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Get the Edge on Facebook - Use the Facebook Algorithm to Grow your Facebook Fanbase Virally

DigitalBinx by DigitalBinx

Get the Edge on Facebook - Use Facebook Edgerank to Grow your Fanbase Virally

EdgeRank is the algorithm Facebook uses to determine what appears in their users' news feeds. It makes a judgment as to which connections are the most important to you and therefore what content appears most frequently and higher in your news feed. For anyone seeking to market a product or service on Facebook it's essential you understand how this algorithm works

EdgeRank

Facebook Marketing, Social Media Marketing, Social Media, Facebook Edgerank3 things you need to know about EdgeRank

95% of users use 'top news feed' so if you can crack EdgeRank you win, if you can't, you lose.
Every interaction on Facebook is known as an 'Edge' (a 'like' is an 'Edge', a comment is an 'Edge') so the news feed isn't a news feed it's a depiction of the most important 'Edges' which are determined by the EdgeRank algorithm.
EdgeRank is based on three elements affinity, edge weight and recency

Affinity

The affinity (relationship) between the 'edge' creator and the owner of the News feed. Affinity is one directional. You may notice after stalking your ex that they suddenly start appearing in your top news feed. This is because you have increased you affinity with that user but this doesn't mean that your stories will start appearing on their news feed (unless they have been doing the same of course!)

Weight

How much edge weight the post has. Facebook rewards engagement - Edges that carry the most weight are photos, videos and links. The weight of each of these will depend on the users habits - some like browsing photos some prefer links.

Recency

This element is simple - The older the post is the lower the EdgeRank score.

So, what can you do to increase your EdgeRank?

Plan to increase affinity with as many of your fans as possible - ask engaging questions, ask for contributions, run polls. The higher the affinity you have with your fans the more likely your post will appear in their top news feed. When they comment on your post this gives it even more edge and the whole object will appear in their friends top news feed provided they have a good affinity.

Photos, videos and links have a higher weight so ensure that you are using a combination of these within your communication plan.

Explore when you get most interactions on your posts and schedule your updates around these times. This will give your posts more recency and in turn there will be more interaction delivering a higher EdgeRank to your posts

So just because someone 'likes' a page it doesn't mean that you have more reach. What's important is that you are engaging your audience so you have a higher EdgeRank so your updates appear in your fans top news feeds.

To learn more about how you can get the edge on Facebook visit our website at http://www.digitalbinx.com

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Facebook Edgerank Explained

Grow your Facebook fans virally - this video explains how you can use the Facebook algoritm to your advantage
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This UpMarket page written by

DigitalBinx

With a seasoned background in Marketing and New Media Gemma has worked for top publishing houses Trinity Mirror and Hachette Filipacchi (now Hurst Mag... more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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