Google Adwords Tips - Everything You Need To Know About Google Adwords

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Are You Losing The Game With Google Adwords?

Are you losing lots of money every single day getting lots of clicks on your ads but no sales? If you are facing this problem, then you must check out this lens.

I'll be covering some of the most vital areas you need to know to be profitable in Google Adwords.

I've hidden some of the very best Google Adwords tips throughout this whole lens - so be sure to read each and every word in this lens to find out these golden nuggets! ;)

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What's In This Site? 

To enhance your navigating experience, I've included a simple Table of Contents section - simply click on the links to go directly to the topic that is of interest to you.

What Is Your Level Of Expertise With Google Adwords? 

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Ask Me A Question: What's Your Burning Question About Google Adwords? 

I'd love to hear from you - What is your number 1 burning question about Google Adwords that you want me to explain in detail?

Let me know below, and I'll try my very best to answer them to the best of my ability. ;)

Lensmaster

jaredplittle

Thank you so much, I just started exploring a test case on PPC with Google adwords and was a little lost, I will bookmark this and read it a couple times. Lots of great stuff here. I will be linking to this on my blog http://themoneycult.com once I publish the results of my 1st test case next week.

ReplyPosted June 24, 2009

Lensmaster

textadexchanges wrote...

I Love Your Lens! 5 Stars! My Web Traffic Robot

ReplyPosted February 01, 2009

Lensmaster

spacetruckin wrote...

Nice Lens, some good resources. Stop by and learn about getting a free adwords software that you can use to peek at others keywords they use in their adwords campaign.

ReplyPosted January 14, 2009

Lensmaster

mickg wrote...

Awesome Lens..... I'm also an Adwords Fanatic.... Check-out my lens - http://www.squidoo.com/googleadwordsrkool

ReplyPosted January 06, 2009

Lensmaster

d-artist wrote...

great info 5*

ReplyPosted October 31, 2008

Lensmaster

tdove wrote...

Thanks for joining G Rated Lense Factory!

ReplyPosted September 18, 2008

Lensmaster

annetteghallowell wrote...

Thanks for making AdWords more understandable! I will be back for more help soon! 5*

ReplyPosted August 11, 2008

Lensmaster

Spycat wrote...

Great Lense, super helpful, Ive learned so much just by reading your lenses, you really know your stuff, keep it up!

ReplyPosted August 02, 2008

Lensmaster

Junyuan wrote...

Hi Alice, Thank you for your question - To be honest with you, the 3 free keyword tools that I've mentioned in this lens is more than sufficient for your keyword research. There's no need for you to spend additional money for you to purchase any keyword softwares.

One piece of advise for you - if you are selling products/services in the area you are familiar with, the best keyword tool you can rely on is yourself - think about this "What keywords will I enter to buy a particular product/service (in the topic/subject that I'm in)?" - These will be keywords that you'll use in your Google Adwords campaigns.

If you can think of using these keywords when you want to buy something, chances are, a lot of people will be entering the exact same keywords as well.

Hope that helps. Good luck! ;)

ReplyPosted June 21, 2008

Lensmaster

alicesy wrote...

I like the quality insight you have provided here about Google Adwords. Any software to recommend in finding the "buying" keywords used in affiliate marketing ?

Pls check out my blog about Auto Insurance Quotes.

ReplyPosted June 21, 2008

 
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Where Will My Ads Appear? 

I've captured a screenshot of a Google search page below:

Google Search Engine Results

Look at where I've circled in the above screenshot - that's where your ads will appear, on the right hand side of any search results - the sites listed here are what we call as "paid listing".

Those sites listed on the left are what we called as "organic listing" - and whenever someone clicks on these links, the website's owner need not pay for anything - it's free traffic.

As to how you can get your website listed in the first position in the Google search engine in the "organic listing" will depend on many factors - you'll need to apply Search Engine Optimization (SEO) skills here.

Google Adwords Learning Center 

If you are new to Google Adwords, you must visit the link below.

