The Ultimate Guide to GHD

The new-generation ghd IV Styler was designed to be a truly versatile styling tool. You can now curl hair as easily as you can straighten it, allowing you to create the perfect look for every occasion.

The ghd Iv Styler has a host of new features, not to mention a sleek new look, that have helped make it the number one choice of hair styler in the UK.

Rounder Barrel
You can create curls, waves and flicks with ease, or of course keep it perfectly straight. No other hair straightener on the market gives you such versatility.

Universal Voltage Control
No more worrying about travel adaptors! Now you can make plans to travel the world, safe in the knowledge that your ghds can come to!

Digital Temperature Control
Heats up your ghd IV styler in seconds and maintains them at the optimum styling temperature throughout. Perfect for girls on the go!

Audible Beep
Lets you know when your ghds have reached the optimum styling temperature.

Sleep Mode
The new ghd IV styler turns itself off automatically after 30 minutes. A fantastic safety feature that gives you peace of mind.

Advanced Ceramic Heaters
For a smooth, static-free styling experience.

Salon-Length Cable
Longer and more durable than the previous model, the improved design reduces damage to the cable as you style.

Step-by-Step DVD
Every new ghd IV Styler comes with a free step-by-step DVD packed full of styling tips.

The GHD IV Styler is avaiable in 3 plate sizes, each one suitable for different hair lengths and types.

When choosing which ghds to buy, the most important thing to consider is the thickness of the hair. The ghd IV styler (with approx 1 inch plates) is the most popular size and will straighten most hair types - even long hair if it is not too thick. The ghd IV styler is the size you are most likely to see your stylist using in the salon as it is incredible versatile.

You only need to opt for the ghd IV salon styler if your hair is really very thick or culrly. The only difference between the ghd IV styler and the ghd IV salon styler is the width of the ceramic plates. Wider plates allow you to straighten larger sections of hair, therefore getting the job done quicker on thicker hair.

The ghd IV mini styler is really only suitable for very short styles and for men's hair. Boyfriends & husbands take note - if your girlfriend/wife has asked for a pair of 'slim' ghds, she most likely wants the ghd IV styler, not the ghd IV mini styler! However boys, if you're looking to buy for yourselves then the ghd IV mini styler is the one for you!

1. GHD IV Mini Styler (RRP £109)
Width of Plates: 0.4 inches / 1 cm
Hair Type: Men's hair or for women with shorter,
more textured styles. The smaller plates allow
you to create flicks and movement.

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2. GHD IV Styler (RRP £119)
Width of Plates: 1 inch / 2.5 cm
Hair Type: Medium-length. This is ghd's most
popular model. Perfect for curling or straightening.

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3. GHD IV Salon Styler (RRP £119)
Width of plates: 1.6 inches / 4 cm
Hair Type: Long / Thick / Curly or Unruly.
The wider plates allow you to straighten larger sections
of hair reducing straightening time.

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Unfortunately, due to the immense popularity of ghd IV stylers, fake ghds are a huge problem, especially online.

Fortunately however, there are a number of precautions that you can take to avoid being scammed:

1. Only buy your ghds from an authorised UK ghd stockist. All authorised ghd stockists are supplied directly from ghd themselves. This is the only way to guarantee that you don't receive a fake product. Genuine ghds are also guaranteed for 2 years from the date of purchase.

2. Be very wary about excessively cheap prices. If it's a lot less than £90 and advertised as 'new' then it is almost certainly a fake. The wholesale price of ghds is very high, therefore authorised retailers cannot afford to sell genuine products that cheaply.

3. Be very careful if shopping for new ghds on eBay. Fake ghds are a huge problem on eBay. If you are planning on buying a ghd IV styler on eBay then follow this advice:

- What country is the seller registered in? Only buy from UK registered sellers. All 'ghd' products shipped from China are fakes.

- Check the seller's feedback thoroughly. If they are a recently registered seller with low feedback then they should be avoided. There are a few reputable ghd sellers on eBay, and they all have over 10,000 feedback specifically for selling ghd products.

- Pay with Paypal so that you can file a claim against the seller if you don't receive a fake product, or don't receive anything at all.

How to tell the difference between genuine and fake ghds:

1. New ghds should contain 2 information booklets in the box: Safety Instructions & User Manual. Fake ghds tend to only contain 1 booklet contained in a plastic sleeve.

2. There should be 2 hologram stickers on a genuine ghd styler, one on the styler and one on a label attached to the cable.

3. On a genuine ghd IV styler the holgram label on the cable always contains the following info: serial number, barcode and ghd's website (www.ghdhair.com).

"What can we do to the UKs favourite hair straighteners to make them even more fabulous?"

Way back in 2004 someone at ghd towers had what can only be described as a lightbulb moment - pink ghds!

The rest, as they say, is history...

Since 2004, through sales of their pink ghd hair straighteners, ghd have raised more than £1.1M for Breakthrough Breast Cancer!

For 4 consecutive years now, each October, ghd have released a new limited edition pink ghd hair straightener. Each model varies from the last, making it a truly unique product. Pink ghds are now a Christmas favourite for women across the UK - but at a price point of £135 (2007 model) pink ghds are not cheap. However, £10 from each pair sold is donated to Breakthrough Breast Cancer - so you're not only securing yourself the nation's most sought after styling accessory, you are contributing to a very worthwhile cause also.

But be warned - numbers are strictly limited, make sure you buy your pink ghds early to avoid disappointment. Pink ghds normally sell out before December!

