Ginch Gonch underwear

Ginch Gonch is a Canadian underwear company currently based in Montreal, Quebec. Established in 2004, Ginch Gonch immediately made a huge impact in the market for men's underwear through a guerilla marketing approach that included in-your-face advertising campaigns and outrageous names for its products. The company espouses the philosophy of freedom of expression and sexual liberation, refusing to categorize anyone or anything-especially itself.

Humour is at the heart of the Ginch Gonch brand, and every aspect of the unconventional way the company does business reflects that. It's motto, "Live Like a Kid!" epitomizes this philosophy of fun, freedom and laughter.

Having enjoyed such tremendous success early on, Ginch Gonch has recently expanded to include lines for women and children in addition to its original men's line.

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