This site is created by Google, consisting of a series free video tutorials that will guide you through everything you need to know about Google Adwords:

Click Here For Video Tutorials On Google Adwords

Free Report By Google Worth $27 

The Maximum Effect By GoogleClick on the link below to download your free "The Maximum Effect" by Google - with tips on how you can make the most out of your Google Adwords account.

This 41-page e-book is very resourceful and I highly recommend you to click on the link to download it, print it out and read each and every word in this report.

Right Click Here & Select "Save As" To Download Your Free "The Maximum Effect" Report Now

Starting With Google Adwords 

How To Set Up Your Google Adwords Account

I've prepared the following video to run through with you step-by-step how you can set up a Google Adwords account.

For those of you who need help in setting up your Google Adwords account, click on the image below (a new webpage will pop up in a new Window) with the video I've recorded on setting up your Google Adwords account

How To Set Up Your Google Adwords Account

Understanding Terms Used In Google Adwords 

The following are some of the terms most commonly used in Google Adwords and what these terms are:

1. CPC (Cost Per Click)
CPC, also known as Cost Per Click, is how much Google Adwords charges you when someone clicks on your ad.

2. Maximum CPC
Maximum CPC is an amount you are willing to pay at maximum for a click on your ad.

You'll have to state a maximum CPC for all your keywords when you create a new campaign - Google Adwords will NOT charge you beyond your maximum CPC.

3. Impressions
Impressions is the number of times your ad has been displayed for each keyword.

4. CTR (Click Through Rate)
CTR, also known as Click Through Rate, is a percentage generated by Adwords for each keyword - it is calculated based on the following formula:

(Number of Clicks / Number of Impressions) * 100 = CTR (in percentage)

In general, the higher your CTR is, the more relevant Google think your ad is, and as such, over time, as your CTR increases, Google Adwords will charge you lower per click when someone clicks on your ad.

5. Quality Score (QS)
Quality Score is a score that's calculated by Google Adwords based on a number of factors - the quality of your destination page (page at which you'll lead your visitors to when they click on your ad), your keyword's CTR, maximum CPC that you've set, etc.

The page in which you're going to send visitors to when they click on your ad is very important here - if your page is just a very simple page that provides no information but to ask them to enter their first name and email address to proceed, chances are you'll get a very poor Quality Score, and as a result, you'll have to pay a very high Cost Per Click.

In essence, the better the Quality Score is, the lesser you need to pay when someone clicks on your ad.

 

Perry Marshall's Definitive Guide To Google Adwords

4 Keyword Types In Google Adwords 

There are 4 main keyword types in Google Adwords, and I'm going to explain what these keyword types are with examples:

1. Broad Match
Broad match keywords are keywords without any inverted commas (") or square brackets ([ ]) in between.

Let me give you an example of a broad match keyword - learn golf.

Your ad will be triggered whenever the keyword phrase a person types in contains both "learn" and "golf". Also, your ad will also be triggered for related terms relating to the words "learn" and "golf" as well.

Here are some examples of keywords that will trigger your ads:

- learn how to play golf
- golf learning websites
- master the art of learning golf
- golf learn lessons online

This type of keyword will allow for your ad to be shown most of the time. However, it is sometimes very untargeted traffic.

I personally do not like to target broad match keywords in my Adwords campaigns.

2. Phrase Match
Phrase match keywords are keywords that has inverted commas in between - for example "learn golf".

Your ad will only be triggered if the keyword phrase a person types in contains the word "learn golf" in that sequence.

Here are some of the keyword phrase examples that will trigger your ad:

- i want to learn golf online
- learn golf on the internet
- where can i learn golf
- learn golf swing

However, your ad will NOT be triggered when someone types in the following:

- learning golf
- learn how to play golf
- golf learn

3. Exact Match
Exact match keyword phrases have square brackets in between them - for example [learn golf].

You ad will ONLY be triggered when someone enters the words learn golf in that sequence. Nothing else in front or at the back.

I love to target my ads with both exact and phrase match keywords - as they give me the best targeted traffic to my website.

4. Negative Match
Many people neglect having negative keywords in their ad campaigns. You need to find as many negative words as possible to eliminate unwanted ad impressions and unwanted clicks.

