Generating Free Targeted Web Traffic

When you build a website or a blog, the first step to generating free targeted traffic is to build many spider and reader friendly pages. You must provide value to the reader, and it must be recognizable as valuable to the search engines.

It used to be that this was enough. The search engines would find your site, rank it highly and send you visitors. Now, you must do more than provide content on your site. You must provide content to the broader web-world as well.

As an example, let's think of an offline analogy--the kayak store. There may have been a day when just having an ad in the yellow pages was enough. People would look up "kayak" in the yellow pages and get to the store. Once they arrived, they found out what a reliable store owner you are and would by from you.

Now people don't use the yellow pages. If you want to advertise offline, you may have to get a booth at the summer festival and display your kayaks. Maybe you would provide a summer kayaking camp for kids. You must have proven value for the greater community to really build your reputation and customers.

The same is true online. To build traffic to your site, and even better, targeted traffic to your site, article writing, YouTube and other content sharing gives your site an extra boost. It helps draw your readers from others sources than just the Yahoo, MSN or Google search pages. It establishes you as an expert in your field. And it creates a web of links which connect you to ever widening circle of readers on the internet.

Content Sharing sites are any site where your content (articles, videos, or sometimes specialized types of webpages) are available to the public to link to and share. Ezines, Hub Pages, Squidoo and Youtube are all examples of content sharing sites.

To build your business on a budget, get your content all over the web.

One of the many advantages of content sharing sites is that they build the links back to your site.

For example, if you write an article for EzineArticles.com and link back to your blog about kayaks, you will get a link to your site from EzineArticles.com. Since EzineArticles.com screens its articles to make sure the content is valuable, a link from there is regarded highly by the search engines. This builds your sites credibility and will help it to rank higher. The higher you rank, the better your pages come up in searches and the more traffic you receive.

The short, simple formula is: More links = More traffic

By sharing content with the larger web community, your name will appear in many locations. This builds your credibility as an expert in your field. If you have a Youtube on kayaking, and you have several Hub pages on Kayaking, readers will take notice of you. It proves that you have spent time in your field and that you know what your are talking about.

As you become an expert, you will begin to attract the people who really want what you have. If people are serious about finding the best kayak, they will go to the expert. A video about Seven Tips for Kayaking Safely in Rapids will lead them right to you.

When you rely solely on organic search engine traffic for your free web traffic, you are "fishing" in one pool--the people who use search engines to get their information.

But the internet has many pools.

When you have content in multiple sites, you make yourself "findable" in many locations. If your reader is surfing YouTube, they can find you. Maybe they need an article and find you at Ezines.com. Some people love Squidoo and search there for their information.

By spreading your content to multiple locations, there are multiple paths to your website.

The trick to targeted web traffic is being found by people who are looking for you.

Attraction Marketing

In other words, you want to attract the clients who are looking for your product. The kayak store doesn't need people who want to learn to dance. People who love to cook should go somewhere else. But if a person wants to go camping in the Boundary Waters of Minnesota and needs a kayak that they can portage from lake to lake, the kayak store is the place to go.

If you build carefully crafted content--articles and videos which are interesting to your readers and understandable to the search engine spiders, the readers who are searching for your information will find you. You will attract just the person you are looking for.

And by providing valuable content, you make yourself very attractive to them. The expert explaining the white-water kayaking tips will attract people who want an adventurous kayaking experience. The beauty of the online world is that it's hard to "stumble upon" a website that you aren't looking for. So use your content to attract the people who are looking for you.