Seth Godin is a Person That Matters!
Host: Susie Lehto a Giant Squid and Squid Angel ~
Updated: 12.05.09
Seth could blow us all out of the water at any time with lenses.
Content of Godin Fan
- Seth's Journey...of pain, journal!
- A Great Interview with Seth Godin
- A Self-Portrait of Seth Godin
- Seth Godin YouTube vids
- Tribe building tactics by Seth!
- The Book "Tribes"
- Seth Godin & Squidoo Links
- How to make an ebook in just a few steps
- Seth's Blog
- Happy Birthday Seth ~ Book Roundup by Seth
- Seth's Lens Review of The Dip.
- Seth says, "Ignore your critics."
- Author Seth Godin on Amazon Search
- How to make an Ebook by Godin
- Seth Godin tweets on Twitter- Do you sneeze?
- In March 2006, Godin launched Squidoo!
- Seth's best blog posts from the last 2 years
- Blog Posts from Google
- Seth Godin in the News
- See Seth's Squidoo Bio Page
- Seth's Blog
- The SquidooCool Blog
- Rod Stewart - Lensmaster Tipi is Susie Lehto
- Please, sign the guest book!
- The Thanksgiving Project by Seth Godin
- Donations To Charity!
Welcome...
Seth Godin Fans!
Seth Godin - - - Use Your Head!

''I'd replace the expensive sponsorship and buildings with something more valuable, quicker to market and far more efficient: people. Real people, trustworthy people, honest people ... people who take their time, look you in the eye, answer the phone and keep their promises. Not as easy to implement as writing a big check for the Super Bowl, but a lot more effective."
Seth's Journey...of pain, journal!
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Shoulder Pain (A Journey Lens)
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Thirty two years ago, I fell while skiing at Sugarbush in Vermont. Face down, I slid on the ice from the top of the mountain to the bottom. I dislocated both shoulders, and one was out of the socket for two hours. I haven't had a day without my shou...
A Great Interview with Seth Godin
Posted: 04.13.09
I have a subscription to a great keyword research tool called WordTrakker. They send out a monthly news letter, and I just got mine for this month with this fabulous interview with Seth in it. So I am posting it in full right here for your reading pleasure.
So consider me forwarding my Email to this forum just for you to read! Oh by the way, Thank you Seth for giving us the benefit of your in depth experience.
Figuring Out The Words - The Seth Godin Interview by Rachelle Money, 12 February 2008
Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of 'Permission Marketing' and 'The Idea Virus', Godin has just published his latest book, 'Meatball Sundae' and so he's a pretty busy man.
Key points
Story telling is important in modern marketing but you've got to remember that nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more - the story must unfold. The mistake marketers make is that they tell all the story at once, take it or leave it.
A perfectionist doesn't do things quickly, it takes them too long to shift. It is better to be very focused on doing the best you can quickly and then later fix it to make it better.
SEO is not a black art. It's often clients who want shortcuts rather than hard work that are the problem. The best SEO is great content and if you don't create that you won't get search engine traffic.
When you wrote Permission Marketing did you know it would be such a success?
"I would say I have no idea if what I am working on is going to succeed. I assume that it's going to reach some people but I am insecure and neurotic enough to be sure it will fail."
Do you ever re-read your books and think, that could have been better?
"Sometimes I'll read something on the web that someone is quoting and I don't know that I wrote it. I will be reading it and saying to myself, wow this is pretty good and realize it's something I actually wrote."
You seem to have a real passion for story-telling - where does that come from?
"I don't think I spent a lot of time telling stories until I wrote All Marketers Are Liars. The inspiration for that book was the political campaign because I saw how effective storytelling was for some politicians, and how it messed up others."
How can someone tell a simple story which keeps someone interested in your product?
"Nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more about the story. The mistake marketers make is that they tell all the story at once, take it or leave it. People need to realize they have to ensure a unfolding dialogue."