Let me give you an example - if you're selling a digital book product on golf entitled "beginner golf tips", you wouldn't want your ad to show up when someone is looking for free beginner golf tips, beginner golf tips torrent, beginner golf tips download, etc.

All you need to do here is to precede these keywords with a negative (-) sign, for example

-free
-torrent
-download

This is very important: You MUST build up your list of negative keywords. To look out for negative keywords, simply make use of the free Google Keywords tool or free Wordtracker tool, type in the keyword which you want to target, and browse through the list to see if there's any keyword terms you do not wish your ad to appear if someone enters them in.

I normally have a list of about 500 - 600 negative keywords in any Adwords campaign that I have - this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.

Understanding Your Potential Customer's Buying Life Cycle 

This Is Very Crucial In Targeting The Right Keywords With The Highest Conversion Rates

Understanding your potential customer's buying life cycle is very crucial in you deciding the type of keywords you should target for any Adwords campaign that you're going to set up.

Keyword Life Cycle

The above is a diagram I've drawn up to illustrate the whole process of your potential customer's buying life cycle, as well as the type of keywords that they'll possibly key in each stage of the life cycle.

Let me explain this with an example. Take for instance you are promoting BMW 7 series car as an affiliate - which keywords you should target for the best results:

1. Browsing Keywords

In this stage, your potential customers probably doesn't know what model or even what brand of car he/she wants. But he/she is interested in getting a new car.

So he'll just enter keywords like the following to find out what types of cars and models are available:

- fast cars
- cool cars
- sports cars
- nice cars
- smart cars

The list doesn't stop there - but just to give you an example of keywords they'll possibly enter. This is the browsing keywords phase.

If you are promoting a BMW 7 series car and you're targeting keywords like these, chances are you'll get lots of ad impressions, you may get lots of clicks, but no conversions - the reason is because people who type in these keywords do not even have an intention to buy.

I don't normally encourage you to target such keywords for your Adwords campaign. It's just a waste of time and money.

2. Comparison Keywords

After some research, you potential customer decides he wants to buy a BMW car - but doesn't know which model he wants. At this stage, he wants to find out more about BMW cars, so he'll enter keywords like:

- BMW for sale
- BMW reviews
- compare BMW models

If you have a created a landing page to collect your potential customers' first name and email address in exchange for a free report, email series, video series, audio series, etc. to educate him/her on the types of BMW car models available, and eventually convince him why he/she should get the BMW 7 series car which you're promoting, then you should target these keywords in your Adwords campaign.

This is the comparison keywords phase. Remember, in this phase, your customers know what they want - in BMW, but he/she doesn't know whether BMW cars is the best choice for him, or he/she doesn't know which model to go for. With the right marketing techniques, you may be able to get some sales here.

3. Buying Keywords

Your potential customer know what he/she wants - a BMW 7 series car, and is ready to buy. So he/she will enter keywords like:

- buy BMW 7 series
- cheap BMW 7 series
- BMW 7 series offer
- BMW 7 series car sale

The list goes on - These are called "Buying Keywords", and that's where most money will be made from - this is where you must target your keywords - all instances of keywords containing the phrase "BMW 7 series".

You'll get the highest number of conversions from these buying keywords.

Tools For Keyword Research 

3 Free Keyword Tools You Can Use For Keyword Research

I usually make use of these 3 free tools during my keyword research for suitable keywords for my Adwords campaigns:

1. Google's Keyword Research Tool

The following is a screenshot of how Google's keyword research tool looks like:

Google's Keyword Research Tool

Google's keyword research tool does not tell you the exact number of searches for a particular keyword but rather - the popularity of these keywords is denoted by bars.

2. Wordtracker's Free Keyword Reseach Tool

Another tool I use very often is Wordtracker's free keyword research tool:

Wordtracker's Free Keyword Research Tool

In Wordtracker's free keyword research tool, it gives you the number of searches daily for each particular keyword - this number is derived from the number of searches in search engines such as dogpile.com, metacrawler.com, etc.

I'm not too bothered by the numbers here as they are just rough estimates.

