Book: "Waiting For Your Cat to Bark"
Guilty Parties: Brothers Bryan & Jeffrey Eisenberg

Damage: -3

Just how bad is it?: Amazon already has 84 used copies starting at $3.44

Judging A Book By It's Cover: Boring colors. Bad typography choices. Worst violation - If you are going to put a cat on your cover, at least use a cute cat.

Title: One of those "let's try to get them to think out of the box" titles that fails to make it's point clear enough at the onset. It needs a sub-title to clear up the meaning. Folks, if a book title won't make sense without the sub-title...guess what...it's a crappy title. Duh!!!

Content: Remember the Double Mint Twins? You got "two, two, two mints in one". Well, the Brothers Eisenberg got it backwards. They made one, one, one book into two. Unfortunately, there isn't enough new, original material for even one book.

This book, like it's predecessor "Call to Action" is mostly rehashed material from the Brothers Eisenberg's ghostwritten ClickZ columns and company website articles.

So, if you want to know how they made a Diamond Website work in 2001, you'll find it in the ClickZ archive. You don't need to read about it again, in 2007, in "Waiting for Your Cat to Bark".

If you want to read a good book by the Brothers Eisenberg, try "Persuasive Online Copywriting" (gee...wonder what that book is about?). It's short, but it's a gem. It's a ray of hope that they may come back from the Dark Side of the Force.