Happy Birthday Seth Godin

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Seth Godin is a Person That Matters!

Seth Godin is awesome! - He is a leader who has been able to put the ego aside and allow charisma to come into his life, and he reflects that very well. - Seth is the founder of Squidoo.com and he has a wonderful team of kind and smart people who help keep this mean machine running... Squidoo is the Tribe! - The Tribe is all the members of Squidoo who work together as a social community supporting one another, and contribute to the whole.

I am Tipi on Squidoo and my name is Susie Lehto and I'm a Giant Squid. I am thrilled to be a part of Squidoo. I have met so many wonderful members who share their love and support for each other...it has been a great experience to be a part of and it just keeps getting better. - I learn so much everyday from reading other members lenses, about them, their experiences, trials, tribulations, wisdom, hopes, strengths, and I see their passions and enjoy the vast knowledge base that Squidoo is... Humor is a big part of Squidoo! More than that, we are a network of social marketers that get to do this for free, thanks to Seth Godin. --- SNEEZE!


July 10th is Seth Godin's birthday!

Happy Bithday Seth 

Make a Difference Day by the Squid Team

Please, take the time to wish Seth a happy belated birthday. I do believe he will read every word you write. Seth is a kind man and is well deserving of respect. - Thanks!

Welcome...

Seth Godin Fans!

Seth Godin - - - Use Your Head! 

''I'd replace the expensive sponsorship and buildings with something more valuable, quicker to market and far more efficient: people. Real people, trustworthy people, honest people ... people who take their time, look you in the eye, answer the phone and keep their promises. Not as easy to implement as writing a big check for the Super Bowl, but a lot more effective."

Seth's Journey...of pain, journal! 

A Great Interview with Seth Godin 

Posted: 04.13.09

Hi Folks,

I have a subscription to a great keyword research tool called WordTrakker. They send out a monthly news letter, and I just got mine for this month with this fabulous interview with Seth in it. So I am posting it in full right here for your reading pleasure.

So consider me forwarding my Email to this forum just for you to read! Oh by the way, Thank you Seth for giving us the benefit of your in depth experience.

Figuring Out The Words - The Seth Godin Interview by Rachelle Money, 12 February 2008

Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of 'Permission Marketing' and 'The Idea Virus', Godin has just published his latest book, 'Meatball Sundae' and so he's a pretty busy man.
Key points

Story telling is important in modern marketing but you've got to remember that nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more - the story must unfold. The mistake marketers make is that they tell all the story at once, take it or leave it.

A perfectionist doesn't do things quickly, it takes them too long to shift. It is better to be very focused on doing the best you can quickly and then later fix it to make it better.

SEO is not a black art. It's often clients who want shortcuts rather than hard work that are the problem. The best SEO is great content and if you don't create that you won't get search engine traffic.

When you wrote Permission Marketing did you know it would be such a success?

"I would say I have no idea if what I am working on is going to succeed. I assume that it's going to reach some people but I am insecure and neurotic enough to be sure it will fail."

Do you ever re-read your books and think, that could have been better?

"Sometimes I'll read something on the web that someone is quoting and I don't know that I wrote it. I will be reading it and saying to myself, wow this is pretty good and realize it's something I actually wrote."

You seem to have a real passion for story-telling - where does that come from?

"I don't think I spent a lot of time telling stories until I wrote All Marketers Are Liars. The inspiration for that book was the political campaign because I saw how effective storytelling was for some politicians, and how it messed up others."

How can someone tell a simple story which keeps someone interested in your product?

"Nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more about the story. The mistake marketers make is that they tell all the story at once, take it or leave it. People need to realize they have to ensure a unfolding dialogue."

Are there any companies out there who you feel do a good job at creating this kind of dialogue?

"If we look at Richard Branson and what he has done with Virgin, on the surface the story is almost trivial, but when you get deeper into it it becomes more rich and evolves. The idea of having a masseuse so they can give you a massage in first class is on the surface a story you don't even know about it until you're on the plane. But then it gives you something to talk about once you get off the plane and that dialogue becomes a commodity."

You are renowned for coining phrases now used widely by marketers, how do you come up with them?