3. Keyword Discovery's Free Keyword Research Tool

The following is a screenshot of Keyword Discovery's Free Keyword Research Tool:

Keyword Discovery's Free Keyword Research Tool

This tool is similar to Wordtracker's free keyword research tool - in that it gives you the number of searches for every keyword - this statistic is taken from the number of searches in over 200 search engines worldwide.

Again, I am not too bothered about the statistics. I'm only looking for possible keywords which I can include in my Adwords campaign.

You can also make use of these 3 keyword tools for your negative keywords research - they are very useful and I use these 3 tools all the time in all my Adwords campaigns.

How Much Should I Bid For? - Tips For Determining Your Maximum CPC 

As a rough estimate, I'm going to assume that I'm going to get 1 sale every 100 clicks (you can take this assumption as well)

Let's say the commission you'll receive for this product is $47 for every sale. Therefore, your maximum CPC should be:

Commission Paid for 1 Sale / 100

Which in this case will be $0.47 - you can set your maximum CPC as $0.47.

However, you may also want to assume that you will be able to get 1 sale in every 50 clicks. In such a scenario, you can set your maximum CPC as $0.94.

Normally, I will be able to get a sale every 33 clicks on the average (that's my average) - so for me, I can set my maximum CPC as $1.42.

Is It Possible For Me To Set My Maximum CPC To Be The Same As The Minimum Bid Specified By Adwords?  

Before I answer this question, let me explain what this minimum bid specified by Adwords means - this minimum bid is the minimum amount you need to set as your maximum CPC in order for Google Adwords to display your ads.

If you set your maximum CPC to be lower than what is specified in the minimum bid, then Google Adwords will not show your ads.

Back to the question, yes, you can set your maximum CPC for each keyword to be the same as the minimum bid specified by Adwords. By doing so, your ad will most likely be placed in the tail end for the keyword you're bidding for.

Let's say if there are already 10 ads for this particular keyword you are bidding for - your ad will be placed in the 11th position.

Targeting Search & Content Networks - Or Not? 

When you enter your campaign's settings you'll see a column called "Networks" which lets you state the networks in which you want your ads to appear in:

Google Adwords Network Campaign Settings

1. Google Search
When this is checked (this must be checked), your ad will appear when someone enters the keyword you've bid for in the Google Search Engine.

2. Search Network
When this is checked, your ad will appear when someone enters the keyword you've bid for in Google's Search Network - such as Froggle, Google Groups, AOL, Netscape, Ask.com, Shopping.com, Earthlink.com, Compuserve, AT&T.

I personally don't recommend you to check this option because the clicks are not very targeted (based on experience)

3. Content Network
When this option is checked, you ads will appear in related websites on the Internet in which the webmaster has Adsense modules in.

I do not recommend you to check this option also because the clicks you get are very untargeted (again based on my experience)

How Can I Write An Effective Ad Copy? 

Writing an effective ad copy is very crucial to get a very good CTR - because your ad will stand out from the rest and this will definitely catch people's attention and click on your ad.

One good way to create an ad copy is to create your own "swipe" file - this file will contain good ad phrases that you can use.

You are probably asking me now how can you find good ad phrases you can use - easy. All you need to do is to look into your local newspaper - which ever ad that caught your eye will be a good ad - copy the exact phrase in the ad that caught your eye and place it in this "swipe" file of yours. If this ad phrase manage to catch your eye, it is very likely that it will be able to catch the eye of others as well.

Another way is to look at the ads that's in the Google Search Engine for the various keywords that you're looking to place your ads on - see which ad caught your eye - and for the ad that caught your eye - what ad phrase did the advertiser use? Copy this ad phrase into your "swipe" file again.

Over time, you'll have a "swipe" file full of eye-catching ad phrases that you can use in your ads to have an effective ad copy, and thereby improving your ad's CTR.

What Is Google Slap? 

What exactly is a Google Slap? To put it in layman terms, it simply means Google Adwords penalizing advertisers by slapping them with a very high minimum bid for a keyword - from a minimum bid of $5 or $10 per click for a keyword.

