The first section of the book basically outlines the method of the secret while the rest of the book builds on it on how to expand it further and different components of each step.
In section 1 of
Get Google Ads Free, he initially talks about a bidding strategy that is probably known to some marketers already. That strategy involves setting up high bid prices when starting a new pay-per-click advertising campaign.
Why In The World Would You Want To Bid High?For those that are unfamiliar with this strategy, the reason is to achieve higher
Click-Through Rates. Google's quality score algorithm emphasizes a good CTR, so setting high bid prices will give you top position with a good click to impressions ratio.
Over the next couple days, you would then adjust the bid prices down until you start seeing the ads fall in position. By playing around with the bid prices, you will determine the optimal position for a good quality score.
You then start removing the non-performing keywords to create a highly targeted keyword list. This keyword list will serve as the basis of getting PPC advertising for free.
So, What's The Secret Formula?Now as much as I want to reveal the
secret to you (which might encourage a lawsuit), I can tell you that the method is not as complicated as you might think. There is a specific step-by-step formula that you follow to get your advertising paid for free.
One thing that I'll reveal though is that while you are not exactly
given ads to you by Google for free, you are getting advertising automatically being paid for. It may sound illegal, but when you read about the concept, it's practically genius!
The secret is basically an adaptation of old marketing tactics implemented for online marketing. The method is similar to what has been done in offline marketing for the last couple 100 years!
When you read the secret of
Get Google Ads Free, you will see that the methods are not published by any other Internet Marketing books that you've probably read. This technique really has a unique twist on pay-per-click advertising.
Dr. Jon Cohen has been using this method to generate $87 million in free advertising over the last 16 years. When you start taking action on his secret, you could potentially generate thousands to millions in free advertising.
Click here to learn more about the
secret to
Get Google Ads Free...