"The way creativity works for me is that I work very hard on establishing the boundaries, making a nice level area for my ideas to live. Like in Permission Marketing, it only took me a minute to come up with it, but it took six months for me to release it. When I coin these phrases I want to have a word to explain a phenomenon but the word is not always obvious. It can take a long time to figure out."

"I am not a perfectionist. I think that I am very focused on doing the best I can quickly and fixing it to make it better. A perfectionist doesn't do things quickly, it takes them too long to shift."

People look to you for inspiration and direction - do you feel under pressure to come up with new ideas?

"I do it because I want to do it. Every time I am interacting with the outside world I'm thinking about why that interaction happened, whether it was a good one or a bad one. In the same way that people go to the movies and think about whether they liked it or not, that's how I am looking at marketing - why did this work or why did that fail?"

Do you come from a family of entrepreneurs?

"I started my first company when I was 12. We sold computerized astrology reports and when I was 16 I started a ski club and I never really looked back. I've always wanted to do this."

"My father owned a factory in Buffalo in New York, and my late mother ran the store at the museum, so I grew up in a very independently minded house."

Why is it so important for you not to make mega-money out your ideas?

"I really don't remember the time I decided to go down this path but every time I do it it makes me feel better. Ideas that spread win. The only reason I do what I do is because I enjoy watching them spread. Charging for them brings it down."

How does the little guy spread an Ideavirus?

"If you type Ideavirus into Google you will find it. The idea is that it's not that simple - if it was then everyone would do it. There's actually a lot of thought and time going into doing it without holding on to sheer luck. The principles are universal and that's what's unique about this medium. There are only a few companies that can use television commercials or radio commercials, but spreading ideas is working for everybody."

Is online marketing becoming too competitive for a marketer to do well in?

"Almost everyone is mediocre at it, so if you can be good at it then you will provide yourself with plenty of opportunities."

What can newspapers do to become successful online businesses?

"Newspapers are going to go out of business in the next ten years all around the world. There are two problems in the United States newspaper industry. One is that you make a living from cutting down lots of trees, making the paper and hiring trucks to deliver the newspapers to stores. That's not how information travels anymore."

"The second problem is that newspapers make their money from classified ads. Now those ads work better and cost less online so I think there's no question that there will be organizations like newspapers, but they're not going to be in paper form. The sooner that people who make newspapers realize that and get into a different business the happier they're going to be. They need to concentrate all their efforts online."

What's next?

"The next book is out in two weeks - Meatball Sundae - and it's about collision between the internet and traditional marketing."

In the past you have called SEO a 'black art', but is there a good way of using these tools?

"My position is that the clients are the problem, not the consultants. That's because they want shortcuts, not hard work. The best SEO is great content. Don't do that and you don't get much.

Social Networking sites are incredibly popular - what are the benefits of this new medium, and is it set to continue to rise in popularity?

"Social Networks - if you try to glue a brand on top of a social network, you get a meatball sundae. Once again, the networks make it easiest for those who actually have something to say."

A Self-Portrait of Seth Godin 

Seth Speaks: "Share of wallet, share of wall, share of voice"

"The first mistake marketers make is that they want more. More customers, more noise, more ads, more shelf space, more customers, more customers, more customers...

Almost all of their actions are driven by the search for more customers.

The reason this is a mistake is simple: it's expensive. Attracting a new customer costs far more than keeping an old one happy. Not only that, but an old customer is far more likely to bring you new people via word of mouth than someone who isn't even a customer yet.

Which is why share of wallet makes so much more sense than share of market. How much does each of your existing customers buy from you? Do they count on you for all the things they buy in this market, or just some? Does Toyota sell me every car my family drives? Does Chubb get to insure every single thing I own? Usually not. Because marketers are so focused on more that they forget to take great care of what they've got.

Hugh Macleod, gifted cartoonist and profane marketing blogger is now making his living selling limited edition art work based on his cartoons. He's a brilliant marketer, of course, so he's not focused on more. He's focused on share of wallet. On selling his dedicated fans a remarkable souvenir that they can keep and display.

So, what's the problem? Share of wall. Unlike records or shoes, it's hard to buy a lot of art. Pretty soon, you've got no place left to put it, do you? Share of wallet turns into share of wall and you can't grow any more.

That's why you need to be realistic about how much share of wallet you can honestly expect, and why job one is delighting existing customers so much that they can't help but tell their friends. Preferably friends with very big houses."