The reason why these advertisers are penalized is most likely due to the quality of the destination page they lead people to when their ads are being clicked.

As you already know, Google loves unique content, and they detest spams - so if you're going to lead someone to a destination page where it contains nothing but 2 form fields to ask them for their first name and email address, you'll most likely be penalize by Google - by needing to pay a very high cost per click.

How Do I Know If I Have Been Google "Slapped"? 

Very easy, all you need to do is to look at the "Quality Score" column in your campaign ad group page (I've captured a screenshot and circle the Quality Score column below):

Google's Quality Score Column

If you look under the Quality Score column, you'll see a "Minimum Bid" under your Quality Score for each keyword - if the minimum bid is $5 or $10, it means to say you've been Google "slapped" for that particular keyword.

When that happens, it means that Google deemed that the destination website you've led the visitor to when they click on your ad is not relevant to the keyword you've bidded or the destination website has very poor quality contents. You'll have to look into improving the destination website.

What Is This "Quality Score" All About ? I Want To Learn More About It  

Here's a 10-page report by Jeremy Palmer titled "The Unofficial Guide to Google Quality Score" - it covers everything you need to know about Google Adwords' Quality Score.

You can download this report by clicking on the link below:

Click Here To Download Your Copy Of "The Unofficial Guide To Google Quality Score" Report

 

Perry Marshall's Definitive Guide To Google Adwords

Are There Any Books You Can Recommend To Master Google Adwords? 

Here are some of the books I've personally bought and read about Google Adwords and I highly recommend you to get them if you want to learn more about Google Adwords.
AdWords For Dummies (For Dummies (Computer/Tech))

AdWords For Dummies (For Dummies (Computer/Tech))

by: Howie Jacobson

Amazon Price: $15.74 (as of 07/09/2009) Buy Now

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

by: Perry Marshall, Bryan Todd

Amazon Price: $16.47 (as of 07/09/2009) Buy Now

Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

by: Peter Kent

Amazon Price: $16.49 (as of 07/09/2009) Buy Now

Are There Any Other Pay Per Click Sites Where I Can Place My Ads In? 

Some of you may find Adwords too competitive (there are really lots of competition in some of those very hot niches).

You may want to consider placing your ads in other Pay Per Click Search Engines, as the competition is lesser, and also you need not pay too much per click.

Here are some of the other Pay Per Click Search Engines you might want to consider placing your ads in:

Yahoo Search Marketing

MSN AdCenter

7 Search

LookSmart

Miva

Enhance

AdBrite

I did have successes in some of these other search engines - some of those really competitive keywords only cost me $0.01 per click in some of these search engines! ;)

What Is Your Favorite Pay Per Click Search Engine Site? 

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Share Your Experiences About Other Pay Per Click Search Engines 

Have you made use of other Pay Per Click Search Engines for your advertising other than Google Adwords?

If so, which other Pay Per Click Search Engines did you use, and what's your experience with them?

Lensmaster

mickg wrote...

Yup - I've used: ABC Search, Microsoft Adcentre, MIva, Yahoo, Findology and a few more too. The only one that comes close in terms of quality traffic is Yahoo - although they are expensive. Microsoft Adcentre isnt too bad - and you can import Adwords Campaigns directly (using csv) Which is handy. For cheap (throw-away-type-traffic) ABC isnt too bad - as they have a RON option.

ReplyPosted January 06, 2009

Lensmaster

Gusher wrote...

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ReplyPosted July 15, 2008

Lensmaster

WebMarketing2point0 wrote...

FANTASTIC lens about adwords. I would recommend everyone read this lens again. Thanks for getting so much free value out there about adwords.

MM

Check outIM Adwords, a product aimed at helping supercharge Google Adwords campaigns, especially for IM-ers.

ReplyPosted July 09, 2008

Lensmaster

alicesy wrote...

You are amazing and so is your lens. Thanks for all the great info.

Please check out my Wedding Dresses site.

ReplyPosted June 21, 2008

Lensmaster

anilg wrote...