Are there any companies out there who you feel do a good job at creating this kind of dialogue?
"If we look at Richard Branson and what he has done with Virgin, on the surface the story is almost trivial, but when you get deeper into it it becomes more rich and evolves. The idea of having a masseuse so they can give you a massage in first class is on the surface a story you don't even know about it until you're on the plane. But then it gives you something to talk about once you get off the plane and that dialogue becomes a commodity."
You are renowned for coining phrases now used widely by marketers, how do you come up with them?
"The way creativity works for me is that I work very hard on establishing the boundaries, making a nice level area for my ideas to live. Like in Permission Marketing, it only took me a minute to come up with it, but it took six months for me to release it. When I coin these phrases I want to have a word to explain a phenomenon but the word is not always obvious. It can take a long time to figure out."
"I am not a perfectionist. I think that I am very focused on doing the best I can quickly and fixing it to make it better. A perfectionist doesn't do things quickly, it takes them too long to shift."
People look to you for inspiration and direction - do you feel under pressure to come up with new ideas?
"I do it because I want to do it. Every time I am interacting with the outside world I'm thinking about why that interaction happened, whether it was a good one or a bad one. In the same way that people go to the movies and think about whether they liked it or not, that's how I am looking at marketing - why did this work or why did that fail?"
Do you come from a family of entrepreneurs?
"I started my first company when I was 12. We sold computerized astrology reports and when I was 16 I started a ski club and I never really looked back. I've always wanted to do this."
"My father owned a factory in Buffalo in New York, and my late mother ran the store at the museum, so I grew up in a very independently minded house."
Why is it so important for you not to make mega-money out your ideas?
"I really don't remember the time I decided to go down this path but every time I do it it makes me feel better. Ideas that spread win. The only reason I do what I do is because I enjoy watching them spread. Charging for them brings it down."
How does the little guy spread an Ideavirus?
"If you type Ideavirus into Google you will find it. The idea is that it's not that simple - if it was then everyone would do it. There's actually a lot of thought and time going into doing it without holding on to sheer luck. The principles are universal and that's what's unique about this medium. There are only a few companies that can use television commercials or radio commercials, but spreading ideas is working for everybody."
Is online marketing becoming too competitive for a marketer to do well in?
"Almost everyone is mediocre at it, so if you can be good at it then you will provide yourself with plenty of opportunities."
What can newspapers do to become successful online businesses?
"Newspapers are going to go out of business in the next ten years all around the world. There are two problems in the United States newspaper industry. One is that you make a living from cutting down lots of trees, making the paper and hiring trucks to deliver the newspapers to stores. That's not how information travels anymore."
"The second problem is that newspapers make their money from classified ads. Now those ads work better and cost less online so I think there's no question that there will be organizations like newspapers, but they're not going to be in paper form. The sooner that people who make newspapers realize that and get into a different business the happier they're going to be. They need to concentrate all their efforts online."
What's next?
"The next book is out in two weeks - Meatball Sundae - and it's about collision between the internet and traditional marketing."
In the past you have called SEO a 'black art', but is there a good way of using these tools?
"My position is that the clients are the problem, not the consultants. That's because they want shortcuts, not hard work. The best SEO is great content. Don't do that and you don't get much.
Social Networking sites are incredibly popular - what are the benefits of this new medium, and is it set to continue to rise in popularity?
"Social Networks - if you try to glue a brand on top of a social network, you get a meatball sundae. Once again, the networks make it easiest for those who actually have something to say."
A Self-Portrait of Seth Godin
Seth Speaks: "Share of wallet, share of wall, share of voice"

"The first mistake marketers make is that they want more. More customers, more noise, more ads, more shelf space, more customers, more customers, more customers...
Almost all of their actions are driven by the search for more customers.
The reason this is a mistake is simple: it's expensive. Attracting a new customer costs far more than keeping an old one happy. Not only that, but an old customer is far more likely to bring you new people via word of mouth than someone who isn't even a customer yet.
