Get Those Customers And Keep Them

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It Doesn't Take Much To Make Them Happy

The HVAC business is a cut-throat competition these days. But then agian, which business isn't? What every business needs to stand out is better customer service and satisfied customers . Set your business apart from the crowd. If you give people what they want, the way they want it and follow through with a fast finish when it comes time to pay up, you are much more likely to turn them into satisfied customers and keep them coming back for more.

What Do Consumers Want From Their Service Providers? 

Responsiveness - Listen to what the customer is saying and respond to your customer's wishes.

Assurance - Let the customer know that you will solve their problems.

Knowledge - Provide the customer with accurate, concise answers to any questions they might have.

Tangibles - Provide positive clues about the quality of service the customer might receive through your trucks, appearance, and literature.

Empathy - Understand and acknowledge the customer's concern and feelings.

Reliability - Do what you say you are going to do!

Low Cost Ways To Get Customers 

Accept Trade-Ins

Advertise In Newsletters (Church/Political/HOA)

Door Hangers

Business Cards - Give Them To Everyone/Leave On Retail Counters

Use Yard Signs

Sponsor 5k Races

Flyers With Coupons For First Time Customers (Hand Them Out Or Place On
Cars In Parking Lots)

 

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Trucks:

Your mobile billboard will be one of the most effective means of promoting your name within the community.

Free Marketing Ideas 

Adopt A Highway

Enter Any And Every Contest

Speak At Civic Clubs/HOA Meetings

Teach Home Improvement Seminars

Attach A Business Card To Every Bill

If You Are Drug Free, Promote It

Knock On Doors

Join A Leads Club

 

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Networking:

One of the oldest and least utilized marketing methods is basic networking. Get involved with one or more service and/or civic club. Join a leaders group.

Simple Promotional Ideas 

Offer A Discount For First Time Customers

Make the Nth Call FREE

Run A Contest (Oldest Appliance, Coloring Contest For Kids, etc.)

Bundle Products Together (Water Heater w/Furnace, etc.)

Mail Coupons That Include An Additional FREE Service (Free Duct Inspection With A Tune-Up)

Websites:

Company Web sites are as essential to business today as business cards are. Make sure your Web site screams your services to area comsumers searching the internet.

Boost Those Ordinary Service Calls 

Always Ask, "What Else Can I Do For You Today?"

Offer A Service Agreement At Every Call

Provide A DVD On Energy Saving Tips And Indoor Air Quality For Your Customer To View While You Are Performing Diagnostics

Use Your Invoices As Marketing Tools - List Additional Services And Specials On Them

Offer Incentives - Refer A Friend/Family Member/Neighbor And Recieve 15% Off Your Next Service Call

Distinctive Ways To Get Additional Customers 

Create An Audio/Video Brochure

Give Free Perks (Thermos/Chair/Gift Card) To Service Agreement Customers

Host A Home Improvement Show On Your Local Radio Station

Print Your Logo On Disposable Cups To Give To Charity/Church Events

Work Out An Arrangement With Your Local Dry Cleaners And Have Them Attach Your Door Hangers As Tags On Outgoing Garments

Donate Company T-Shirts To Local Schools/Youth Centers

Social Media:

The latest form of online marketing is social media. Become familiar with Facebook, LinkedIn, Twitter and blogs.

Use Environmental Concern To Your Advantage 

Promote Green Solutions In Your Newsletter And On Your Website

Analyze The Carbon Savings From An Air Conditioner Replacement

Send Emails With Energy Efficient Tips

Directory Listings:

The major search engines all offer free listings for companies. This helps consumers locate nearby companies.

Make It Easy For The Customer To Do Business With You 

Always Call Customers Back Promplty

Always Have A Person Answer The Phone - No One Wants To Talk To A Machine

Accept IM/TDD From Hearing Impaired Customers

Allow Customers To Schedule Appointments Via Fax Or Online

Always Keep Your Customer Well Informed While They Are Waiting For Service

Ensure Your Website Contains Enough Information About Your Company And Its Policies

Offer Financing/Accept Different Forms Of Payment (Check,Credit Card, etc.)

Be Memorable And Keep Your Customers Loyal 

Mail Thank You Notes To Customers Following Service Calls

Send Personalized Holiday Cards

Send Out Quarterly Newsletters

Give Away Company Novelties (Notepads/Magnets/Pens/Keychains)

Carry Dog Treats For Customers That Have Pets

Carry Coloring Books/Bubbles For Customers With Younger Children

Before The Warranty Expires, Call The Customer To Remind Them To Schedule Warranty Repairs Now

 

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Newsletter Tips 

Don't Write About Your Company

Continue The Lead Story On The Inside Page

Include A Game Or A Recipe (something fun or interesting)

Offer Household/Safety/Energy Saving Tips

Run Promotional Offers

Include News That Is Relevant To Homeowners

 

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Handle Those Complaints (Quickly and Kindly) 

Don't Be So Right That You Are Wrong.

Listen Carefully. Don't Make The Customer Repeat Herself/Himself Constantly.

Reiterate The Priorities That You Believe You Heard From The Customers Point Of View. This Will Assure That You Are Focused On The Appropriate Issues .

Be Patient. Wait For Their Waves Of Emotion To Subside And Then Use That Opportunity To Interject With Reassuring Comments.

Always Be Pleasant. Don't Punish The Rest Of Your Customers Because Of That One Difficult Customer.

Own The Problem. It Doesn't Matter Who Created The Problem Before The Customer Got To You. Inform The Customer That You Will Apply Your Personal Effort To Achieve The Desired Results.

Service Agreement Tips 

Offer A 10 Year Agreement

Provide Discounts For Service Agreement Customers

Provide Priority Service/Emergency Service For Service Agreement Customers

Mail Annual Maintenance/Tune-Up Reminder Post Cards

Promote Service Agreements To Existing Customers

Waive Overtime Charges For Service Agreement Customers

 

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The Perfect Calls 

Approximately 60% of communication is non-verbal. This is a handicap when communicating by telephone. The handicap is the lack of body language. This means that when communicating by phone, everything else you do must be perfect:

Pitch- When excited, the pitch of your voice is raised. When angry, the pitch is lower. Keeping your pitch in a middle range is more pleasant and shows calmness.

Inflection - When you place emphases on certain words, you are using vocal inflection.

Courtesy - Courtesy is especially important when communicating by voice only.

Tone - The tone of your voice can communicate friendliness, sincerity, concern and so on.

Understandability - When speaking with customers, make sure they can understand what you are saying. While on the phone, do not eat or chew gum.

Rate - Do not speak too fast or too slow. Maintain a pleasant conversational pace.

Enunciation - Speak clearly because many words and phrases can sound similar.

Smile - Believe it or not, you can tell when someone is smiling on the other end of the phone. You can hear it. It seeps into your voice and affects your tone.

Other Lenses To Check Out... 

Customer Service on YouTube 

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Customer Service Training Vide...

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BAD Customer Service

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You Get What You Pay For! 

A bed is a bed. A steak is a steak. Right?

No! All hotel rooms are not the same. All steak houses are not the same. Neither are all heating and air conditioning companies.
AirNow
There are lots of cheap heating and air conditioning companies in New York that provide cheap quality and cheap service. AirNow is not one of them! While we may not be the most expensive, we certainly aren't the cheapest and make no apologies for our price. If you want cheap work, call someone else. If you want superior service and topp quality workmanship, call us!

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by ChloeComfort

Hello! I'm Chloe! I don't know how those alley cats do it, but I simply must have a comfy place to sleep.

I come from a long line of Comfy Cats... (more)

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