You have a great lens with lots of valuable information about Google adwords. To know how to make money online from various resources on the internet, visit my lens.

ReplyPosted June 10, 2008

Lensmaster

rdilipk1 wrote...

I have used a few other pay-per-click search engines, the most prominent of them being 'MIVA' and 'ASK'. But the results are very poor though you can get very cheap traffic from these search engines.

ReplyPosted June 02, 2008

Lensmaster

derickyung wrote...

Hi Jun Yuan, thanks for checking out my lens on Google Adwords. I've added my lens to your Internet marketing directory. You have some great information here!

ReplyPosted May 30, 2008

Lensmaster

site-builder wrote...

Adwords has been my main PPC search engine. However I have recently been learning something new that is more powerful than adwords. It's called Co-Registration Advertising and it promises to build your list bigger and faster than anything else out there.

ReplyPosted May 30, 2008

Lensmaster

tirythajb wrote...

Great informative lens

ReplyPosted May 30, 2008

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I am looking forward to seeing you in MySpace. ;)

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Comments / Feedbacks / Suggestions 

I hope that you've benefited from this lens I've created about Google Adwords.

I'd like to hear from you. Please feel free to let me know of any comments, feedbacks or suggestion.

Many thanks! ;)

Lensmaster

Roy-Scribner wrote...

Good information - thanks for the link to the Google Report. I really did not know anything about keywords before reading your lens, but now I am considering using it, thanks!

ReplyPosted September 28, 2008

Lensmaster

site-builder wrote...

Great lens on Adwords. Lots of good info and tips.
Five stars and faved.

ReplyPosted May 30, 2008

Lensmaster

Guru-Crusher wrote...

Man that is one great lens. Should help anyone looking to start with adwords. Five Stars!
Also be sure to check out my Adwords Marketing Preparation Lens. Should help anyone getting started with Adwords!

ReplyPosted May 29, 2008

Write Me A Testimonial & Receive Free Traffic To Your Website 

If you've benefited from all the free information I've given out in my Squidoo lenses, let me know about it by writing me a testimonial, and receive tons of free traffic to your website in return.

All you need to do is to send me your testimonial with the following information directly to me at junyuan@junyuanlim.com :-

- Your full name (no nickname or pen name)
- Your email address (it will NOT be shared will be known ONLY to me)
- Country & state you're from
- Photographs (if you do not have one, it's OK - but if you have one, you're going to get much more traffic from me - I'll tell you why later)
- Your website
- Your testimonial for me (it can be in text form, video form, or audio form - tell me exactly which Squidoo lens or which part of my report has benefited you, how has it benefited you - it can be in terms of the amount of money you've generated from my information, or how it has improved your Internet Marketing experience)

What I'll do here is that I'll put up ALL testimonials that you've sent me in a special section in ALL my Squidoo lenses, Squidoo groups, as well as in ALL my websites - I'll also include a live link to your website (which people can click on to visit) - thereby driving you tons of free traffic.

Testimonials that contain photographs, videos, audios, proofs of earnings will have a higher placement.

Once again, my personal email address is junyuan@junyuanlim.com. Send me your testimonials to this email address.

I look forward to receive your testimonials. ;)

Latest Google Adwords News From Google 

Check out this lens often for the latest news about Google Adwords direct from Google.

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Would You Like To Create A Squidoo Lens Like This One For Free? 

Yes! You got me right there... You too can create a Squidoo lens that look exactly like mine for free!

And the best part is - Everything is point and click! There's NO web design skills or whatever involved. As long as you know how to use a keyboard and a mouse, you can create your very own Squidoo lens (just like this one) in less than an hour!

All you need to do is to sign up for a free account at Squidoo (which takes at most 5 minutes to sign up) and you're ready to create your very first Squidoo lens immediately!

Click Here Now To Sign Up For Your Free Squidoo Lens & Start Creating Your Very First Squidoo Lens Immediately!

Jun Yuan's Successful Internet Marketing Strategies Revealed 

Check out my Successful Internet Marketing Strategies Revealed blog - where I'll be putting up free articles with tips you can use to generate massive amounts of cash on the Internet.

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