Seth Godin 

Great Photo

Seth was born in 1960 on June 10th. He is an American author of business books and is a popular speaker. He has made many personal appearances, such as Google and TED, and many charities... Seth Godin is popular for permission marketing!

Seth founded the principles of permission marketing in 1995 when he launched Yoyodyne, which used contests, online games, and scavenger hunts to market companies to participating users.

Seth Godin YouTube vids 

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"All Marketers are Liars" - Se...

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Seth Godin: Sliced bread and o...

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Seth Godin: Ideas That Spread,...

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Seth Godin Explains Why You Ne...

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Seth Godin on social networkin...

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Seth Godin on "Influencing the...

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Seth Godin "all marketers are ...

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Seth Godin on the tribes we le...

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Will It Blend and Seth Godin a...

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Tribe building tactics by Seth! 

The Book "Tribes" 

If, you would like to download this book for FREE, there is a link to Seth's blog down below and you are invited to do so! Having a hard copy of the book is a good idea!

Tribes: We Need You to Lead Us

Amazon Price: $13.57 (as of 07/14/2009)Buy Now

Seth Godin's new book.

Seth Godin & Squidoo Links 

Seth Godin
How to Bootstrap Yourself to Online Profits
Squidoo : Welcome to Squidoo
Skip to navigation | Skip to content Squidoo Share your knowledge. Make a difference.
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Join the community!
Seth's Blog: Free Tribes ebook
Seth Godin's riffs on marketing, respect, and the ways ideas spread.
Seth's Blog - The hierarchy of presentations
Seth Godin's riffs on marketing, respect, and the ways ideas spread.
Seth Godin!
WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.Seth's blog just reached its 3000th post. It is currently ranked by Technorati as the #1 blog in the world written by a single individual.This page has links to blog posts,

Squidoo is 100% Free Always! 

Squidoo is a Give and Take community effort by its members.

Squidoo is a charitable organization risings funds through the Squidoo Charity Fund.

Thousands of dollars are donated to charities every year!

One of Seth's goals is to teach members to be charitable in giving their time to rise money for charities. That is note worthy to be able to do good on Squidoo.

How to make an ebook in just a few steps  

by Seth Godin

Seth's Lens Review of The Dip. 

Seth says, "Ignore your critics." 

"If you find 100 comments on a blog post or 100 reviews of a new book or 100 tweets about you...and two of them are negative, while 98 are positive...which ones are you going to read first?

If you're a human being and you're telling the truth, the answer is pretty obvious: you want to know which misguided losers had nasty things to say and you want to know what they said. In fact, if we're being totally truthful, it's likely you're going to take what the critics had to say to heart.

That's a shame. The critics are never going to be happy with you, that's why they're critics. You might bore them by doing what they say... but that won't turn them into fans, it will merely encourage them to go criticize someone else.

It doesn't matter what Groucho or Elvis or Britney or any other one-name performer does or did... the critics won't be placated. Changing your act to make them happy is a fool's game.

Here's a surprising thought, though. You should ignore your fans as well.

Your fans don't want you to change, your fans want you to maintain the essence of what you bring them but add a laundry list of features. You fans want lower prices and more contributions, bigger portions and more frequent deliveries.

So, who should you listen to? - Your sneezers.

You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow."

How to make an Ebook by Godin 

Free community organizer jobs board. by Seth Godin 

In March 2006, Godin launched Squidoo! 

Squidoo is a community website that allows members to create web pages, or lenses as they are called. There is a vast verity of interests with over 500,000 lenses that have been created by the community and Seth Godin himself and the Squidoo staff.

Yuppers, Seth is a Doll! 

...and here is proof

Really, if I had one of these dolls, I would never take it out of the box. Someday they might be worth the small investment. I don't have a Tipi Doll! IDK!

ACTION FIGURE- SETH GODIN MTG

Amazon Price: $6.99 (as of 07/14/2009)Buy Now

Seth is a doll! A doll!
I would like one with a Giant Squid T-shirt on.

Seth Speaks 

Squidoo is growing by leaps and bounds! We are up there with FaceBook, MySpace and Digg! Maybe, it's worth a bit of your time! I believe it's worth all the time I put into lenses!