Which is why share of wallet makes so much more sense than share of market. How much does each of your existing customers buy from you? Do they count on you for all the things they buy in this market, or just some? Does Toyota sell me every car my family drives? Does Chubb get to insure every single thing I own? Usually not. Because marketers are so focused on more that they forget to take great care of what they've got.
Hugh Macleod, gifted cartoonist and profane marketing blogger is now making his living selling limited edition art work based on his cartoons. He's a brilliant marketer, of course, so he's not focused on more. He's focused on share of wallet. On selling his dedicated fans a remarkable souvenir that they can keep and display.
So, what's the problem? Share of wall. Unlike records or shoes, it's hard to buy a lot of art. Pretty soon, you've got no place left to put it, do you? Share of wallet turns into share of wall and you can't grow any more.
That's why you need to be realistic about how much share of wallet you can honestly expect, and why job one is delighting existing customers so much that they can't help but tell their friends. Preferably friends with very big houses."
Seth Godin
Great Photo

Seth was born in 1960 on June 10th. He is an American author of business books and is a popular speaker. He has made many personal appearances, such as Google and TED, and many charities... Seth Godin is popular for permission marketing!
Seth founded the principles of permission marketing in 1995 when he launched Yoyodyne, which used contests, online games, and scavenger hunts to market companies to participating users.
Tribe building tactics by Seth!
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Tribe building tactics
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By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline.
The Book "Tribes"
Seth Godin & Squidoo Links
- Seth Godin
- How to Bootstrap Yourself to Online Profits
- Squidoo : Welcome to Squidoo
- Skip to navigation | Skip to content Squidoo Share your knowledge. Make a difference.
What's Squidoo? |?
Log in |?
Join the community! - Seth's Blog: Free Tribes ebook
- Seth Godin's riffs on marketing, respect, and the ways ideas spread.
- Seth's Blog - The hierarchy of presentations
- Seth Godin's riffs on marketing, respect, and the ways ideas spread.
- Seth Godin!
- WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.Seth's blog just reached its 3000th post. It is currently ranked by Technorati as the #1 blog in the world written by a single individual.This page has links to blog posts,
Squidoo is 100% Free Always!
Squidoo is a Give and Take community effort by its members.Squidoo is a charitable organization risings funds through the Squidoo Charity Fund.
Thousands of dollars are donated to charities every year!
One of Seth's goals is to teach members to be charitable in giving their time to rise money for charities. That is note worthy to be able to do good on Squidoo.
How to make an ebook in just a few steps
by Seth Godin
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How to make an eBook
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I've had a lot of success with eBook publishing and I get asked a lot about the mechanics. Here's my version--your mileage may vary!
Seth's Blog
Blah blah blah!
Happy Birthday Seth ~ Book Roundup by Seth
Make a Difference Day by the Squid Team
Best of Seth Godin Jelly Talks on Twitter #jellytalks-
Happy Birthday, Seth!
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Here at Squidoo, we're inspired by Seth every day. And we're not the only ones. Not by a long shot. People who read his blog, pick up his books, hear his speeches, read his lenses, meet him on the street... hundreds and hundreds of thousands of peo...
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Best Of Seth Godin On Jelly Talks On Twitter
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This afternoon I listened and watched Seth Godin speak on Jelly Talks. This was the first time I have listened to Seth and also my first experience with Jelly Talks. I have to say my first impression of Seth was formed a few months ago when I discov...
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Book roundup
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A wide variety of topics, but each of them are worth some of your time. Listed here in no order whatsoever, all my royalties go to charity. Books are still the best idea value in the universe.
Seth's Lens Review of The Dip.
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The Dip
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THE DIP is a little book about quitting. This lens tells you what you need to know before you buy a few dozen copies for everyone you know. It's a mind grenade, a little bit of insight that will help you see what's causing your organization (...
Seth says, "Ignore your critics."

