Best MLM Network Marketing Home Based Business

I was recently reading another Squidoo Lens where the author was commenting on home businesses and network marketing companies. Some of the information was good, the part I felt compelled to comment on was where they commented on what they consider the best network marketing company an obviously the one they were apart of. As a veteran of over 12 years - most of that full time I know a little bit about marketing, internet marketing and network marketing.

The author of the lens spoke from his perspective and not the perspective of potential prospects.
First let me say I'm not here to comment on the particular company he mentioned - it may be a very good company. To do so is to miss the whole point and is an argument that can't be won. It's like two 7 year old kids in a sandbox arguing whose father is the strongest.

Instead I simply want to educate you based on what you the prospect are most likely looking for and presenting a set of criteria for which you can now use to evaluate what company or opportunity is truly best for yourself.

First in a nutshell here is what most people are looking for in network marketing or for that matter any home business.

They want a good product that works for several reasons I'll go into later.
And beyond that they want to make the most money possible in the shortest amount of time in an honest manner. They realize that work is required, however they want the work they do to produce the most results possible.

And with the least possible risk so that the income they earn continues to come in at the highest possible level for many, many years in a true residual fashion.

I ask the question now - does anyone not want the above scenario?

This is what the prospect is looking for. Then it is the job of the marketer (myself) to be able to present why my company and my system is the best one to help someone accomplish those goals mentioned above.
Plus be able to help my people do the same thing to assure their great success.

Before we get into what you should actually look for I think it would be helpful to review the points made (why his was the best network marketing company) by the author in this other lens as there are some true misconceptions there.

Continued below:

1. xxx has a unique and unreplicated product - okay these are important criteria but this company is not the only company with a unique product and the author doesn't define the uniqueness.
2. A generous compensation plan through 7 levels - this is meaningless - try telling a new prospect you have a generous compensation plan through 7 levels. This is like telling a job applicant "we pay well" - The job applicant wants to know what they can actually expect to make just like the prospect would.
3. You can be in business in 5 minutes - I only know of about 50 or more companies you can get started in - in about 5 minutes. So there is no advantage here.
4. A simple system that duplicates for maximum profit - this is such a vague statement it's relatively meaningless. I agree you want a simple system that duplicates but there is nothing here to judge why this system is better.
5. Tax benefits for owning a home business. Every home business has tax benefits - this is meaningless.
6. You can be profitable quickly - okay this is great but where's the evidence that you can be profitable in this company quicker than other companies?
7. They give out money for Free cars - Nice marketing ploy but it doesn't necessarily mean anything as you will see later.
8. They give out money for expense allowances - Nice marketing ploy but it doesn't necessarily mean anything as you will see later.
9. Residual Income - I fail to see how this is a statement that proves a company is better when any good network marketing company offers residual income.

Now I'm not trying to pick on this particular company or individual - because I've seen so much misinformation, I only want to help you become more educated and you can decide if my points are valid or full of crap.

You've got to go back to why a prospect is looking at network marketing company in the first place. They are looking for a solution to a problem

Okay we know they want a good unique product that works. Here's why - first they want a product they're confident to present to others. Second the better the product the more people will buy it and continue to buy it. You have no residual income if people stop buying your product. This is also why it should be unique so people can't just go into Wal-Mart and buy it. This would kill your business.

So what should a person look for in a product while looking for the "best opportunity /company?" Continue reading below:

Obviously the product would have to be unique and produce results that's a given, but in addition (if it's a nutritional product) it should taste good, this makes people want to take the product. If people dread taking a product they will eventually stop taking it or take it less and less.

Case in point - most people will drink a coke everyday even though it's most likely harmful, however they most often have to be feeling pretty rotten before they'll take something that tastes like medicine.

Next point - people want to make the most money possible in the shortest amount of time in an honest manner. They realize that work is required, however they want the work they do to produce the most results possible.

This is where it all comes together so it is important someone know what key indicators to look for here that will bring all this about and truly make it the "best opportunity /company."

Right off the bat our prospect needs to look for "timing and trends". Ideally you want to locate a company that is having record sales growth, also you want to examine the numbers of people advancing in rank each month- these numbers should be high and growing. Also look for average income statements of distributors. In other words does the company publish a report of what are the average incomes of various levels and how long on average does it take a distributor to get to this level. Plus what are the percentages of distributors reaching these levels. This will give our prospect an idea of how much they might earn and how fast they might expect to grow.

As far as car bonuses, expense bonuses and the like - the bottom line is what on average is the total check of the average distributor.

Compensation plans can be very confusing and in reality you want to look at the average of the total check and not get hung up on whether the company has a car bonus or not. Usually things like car bonuses are a marketing ploy by companies so don't get taken in by special bonuses. I'm not knocking car bonuses, you simply want to look at the average of the whole check between companies not just whether a company offers a special bonus. Note: companies like to brag about what they are doing right. If a company doesn't publish an average income statement for their distributors it's usually a good bet they're not proud of what their distributors are making on average. (Continued below)

Another thing you want to look at when evaluating companies / products is the amount of 3rd party news or endorsements. In other words is the product making news in magazines and newspapers and other publications. Have their been TV sightings and I'm not talking infomercials and ads here. I'm talking simply unbiased news articles that don't appear to be staged. Obviously the more the product seems to appear in the news the better.

