I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. They can't help themselves. Their instant opinion is formed in their subconscious mind. It happens automatically. Your site visitors can't help themselves. It has absolutely nothing to do with the text on your website. In fact, their instant opinion is formed before the visitor will have read a single word of your copy.

The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. You might think if you make an unrepeatable offer, that your visitor is bound to be swayed by that! I'm sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the second your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. This may surprise you, but the answer is colors. Your visitor's instant opinion of your website is primarily due to the color scheme which you have used.

The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' There isn't anything we can do about this. Colors has an affect on each of us. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. The right colors can be the critical factor in the success of big company products. What this leads us on to that colors have a key element to play in the design of web pages. Colors on a computer screen also invoke this subconscious reaction in us all.

By the psychological power you could encourage your website visitors to leave your page the instant they see it. No matter what your website is about, it may simply be unsuccessful due to the colors you're using. Forget the text, it might never be read! But all is not lost. In the same way that colors can be a turn off, it is possible to create a positive feeling through the use of colors. This color psychology is nothing new. This has been with us for generations. It doesn't make any difference whether you know about color power, your subconscious mind is affected.

For example, a particular color scheme could convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list gives an idea of the emotions associated with their respective colors:

RED
Strength, danger, leadership, love, excitement, sense of power, energy etc

ORANGE
Confidence, cheerfulness, steadfastness, courage, comfort, friendliness, playfulness etc

YELLOW
curiosity, caution, intelligence, amusement, brightness, organization, joy etc

GREEN
Life, healing, harmony, food, money, nature, health etc

BLUE
Love, patience, trustworthiness, acceptance, peace, stability, tranquility etc

PURPLE
Independence, ambition, dignity, wisdom, royalty, luxury, nobility etc

BROWN
Reliability, primitive, comfort, tribal, earthiness, nature, durability etc

BLACK
Wealth, dramatic, power, style, elegance, formality, sophistication etc

WHITE
Purity, goodness, easy, cleanliness, fresh, innocence, simplicity etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. And you may never see them again. It is important therefore that your website uses the right color scheme. If you can achieve this, you will produce better results from your website. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.

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