"If you find 100 comments on a blog post or 100 reviews of a new book or 100 tweets about you...and two of them are negative, while 98 are positive...which ones are you going to read first?
If you're a human being and you're telling the truth, the answer is pretty obvious: you want to know which misguided losers had nasty things to say and you want to know what they said. In fact, if we're being totally truthful, it's likely you're going to take what the critics had to say to heart.
That's a shame. The critics are never going to be happy with you, that's why they're critics. You might bore them by doing what they say... but that won't turn them into fans, it will merely encourage them to go criticize someone else.
It doesn't matter what Groucho or Elvis or Britney or any other one-name performer does or did... the critics won't be placated. Changing your act to make them happy is a fool's game.
Here's a surprising thought, though. You should ignore your fans as well.
Your fans don't want you to change, your fans want you to maintain the essence of what you bring them but add a laundry list of features. You fans want lower prices and more contributions, bigger portions and more frequent deliveries.
So, who should you listen to? - Your sneezers.
You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow."
Author Seth Godin on Amazon Search
How to make an Ebook by Godin
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How to make an eBook
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I've had a lot of success with eBook publishing and I get asked a lot about the mechanics. Here's my version--your mileage may vary!
Seth Godin tweets on Twitter- Do you sneeze?
Fans - Critics - Sneezers
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- 1klang_de
- seth godin zuzuhören ist immer wieder eine bereicherung - hörbuch auf itunes (englischsprachig / nicht kostenlos): http://ow.ly/JbVa
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- pgurumoo
- Seth Godin had an amazing way to market his latest book- The first set of folks who donate $30 to a charity fund will get a free copy!!
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- lonniehodge
- @peterschloss Saw Seth Godin's Tribes talk and wondered if he got a free Kindle for the big pimp....
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- bobbycapps
- "It's not like anything. You need to trust me and just taste it." - Seth Godin, on how to sell something that's like nothing else.
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- FLA_Leah
- Awesome! RT @eyebuyart: Seth Godin just called me at home at 8:10am on a Sunday to wish me luck. NO JOKE !!!! http://bit.ly/7tZvfb
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- eyebuyart
- Seth Godin just called me at home, at 8:10 in the morning on a Sunday to wish me good luck. NO JOKE !!!! http://bit.ly/7tZvfb
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- paigepresley
- Great post by Seth Godin- http://tinyurl.com/yfv2azl.
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- copy_free
- Reading Derrida/Thinking Paul: On Justice, pt. 2 « Heady (Ir ...: ... Scot McKnight · Seth Godin · The Internet Monk · T http://url4.eu/stsA
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- garybcohen
- RT @birdbrad: RT @wwds What Would Dad Say » Seth Godin says, “Don’t Try to Get a Job.” http://bit.ly/get-a-job
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- Dotyj
- As a customer Seth Godin doesn't kiss on the first date:). "Send you money on the first date? No way. " http://bit.ly/5gaeHd
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- Frisinjehoofd
- [Blog] Hoe onthouden mensen mij?: De crux met netwerken is volgens Seth Godin: (1) begrijpen mensen je, (2) onthoud... http://bit.ly/6yJqjf
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- prattman
- Great video interview with Seth Godin from this "open source" journalism site: http://bit.ly/7jI93t
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- ILoveAuthors
- RT @ThisIsSethsBlog What's it like? (The sad story of the hot pepper): Can y.. http://bit.ly/4JnHE5 (by Seth Godin)
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- SmartTweeting
- RT @ThisIsSethsBlog What's it like? (The sad story of the hot pepper): Can you .. http://bit.ly/5bFKjl (seth godin)
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- zpatrik
- Great post by Seth Godin on how to catch up and get up to date in social web http://icio.us/0eqo3z
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- strategywebd
- Use your website to build pre-sales relationships. Seth Godin notes the importance of such relationships: http://bit.ly/5zU0uO. Retweet.