"All Marketers are Liars" - Seth Godin speaks at Google

Runtime: 48:01 | 61451 views | 49 Comments

 

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Blog Posts from Google 

Seth's Blog: Malcolm is wrong
I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about. The first...
Guy #3
Paul just sent over this video of a dance tribe forming spontaneously at a music festival. My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and ...
laura gekeler: Bbworld09 : Seth Godin Keynote
I'm hoping for good things from this pinch hitter (Sir Ken Robinson couldn't make it), this morning. Seth Godin is no lightweight himself. Prolific author ). Seth is onstage, talking about change and who makes it happen.

Take a Poll! 

Posted: 02.01.09

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Seth Godin in the News 

Inside Seth Godin's Blogging Philosophy
Seth Godin's blog is a wondrous thing. It's consistently No. 1 or No. 2 on the Ad Age Power 150. More importantly, it's pure insight. At least once a day, ...
Q #51: Why are Seth Godin's books so popular?
Think of Seth Godin's mind as a ?tool box? in which you will find just about everything you need to ?build? success both in your career and in your personal ...
Data Pointage
Malcolm Gladwell dissed it in The New Yorker, while Seth Godin said Malcolm is Wrong and Virginia Postrel gives it a mixed review in The New York Times. ...

See Seth's Squidoo Bio Page 

Squidoo : Lensmaster Seth Godin Bio-Lenses-Fan Page
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How To - Squidoo 

Rod Stewart - Lensmaster Tipi is Susie Lehto 

Seth Godin - Lights - Action - Guest Book 

When we talk about Seth Godin, let's do it with gratitude as members of Squidoo. Let us not bite the hand that feeds us for our hard work and contributions. - Did you know that there are people who have never heard of Seth Godin? The poll above shows that. - Let's keep on "sneezing" about Seth and Squidoo, and keep making lenses.

Please, sign the guest book! 

Comments - Complaints - Coolness

Lensmaster

Shelly wrote

I wrote a special song for Seth's birthday:
Happy Birthday to You
Happy Birthday to You
Happy Birthday Dear Seth Godin
Happy Birthday to You!

EVERYBODY...........!

Reply Posted July 10, 2009

Tipi wrote...

Happy Birthday Seth!

ReplyPosted July 10, 2009

Tipi wrote...

Posted: 30 Jun 2009 by Seth
It took Google four years to be an overnight hit. Twitter took more than two before it caught on. The internet is filled with long-term overnight sensations.
Here's how you win: you build something worthwhile and then you tell ten friends. And then you follow up with them. And then perhaps a few contribute. And then you follow up and make it better and build another lens right next to that one. And then you tell ten more friends. And perhaps a few contribute. And then you introduce a few of the contributors to each other. Then you write to a relevant blog and introduce yourself and contribute something. And then you go back to the first ten friends. And then you add some more content. And then you write to another blog. And then you introduce some contributors to each other. And then you go back to the first blog and show them what you've organized. And then they write about you. And the next thing you know, it's two months later and you have a hit. -

ReplyPosted June 30, 2009

Tipi wrote...

Paul, thank you for stopping by ... I think you and have had that
handsome face on this lens for along time. I'm honored by your
visit and pleased as pie to see you! - My best regards to you!

ReplyPosted June 12, 2009

 
1 of 14 pages

The Thanksgiving Project by Seth Godin 

Donations To Charity! 

In November of 2008 the Squidoo Charity Fund donated $80,000 to Charities. The members of Squidoo got to decide which charities were going to receive the money!

The Squidoo Charity Fund has raised hundreds of thousands of dollars for charity. Thanks to the Squidoo community, we've built schools in Cambodia, given underprivileged classrooms computers and software, funded important reseach against Juvenile Diabetes

We at Squidoo passionately believe in creating new ways to support good causes online. By making a donation to Squidoo Charity Fund from this page, you are sending money directly to that organization, in whatever amount you want. We don't touch it. We don't even see it. The author of this page doesn't either. And if you made it this far, thanks for caring.

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About Lensmaster Tipi  

Susie Lehto

Lensmaster Tipi, aka Susie Lehto, has been a member since June 26 2008, has rated 2,048 lenses, favorited 1,855, and has created 75 lenses from scratch. This member's top-ranked page is "Tip Is...I Believe in Angels ★". See all my lenses

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