Only buy pink ghd hair straighteners from an authorised retailer - fake pink ghds are a common scam item sold by fraudsters trying to cash in at Christmas time. If the price looks too good to be true it's a fake, authorised retailers do not need to discount this product to sell it due to its immense popularity and short supply.


GHD Pink Hair Straighteners 2004 - 2008:

2004 Model - Baby Pink GHD Hair Straightener
In a moment of marketing genius by the folks at ghd, the very first limited edition baby pink ghds were released in October 2004. In support of Breakthrough Breast Cancer, a £10 donation from each pair sold went to the charity. Pink ghds quickly became the must-have accessory of the year as women everywhere clammered to get their hands on a pair. However, numbers were strictly limited and demand soon outstripped supply.



2005 Model - Baby pink GHD Hair Straighteners & Pink Iron Oil
With a sigh of relief from all those who missed out in 2004, in October 2005 ghd released a new limited edition baby pink iron - this time with a matching pink ghd iron oil! After the resounding success of the previous model, pink ghds were well on their way to becoming a cult styling accessory. In their marketing campaign, continuing their support for Breakthrough Breast Cancer, ghd re-created the international pink ribbon symbol for breast cancer awareness by twisting a pair of pink ghds into the same shape.


2006 Model- Hot Pink GHD IV Styler & Travel Wrap
In October 2006 ghd shocked and delighted their devotees by changing the colour of the pink styler from baby pink to 'hot pink'! Not only that, but the 2006 limited edition pink ghd was the first ghd IV (Mk4) model ever to be released. The ghd IV styler had a number of improvements on the previous model (mk3.1b) not to mention a sleek and streamlined new look! This time, the pink iron oil was replaced with a fabulous travel pouch which doubled as a heat mat. Again, £10 from the sale of each iron was donated to Breakthrough Breast Cancer. In fact pink ghds were now so popular that ghd had become one of the charity's biggest benefactors.


2007 Model - Hot Pink GHD IV Styler, Heat-Proof Pouch & Clips
In 2007 ghd released their limited edition pink ghd IV styler a little earlier than normal, in early September. Sticking with the hot pink colour, but in a slightly different shade, ghd really excelled themselves with the bonus items. The 2007 model came with a pink pouch and heat mat, pink sectioning clips and an instructional DVD. However, the RRP also increased in 2007 to £135, compared to £125 in 2007, with £10 from the sale of each pair being donated to Breakthrough Breast Cancer. Prior to the sale of the 2007 model, ghd had already raised over £1.1M for the charity!


2008 Model - To be Confirmed!
For now, the 2008 ghd pink hair straightener design remains a closely guarded secret - even top industry insiders can only speculate as to what they will be like? However, there are 2 things we can be sure of: 1. They will be fabulous as always; 2. They will be in short supply so make a note in your diary now for September and start saving!


Click here to find out more about Breakthrough Breast Cancer.

When the ghd hair straightening iron appeared in the UK, nobody had known anything like it. Being an ex-hairdresser for one of the world's leading salons, the lucky man who happened up this prize possession when travelling certainly knew a lot when it came to hair. Convinced he was onto a winner, he and two friends imported the technology and began trading from his home in Yorkshire.

To begin with, hairdressers thought they were having a laugh selling these strange-looking stylers for almost £100! But soon ghd was being praised in every interview by beauty editors and stars of the silver screen and as word spread, so did demand. Legend has it that anxious customers were banging on the warehouse doors, trying to bribe the staff and even breaking in - just to get their hands on some ghd hair straighteners.
With no advertising spend whatsoever, ghd had achieved iconic status. People who owned a set worshipped them and those who didn't believed they were capable of miracles.

The journey to becoming the global leader in heat styling may be a quick one for ghd, but it's certainly not uneventful. There have been plenty of defining moments in the brand's life that have made it stand out alone in the world of hair beauty.

First there was the launch of the ghd Mini Professional Hair Straighteners and ghd Wide Professional Hair Straighteners three years ago, which completed the good hair day family and were an instant success. The ghd Iron Exchange then brightened up the summer of 2005 for thousands of styling addicts who wanted ghds, but were reluctant to buy any because they already had straighteners. The answer was to let people trade in their old straighteners at salons for £20 off new ghds and as you can imagine, it was massive.

The legendary ghd Limited Edition Pink Irons followed for the October Breast Cancer months in 2004, 2005 and 2006 and they helped raise the £1,600,000 ghd has donated to Breast Cancer Charity. Another unforgettable chapter in the ghd story was the ghd Limited Edition Christmas Roll Bag, which was sold out even before shops had time to put their Christmas tunes on.

March 2006 saw ghd launched a new hair beauty range - Thermodynamics - and both the professional and homecare markets have been revolutionised by its new approach to styling with hair dryers and straightening irons.

The latest breakthrough from ghd has been the ghd IV. W ith its new sleek design and advanced performance, the ghd IV Styler represents the next generation in heat styling. This has been followed by the new ghd IV Salon Styler - a replacement for the very popular ghd Mk3 Wide Salon Styler.

Today ghd is the world leader in heat styling with no close competitor to speak of. It is loved by celebrity circles and the fashion elite and has styled a thousand catwalks. ghd has risen to become one of the most striking and well known brands in hair care. With over 3 million irons sold, ghd is the nation's favourite.

ghd in many ways is similar to another iconic British brand - Dyson as both have a reputation for quality and stunning design that is perhaps rather unusual for a UK-based company these days.