It Doesn't Take Much To Make Them Happy
What Do Consumers Want From Their Service Providers?
Responsiveness - Listen to what the customer is saying and respond to your customer's wishes.Assurance - Let the customer know that you will solve their problems.
Knowledge - Provide the customer with accurate, concise answers to any questions they might have.
Tangibles - Provide positive clues about the quality of service the customer might receive through your trucks, appearance, and literature.
Empathy - Understand and acknowledge the customer's concern and feelings.
Reliability - Do what you say you are going to do!
Low Cost Ways To Get Customers
Accept Trade-InsAdvertise In Newsletters (Church/Political/HOA)
Door Hangers
Business Cards - Give Them To Everyone/Leave On Retail Counters
Use Yard Signs
Sponsor 5k Races
Flyers With Coupons For First Time Customers (Hand Them Out Or Place On
Cars In Parking Lots)
Trucks:
Your mobile billboard will be one of the most effective means of promoting your name within the community.
Free Marketing Ideas
Adopt A HighwayEnter Any And Every Contest
Speak At Civic Clubs/HOA Meetings
Teach Home Improvement Seminars
Attach A Business Card To Every Bill
If You Are Drug Free, Promote It
Knock On Doors
Join A Leads Club
Networking:
One of the oldest and least utilized marketing methods is basic networking. Get involved with one or more service and/or civic club. Join a leaders group.
Simple Promotional Ideas
Offer A Discount For First Time CustomersMake the Nth Call FREE
Run A Contest (Oldest Appliance, Coloring Contest For Kids, etc.)
Bundle Products Together (Water Heater w/Furnace, etc.)
Mail Coupons That Include An Additional FREE Service (Free Duct Inspection With A Tune-Up)
Websites:
Company Web sites are as essential to business today as business cards are. Make sure your Web site screams your services to area comsumers searching the internet.
Boost Those Ordinary Service Calls
Always Ask, "What Else Can I Do For You Today?"Offer A Service Agreement At Every Call
Provide A DVD On Energy Saving Tips And Indoor Air Quality For Your Customer To View While You Are Performing Diagnostics
Use Your Invoices As Marketing Tools - List Additional Services And Specials On Them
Offer Incentives - Refer A Friend/Family Member/Neighbor And Recieve 15% Off Your Next Service Call
Distinctive Ways To Get Additional Customers
Give Free Perks (Thermos/Chair/Gift Card) To Service Agreement Customers
Host A Home Improvement Show On Your Local Radio Station
Print Your Logo On Disposable Cups To Give To Charity/Church Events
Work Out An Arrangement With Your Local Dry Cleaners And Have Them Attach Your Door Hangers As Tags On Outgoing Garments
Donate Company T-Shirts To Local Schools/Youth Centers
Social Media:
The latest form of online marketing is social media. Become familiar with Facebook, LinkedIn, Twitter and blogs.
Use Environmental Concern To Your Advantage
Promote Green Solutions In Your Newsletter And On Your WebsiteAnalyze The Carbon Savings From An Air Conditioner Replacement
Send Emails With Energy Efficient Tips
Directory Listings:
The major search engines all offer free listings for companies. This helps consumers locate nearby companies.
Make It Easy For The Customer To Do Business With You
Always Have A Person Answer The Phone - No One Wants To Talk To A Machine
Accept IM/TDD From Hearing Impaired Customers
Allow Customers To Schedule Appointments Via Fax Or Online
Always Keep Your Customer Well Informed While They Are Waiting For Service
Ensure Your Website Contains Enough Information About Your Company And Its Policies
Offer Financing/Accept Different Forms Of Payment (Check,Credit Card, etc.)
Be Memorable And Keep Your Customers Loyal
Send Personalized Holiday Cards
Send Out Quarterly Newsletters
Give Away Company Novelties (Notepads/Magnets/Pens/Keychains)
Carry Dog Treats For Customers That Have Pets
Carry Coloring Books/Bubbles For Customers With Younger Children
Before The Warranty Expires, Call The Customer To Remind Them To Schedule Warranty Repairs Now
Newsletter Tips
Don't Write About Your CompanyContinue The Lead Story On The Inside Page
Include A Game Or A Recipe (something fun or interesting)
Offer Household/Safety/Energy Saving Tips
Run Promotional Offers
Include News That Is Relevant To Homeowners
Handle Those Complaints (Quickly and Kindly)
Don't Be So Right That You Are Wrong.Listen Carefully. Don't Make The Customer Repeat Herself/Himself Constantly.
Reiterate The Priorities That You Believe You Heard From The Customers Point Of View. This Will Assure That You Are Focused On The Appropriate Issues .
Be Patient. Wait For Their Waves Of Emotion To Subside And Then Use That Opportunity To Interject With Reassuring Comments.
Always Be Pleasant. Don't Punish The Rest Of Your Customers Because Of That One Difficult Customer.
Own The Problem. It Doesn't Matter Who Created The Problem Before The Customer Got To You. Inform The Customer That You Will Apply Your Personal Effort To Achieve The Desired Results.
Service Agreement Tips
Offer A 10 Year AgreementProvide Discounts For Service Agreement Customers
Provide Priority Service/Emergency Service For Service Agreement Customers
Mail Annual Maintenance/Tune-Up Reminder Post Cards
Promote Service Agreements To Existing Customers
Waive Overtime Charges For Service Agreement Customers
The Perfect Calls
Pitch- When excited, the pitch of your voice is raised. When angry, the pitch is lower. Keeping your pitch in a middle range is more pleasant and shows calmness.
Inflection - When you place emphases on certain words, you are using vocal inflection.
Courtesy - Courtesy is especially important when communicating by voice only.
Tone - The tone of your voice can communicate friendliness, sincerity, concern and so on.
Understandability - When speaking with customers, make sure they can understand what you are saying. While on the phone, do not eat or chew gum.
Rate - Do not speak too fast or too slow. Maintain a pleasant conversational pace.
Enunciation - Speak clearly because many words and phrases can sound similar.
Smile - Believe it or not, you can tell when someone is smiling on the other end of the phone. You can hear it. It seeps into your voice and affects your tone.
Other Lenses To Check Out...
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Improve Your Mobile Marketing
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There are many contractors out there that do not take full advantage of the chance they have for mobile marketing. Not only is it marketing that moves, it's marketing that's on the move. Here are some tips to help improve your mobile marketing:
Customer Service Blog Posts from Google
You Get What You Pay For!
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- AirNow
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by ChloeComfort
I come from a long line of Comfy Cats... (more)












