Using Technology for Effective Alumni Outreach and Fundraising

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New and traditional technologies for alumni outreach and fundraising

Web 2.0 tools and more traditional technologies can be used by nonprofits to build community among its interested constituents and raise money. This lens will highlight some of these tools and how they may be used by nonprofits.

There are many organizations and individuals already using these tools effectively; this lens will also offer links to examples, case studies, and best practices that have been proven by others.

I hope that others will be able to use this lens to learn from these examples and share their own best practices as well.

This lens will have a bit of a focus on nonprofit camps, as that is where my focus is at the Grinspoon Institute for Jewish Philanthropy. However, I believe most nonprofits will be able to learn from this content as well.

Grinspoon Institute Technology Program blog

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CommonCraft Videos

Social Media (and related topics) explained in Plain English

CommonCraft offers these short videos that explain very clearly what some technologies are and why they are useful. They are a good start if you are just learning about web 2.0 tools.
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Some del.icio.us bookmarks - web2.0

Recent web 2.0 and Social Media blog posts

There are dozens of amazing bloggers out there discussing social media and how it can be used effectively. This module will bring in a few of those posts.
Why the construction sector should engage with social media
Social Media Week is an opportune time to look at the role of social media in construction industry. In 2008 when we started Be2camp, an initiative established to explore the use of social media and web 2.0 within the built environment, we thought only ...
Five Social Media Lessons From the Cutting Edge
So proceeds a typical event at Social Media Week, where a smartphone is the accessory du jour and the hashtag is the drug of choice. I'm a newcomer to this extravaganza, which spans 21 cities, the entire web, and three years of events.
Social Media Background Check Risks Explored in Webcast by Safe Hiring Expert
The session will also uncover how Web 2.0 is used fraudulently. Participants in the webcast will also: Learn why employers, human resources, and recruiters use search engines and social media sites to screen candidates. Review what social media sites ...
Austin RENC to Use Black Box Social Media to Promote Real Estate Investing Club
Black Box Social Media will utilize multiple web 2.0 and social media optimization techniques to help promote the real estate investing club. Austin RENC, Austin's largest real estate networking group, meets on a monthly basis to pitch deals network ...

Other blogs to check out on this topic

Chris Brogan - using social media
As Chris Brogan writes on his blog, "he advises businesses, organizations and individuals on how to use social media and social networks to build relationships and deliver value."
Beth's Blog - How Nonprofits can use social media
Blog by Beth Kanter. As she writes, it is "a place to capture and share ideas, experiment with and publish links about nonprofit technology, educational technology, adoption challenges, information design, visual thinking, creativity, ICT in the developing world, and much more."
News from the NTEN Connect blog
NTEN is the Nonprofit Technology Network

As their website says, "NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions.

We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.

We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place.

NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community."
Wild Aprcot's non-profit technology blog
Wild Apricot blog writes "on web technology and social media tools for non-profits - charities, associations, clubs and other organizations."

Books about Web 2.0 and Social Networking

For more detailed information about using Web 2.0 tools and the theories behind them, take a look at these books.
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More books of interest

More books that consider social networking or related concepts

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kmartone

Technology Program Manager, Grinspoon Institute for Jewish Philanthropy

We help Nonprofit Jewish Overnight Camps use technology to reach their alum...
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