Here's something you may not have thought of -are there any negative articles about the product? While this may seem like a bad thing the total absence of anything negative is not good. Here's why: You want a product that works very well that people get results with. Virtually every product has competitors competing for the same business. So when a product works extremely well there are naturally going to be competitors trying to discredit the product. Obviously it goes without saying you don't want all the press to be negative.

What I have seen is the more positive press a product receives, the faster it grows and the easier it is for you to market the product. It goes without saying that if someone has already seen or read a favorable article concerning a product you're not typically going to have to spend effort trying to convince people of the credibility of the product.

And with the least possible risk so that the income they earn continues to come in at the highest possible level for many, many years in a true residual fashion.

Let's examine the above statement for a minute. Exactly what criteria and evidence should we look for to fulfill this statement for the "best product / company?"

First I like to look at the age of a company. Statistically most companies under 5 years old go out of business - not a good thing. Network Marketing companies on the other hand if they're at least two years old and seem credible they most likely are going to survive.

Here's something I recommend you at least examine. Often with a somewhat new company if you look at the top management, the marketing of that company will indicate the top management comes to you with 40 years combined experience and have run 3 previous companies. And try to promote that as a plus. I would say "Oh they couldn't get the first 3 right so now they're going to go for number 4". (Continued below)

Why do I say that- well look at the true pioneers of business genius. They almost always struggled at first but they rode that one company to the top. They didn't keep going from one company to the next.

Case in point - Henry Ford rode Ford Motor Company from the beginning to the top. Bill Gates did the same with Microsoft. Walt Disney struggled but he never was deterred enough to go start something else besides Dreams and Imagination. The founders of Amway Rich DeVos and Jay Van Andel took their first innovation to the top, they didn't give up and go start something else.

The bottom line is it has been my observation that a company with a visionary owner that is still with the first company he started, that company ill almost always greatly outperform the company that was started by a guy that had started 4 or 5 companies previously.

So for long term stability and maximum residual income I would look for a company that would be at least 3 years old and is the first creation and vision of a passionate founder.

Ideally you would want a company that has some maturity under its belt prior to it undergoing a major growth cycle called momentum. Typically when a new company experiences massive sales growth early on the management is typically unprepared to handle it. Thus they make mistakes. Sometimes critical mistakes, and if these mistakes are in the middle of a major growth period they can kill off that growth. In network marketing once you lose that momentum growth it's almost impossible to get it back again. So what are these critical mistakes? Usually they are of an unpreparedness nature, companies most often will survive these type of mistakes, provided they're not a constant thing. On the other hand there are a couple of fatal mistakes I've seen that can kill growth. One is assuming or underestimating what the customer wants.

The other is over-expanding into new markets too quickly. In other words a company can get caught up in the rapid growth they are experiencing and start thinking. "How much more money can we make if we open up 30 or 40 or 50 new markets?" So here's what happens, their distributors will start trying to build in each of these new markets/countries and in effect leave a bunch of incomplete businesses in the previous country. It's like they're building a house and before they get it finished they're off building a new house.

What ends up happening is the partially completed businesses in each of these separate markets/countries will start to crumble causing growth to stagnate. Many of the distributors will quit and move on to another company, very likely never to return. And like I said earlier once the growth of a company greatly slows down, it almost never comes back.

However, the smart company will delay expansion develop the markets they are in and strategically expand into other countries, which ultimately keeps the excitement high in the existing countries and in the new countries. This tens to pour even more fuel on the fire of growth.

This is why ideally you would want a company that has some maturity under its belt prior to it undergoing a major growth cycle called momentum, because this along with mature management will typically prevent them from getting too greedy too quick, overextending its resources and killing off the golden goose.

Free Report -Selling Sucks!

There's an expression in Network Marketing and home business that goes like this: "People don't care how much you know until they know how much you care."

This all leads back to the question, "How do I find the best Network Marketing home business?"

This is one more factor in selecting the best home business.

Would you not agree that all other things being equal the person or company that cares the most about your individual welfare would be superior to one that cares less. This is something no one thinks about, but when all is said and done this could be one of the most important factors in determining the best network marketing company. That is this - the level of caring displayed by the CEO of the company.

Think of this scenario, which of these Senators or Representatives do you want representing you. One that really cares about you and with every decision is considering how it could effect you and your welfare or one who is making each decision based upon how it could effect his re-election chances?

Let me ask you a question. "Which of these CEO's would you want running the Network Marketing company you'll a part of? CEO 1 who with each critical situation asks the question, "How is this going to affect our bottom line?" or CEO 2 who asks, "How will this impact our distributors in the field, will it be good or bad for them?"

The point is very few people give any thought as to the CEO of a company and yet it could be argued this position is as important as the comp plan, products, marketing plan and more. This is the guy who could change the comp plan on you after 3 years of hard building greatly impacting your check and organization. And don't think it can't happen I personally know people you've had their checks fall in one month over 70% because of CEO executive decisions to do things like change the comp plan.

You really need to do your homework and look for evidence that a company has a CEO like CEO 2 above, who makes every decision based on will it help or hurt the distributors in the field. It's simply not enough that they've got a number of years of experience, do they have a caring, service attitude toward their distributors? Ask for examples of this caring prior to joining that company.

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