05/2009) 
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The Guerrilla Marketing Handbook
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Amazon Price: $13.57 (as of 07/05/2009)
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Free Prize Inside: The Next Big Marketing Idea
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
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Amazon Price: $29.95 (as of 07/05/2009)
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The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
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Amazon Price: (as of 07/05/2009)
New Guestbook
Love your fusion resources and your book suggestions. My lens is 'small business, big profits' - I'd love for you to stop by and if you do - please be sure and say hello!
Posted November 19, 2007
Hi marknagurski, Great lens. I really enjoyed articles . Taking inspiration , I have also created my lens, it got some great resources on affiliate marketing. It got some great articles, give you insight knowledge about this industry. To view the lens , click here
Posted August 02, 2007
NicoleBandes wrote...
Just wanted to let you know you have been added to my Lens as a marketing resource. Check it out at Relationship Marketing Lens.
Posted April 24, 2007
financegirls wrote...
fusion marketing sounds like a great marketing strategy,thanks for sharing this=)
Posted April 10, 2007