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- alhanzal
- How would you market a new hot pepper on the market? Read how Seth Godin would do it. http://budurl.com/hotpepper
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- LocalLondonLife
- RT @ThisIsSethsBlog What's it like? (The sad story of the hot pepper): Can you .. http://bit.ly/5bFKjl (Seth Godin)
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- doubleshotthink
- Seth Godin on permission marketing: http://bit.ly/zWVn
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- derekbalvarez
- seth godin: What's it like? (The sad story of the hot pepper): Can you imagine how difficult it was .. http://bit.ly/4vt0Pa
Lensmasters- Fans of Seth Godin
In March 2006, Godin launched Squidoo!

Squidoo is a community website that allows members to create web pages, or lenses as they are called. There is a vast verity of interests with over 500,000 lenses that have been created by the community and Seth Godin himself and the Squidoo staff.
Free community organizer jobs board. by Seth Godin
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Community Organizer Jobs
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I blogged about a fast-growing kind of job: the community organizer. This lens is a simple listing of some jobs people sent in that they hope to fill. If you've got one (please be sure it's on topic) feel free to add it. If you want one of these jobs...
Yuppers, Seth is a Doll!
...and here is proof
ACTION FIGURE- SETH GODIN MTG
Amazon Price: $8.25 (as of 12/06/2009)![]()
Seth is a doll! A doll!
I would like one with a Giant Squid T-shirt on.
Seth Godin Fans - Featured Lensmasters
Seth Speaks
Marketing Captures - 1
For a successful communication, you have to find "Common Interest" with your customers and build you marketing strategy onto this. Otherwise, they'll ignore waht you're trying to say, won't pay any attention to it. Seth Godin says "Worldview" to that. This video is captured from Coupling, showing the worldview's importance, in a funny way. ... marketing common interest worldview communication seth godin funny





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Seth's best blog posts from the last 2 years
You should write an ebook
22 points
Tribe Management
21 points
Understanding the funnel
15 points
How to get traffic for your blog
14 points
The web doesn't care
14 points
Starting over with customer service
12 points
Top 10 Secrets of the Marketing Process
11 points
Make something happen
10 points
How to create a great website
10 points
Permission Marketing
10 points
The Long Tail and the Dip
9 points
Seth's Blog: Building an albatross
9 points
Seven tips to build for meaning
8 points
More Seth Godin Fans
Lensmasters
Blog Posts from Google
- Seth's Blog: What's it like? (The sad story of the hot pepper)
- Can you imagine how difficult it was to sell the jalapeño when it came over from the new world? "What's it like?" you'd be asked. Well, it's like a pepper (of course, it wasn't. Black pepper is dried and tastes...
- Seth's Blog: Is it too late to catch up?
- What if your organization or your client has done nothing? What if they've just watched the last fourteen years go by? No real website, no social media, no permission assets. What if now they're ready and they ask your advice?...
- malcolm is wrong
- i've never written those three words before, but he's never disagreed with chris anderson before, so there you go. free is the name of chris's new book, and it's going to be wildly misunderstood and widely argued about. ...
Seth Fans: Featured Lensmasters
Take a Poll!
Posted: 02.01.09
Featured Lensmasters - Fans of Seth Godin
Seth Godin in the News
- Publishing as a business model. Seriously, Seth Godin?
- Seth Godin is a smart guy. He got his MBA at Stanford and named one of his first companies Yoyodyne in a nod to Pynchon. His 10 marketing books have made ...
- Sethgodin: How to be a great client
- As a client, your job isn't to be innovative. Your job is to foster innovation. Big difference. Fostering innovation is a discipline, a profession in fact. ...
- The secret behind successful marketing
- Seth Godin in his book All Marketers are liars says that marketing is about storytelling. Products are converted into brands by the stories marketers (and ...
