Getting links to your site
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Link Building - How it's done!
Contents at a Glance
How to get links:
Build Great Content
Directory Listings
Reciprocal Links
Deep Links
PR is not what it used to be but many new webmasters - and some experienced - still place a value on a pages PR. You will need this PR when asking for reciprocal links in at least 50% of the people you deal with. As much as you tell them it is not as important as it used to be, some people only want to do link trades with sites that have a PR value above 3.
Build Great Content:
Building great content is the key to online success. In addition to helping improve your rankings via "onpage" techniques, it increases your 1 way backlinks.When you have great content your users will link to it. Even better ask them to link to it. These will be some of the most valuable links you will ever receive as they occur "naturally" and are 1 way links - the best kind!
Build your site for your visitors and not for the search engines. If search engines determine that your web site is popular, then they will list it as relevant to a search, the more popular - the more relevant. The more relevant, the higher you will be listed in search results.
Anchor text is Very Important!
Anchor text is the text used to link to your site. This is also the keyword/s or phrases you want to be found under in the search engines. If you have a site about PC Care and that is your target phrase in 60% of your link requests you would want the terms "PC Care" used when linking to your site. Mix up your anchor text! Remember that the key to building a good link campaign or network of links is to make them seem organic.
I cannot stress this enough - organic, Organic, ORGANIC! This means you need to make your links look to have appeared naturally. You do not want to add links too fast or to say the same thing as that looks unnatural. Search Engines don't want to be fooled. They want to rank sites that seem as if users found them to be popular and then linked to them.
Quality vs Quantity Links:
Quality links are the most important. You want as many relevant links as possible. Relevant links are much better than non-relevant links. If you have a site about SEO then you should have links from other SEO related sites. It makes less sense to receive a link from a site about cooking than it would be to receive a link from a fellow SEO site. Relevant links are given more weight. So yes, the cooking link to your SEO site will still count, let's say for arguments sake 2 out of 10.
Your relevant SEO link however will score 10/10. So it will take 5 non-relevant links to equal 1 relevant link. This is not a ratio set in stone but one that has worked very well for me. In the best case scenario you would receive a link from your competitors ranking at the top of the search engines. These links are seen as "Authority Links" and count more.
If you had a site on books and received a link from Amazon.com don't you think that would be better than receiving a link from Bob's Book Store? Of course it is better. Remember, get links from authority sites. This may be difficult initially but once you have established your site by obtaining directory listings and a few reciprocal links it only gets easier. As with any business, it is harder to get it off the ground initially than to maintain it.
Link Buying = Bad
One of the worst things you can do in my own opinion is advertise to sell or buy links for PR. I have seen site's that charge as much as $250 a month for a link.The only thing I have to say is "Good Luck", I mean come on, that's cheating PR, and Google is not one to try and cheat. They know who's doing this, they see it every day, and I'm sure it was one of their first con's before even releasing "Page Rank".
So think twice about what you advertise on the internet, because it will bite you in the long run. Sure you have the right to do what you want within limits on your site, but why do something "BAD".
Do something good and donate that money instead of buying "PR", or hold a fund raiser for a link from your site instead of selling them, because I'd bet a link on a PR 7 site congratulating your company or web site for helping a good cause is much better then flushing $250 a month down the toilet along with your site.
Directory Listings:
Here are 3 rules to remember when submitting to directories, read the submission rules, take time to write a good description, and add it to the proper category.
Here are a few directories that I recommend that you add your sites to: (because they are mine)
SEO Directory - SEO Pro of Sacramento
The SEO Directory is a human edited, spam free directory of quality sites. We provide services that include SEO, SEM, web design, business marketing, and more.
Lowsterslinks - Link Directory
Lowsterslinks Link Directory is a quality human edited directory offering free, featured, and deep link submissions. Submit your Squidoo lenses to this directory.
Deep Links:
It is unnatural for all your backlinks to point to your home page. Do you honestly believe that if 100 people linked to your site that they would ALL point to your home page? I am sure that most will link to your home page but many would link to internal pages. Maybe they linked your Yellow Ferrari page and chose to link to that directly, or your gallery pages - you get the idea. I like to have 70% of my links pointing to my home page and 30% pointing to internal pages. This is known as deep links. So when requesting links be sure to throw in some deep links. This again makes your entire backlink network seem more natural and will help your rankings in the search engines. SEO Stuff
SEO Feedback
windsor exports wrote
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Posted December 05, 2008
windsor exports wrote
Hex Bolt, Hub Bolt, Hexagonal Bolts, Hex Bolt Supplier, Hex Bolt, Manufacture, hex, bolt, Windsor Hex Bolt, Hex Bolt, Hexagonal Head Bolts, India, Hex Bolts, Manufacture, Hax Bolt, Supplier, Hex Bolt, Exporter, Hexagonal Flange Bolt, Crown Screw, fasteners, Hex Head Bolts, S.S. Hex Bolt, screws, Crown Screw and Bolt, Heavy Hex Bolts, S.S Hex Screws & Bolts, Hex Head Bolts & Screws, Crown, nuts and bolts, crown bolt. bolt bus, banjo bolts, crown bolt, nylock nut, check nut
hexboltindia@gmail.com
Posted December 05, 2008
norbridgeantiques wrote
I still do not know how to link even though I have read countless lenses telling me how important it is.
Posted October 12, 2008
sukkran wrote
realy good information for me. it is a text book and revisit often to learn more. thank you.
mohideen
Posted October 01, 2008
dips wrote
thank for giving knowledge for SEO . but i want to know about 3- way link and what's its benefit. and also tell me something about keyword stuffing
Posted September 30, 2008
martha3 wrote
Thnks!I could not have better...good job!
Posted September 30, 2008
Topmarketerdj wrote
Great lens, Thank you for the insight!...
Here is another great site
lifetime-website-traffic.webs.com/
Posted September 30, 2008
blue22d wrote
Thanks for this lens. I have lensrolled for reference. Five stars to you. Stop by and visits my lenses.
Posted September 21, 2008
SEOJEFF wrote
Great info!! Could not have said it better myself - Good Job!
Posted September 20, 2008
ElizabethJeanAllen wrote
Links are important, not only for lenses but for blogs and home pages. Linking relevant lenses together helps as well.
Great lens.
Lizzy
Posted September 20, 2008
