I can tell you the #1 mistake people make when trying to get more traffic to their websites is jumping from technique to technique, not following through with anything, and being lured by the promises that this next technique is truly "the one."
I'm going to tell you right here, right now - there
is no such thing as "the one." There is no traffic generation
technique that is SO good, all others should be dropped.
Truth is, you need to take several techniques, mash them up
together, and implement them all consistently.
An example - you use MySpace to generate traffic to your
webpage. If you have audio available for people to listen
to, wouldn't it also make sense to submit your audio to
podcast directories? It's just one more way to leverage the
content you already have, to make it available to internet
users in as many ways as possible.
The goal here is to put your website, your links, your
content, in as many relevant places as possible - thus
increasing your chances of people stumbling over it and
visiting your site. Simple as that.
Another recently touted traffic-generation website -
YouTube. Think about the power of combining your already
existing MySpace marketing campaigns with a YouTube
campaign, as well as submitting your content (video and
audo) through the podcast directories AND other video
websites. You've just taken what was a one-shot-deal and
turned it into 4 streams of traffic from all over the net
pouring into your site.
It's the smart way of leveraging your time and your content
as powerfully as possible.
Getting people from all over the internet - all over the
world - funneling into your website from the little "trail"
you've left everywhere - MySpace, YouTube, etc.
And YouTube/making video isn't so hard. You've heard about
the Ok Go guys, right? An at-home, no-budget video they put
up on YouTube of their song catapulted their band's exposure
and they're now one of the internet's darlings.
Making compelling video and getting it on YouTube isn't as
hard as you might think. Neither is using YouTube to
generate massive amounts of traffic to your website - if you
know the key elements of success.
Get ready to ramp up your online marketing by adding YouTube
into your portfolio.
While YouTube traffic isn't as hard as one might think,
there is more to it then simply uploading a video and
waiting for the masses to come.
I know sometimes as life races past you, it can be hard to
take a moment and see what really needs doing, what actions
will really propel you to your goals, versus the "noise"
that's always clanging around us.
Take a moment to consider what you really want from your
online marketing efforts. Why are you doing the things
you've done so far? What other actions will bring you the
most traffic in the shortest time?
Then head over to YouTubeTraffic to add
another "weapon" to your traffic arsenal.
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