See Seth's Squidoo Bio Page
- Squidoo : Lensmaster Seth Godin Bio-Lenses-Fan Page
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Seth's Blog
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Big Fans: Featured Lensmasters
Rod Stewart - Lensmaster Tipi is Susie Lehto
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Squid Angel Tipi is Susie Lehto
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Add a link to a Squidoo Lens for a Blessing! Real "Angelic Encounters" influence my life as a Squid Angel. I wish good souls to prosper on Squidoo & I love my part as an Angel. Being a Squid Angel is an assignment and I'm grateful to Squidoo for...
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Rod Stewart
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Um! Those love songs of Rod's are so emotionally compelling and passionately provocative. Rod has always been one of my favorite poets and song writers. I will never get tired of listening to his raspy-sweet voice and the way that he makes me fee...
And More Fans of Seth's
Seth Godin - Lights - Action - Guest Book

When we talk about Seth Godin, let's do it with gratitude as members of Squidoo. Let us not bite the hand that feeds us for our hard work and contributions. - Did you know that there are people who have never heard of Seth Godin? The poll above shows that. - Let's keep on "sneezing" about Seth and Squidoo, and keep making lenses.
Please, sign the guest book!
Comments - Complaints - Coolness
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Reply
- Tipi Tipi Oct 25, 2009 @ 12:53 am | in reply to mbgphoto
- Well, nice to see you in the guest book! Yes, Seth does come out with good ideas, advice and wisdom. Good the see you, Thank you so much for stopping by!
Best wishes to you!
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Reply
- mbgphoto mbgphoto Oct 20, 2009 @ 8:02 am
- This is an excellent lens. Listening to Seth's words always give me something to t think about
Thanks you.
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Reply
- Tipi Tipi Sep 29, 2009 @ 10:59 am | in reply to grannysage
- Hey, granny! Nice to see you...I feel like we have somethings in common already, and your a fan of Seth's too. I'll get your lensmaster avatar posted on this page lickety-split! ~ Thank for the stars and the favorite too, that's very nice of you to carry stars in your pocket. I always carry 5* for every lens I visit and almost always favorite lenses. It helps everyone just a little bit, and I would suppose it helps Seth too because Squidoo ratings get better over-all. Keep up the good work and deed, we can all be nice is we want to. ~ There are some people who seem to have nothing better to do than give low star ratings to all of the best lenses. I think that's a bit like vandalize and they must be trying to get ahead the dirty-way. Whatever, its not going to serve them well in the long run, because what goes around does come around. Link shooting them self in the foot...
Best wishes to you always!
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Reply
- grannysage grannysage Sep 19, 2009 @ 11:23 pm
- I keep running into Seth lenses and am really intrigued by the whole concept of building a tribe. This is an excellence resource. Going to favorite it so I can come back an learn more. And 5* of course for such a great job.
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The Thanksgiving Project by Seth Godin
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This is where you will find the Book Review lenses I have created. You can also do a Amazon Search here for all of the books that they carry. Purchase books from Amazon from here or from any of the featured lenses and lensmasters where books might be...
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The thanks giving project
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This is a 20 second challenge. Here's what you have to do: thank someone. That's it. In honor of thanks-giving, not just the American holiday but a universal spirit of gratitude, I'm inviting you to post a public acknowledgement of someone who mat...
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About Lensmaster Tipi
Susie Lehto
Lensmaster Tipi has been a member since June 26 2008, has rated 2,782 lenses, favorited 2,444, and has created 82 lenses from scratch. This member's top-ranked page is "Kevin Skinner's Fans: AGTL Pictures~GuestBook". See all my lenses
My Bio
May the road rise up to meet you. May the wind be always at your back. May the sun shine warm upon your face. May the rains fall soft upon your field. Until we meet again, my friends, May God hold you in the palm of his hand. ~ I'm working at home and living off my Squidoo income. I have 3 adult children and 3 grandchildren. I have a wonderful family and lots of love. Artist!
Buffalo Skull From The Badlands
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