Which Method Would You Prefer To Learn Internet Marketing? 

What's In This Site? 

• Which Method Would You Prefer To Learn Internet Marketing?
• What Is Your Level Of Expertise With Google Adwords?
• Ask Me A Question: What's Your Burning Question About Google Adwords?
• Where Will My Ads Appear?
• Google Adwords Learning Center
• Free Report By Google Worth $27
• Starting With Google Adwords
• Understanding Terms Used In Google Adwords
• 4 Keyword Types In Google Adwords
• Understanding Your Potential Customer's Buying Life Cycle
• Tools For Keyword Research
• How Much Should I Bid For? - Tips For Determining Your Maximum CPC
• Is It Possible For Me To Set My Maximum CPC To Be The Same As The Minimum Bid Specified By Adwords?
• Targeting Search & Content Networks - Or Not?
• How Can I Write An Effective Ad Copy?
• What Is Google Slap?
• How Do I Know If I Have Been Google "Slapped"?
• What Is This "Quality Score" All About ? I Want To Learn More About It
• Are There Any Books You Can Recommend To Master Google Adwords?
• Are There Any Other Pay Per Click Sites Where I Can Place My Ads In?
• What Is Your Favorite Pay Per Click Search Engine Site?
• Share Your Experiences About Other Pay Per Click Search Engines
• Internet Marketing Guides With Master Resell Rights
• Adsense Profits
• Affiliate Marketing
• Article Writing
• Blogging For Profits
• Copywriting Secrets
• Digital Product Creation Secrets
• Email Marketing
• Ezine Marketing
• Forum Traffic Secrets
• Giveaway Events Profits
• HubPages Profits
• Internet Marketing (In General)
• Joint Venture (JV) Profits
• List Building Strategies
• Membership Sites Profits
• MySpace Marketing
• Niche Marketing
• Podcasting Secrets
• Private Label Rights Profits
• Resell Rights Profits
• Search Engine Optimization (SEO)
• Traffic Generation Strategies
• Video Marketing
• Web 2.0
• Testimonials I've Received
• Be The First To Receive Latest Updates On Google Adwords
• Find Me On MySpace
• Follow Me On Twitter
• Like This Lens? Favorite It!
• Like This Lens? Share It With Your Friends Now...
• Join My Internet Marketing Group
• Comments / Feedbacks / Suggestions
• Write Me A Testimonial & Receive Free Traffic To Your Website
• Latest Google Adwords News From Google
• Highly Recommended Guides For Affiliate Marketing
• My Internet Marketing Lens
• Would You Like To Create A Squidoo Lens Like This One For Free?
• Jun Yuan's Successful Internet Marketing Strategies Revealed
• Internet Marketing News Watch

What Is Your Level Of Expertise With Google Adwords? 

Ask Me A Question: What's Your Burning Question About Google Adwords? 

I'd love to hear from you - What is your number 1 burning question about Google Adwords that you want me to explain in detail?

Let me know below, and I'll try my very best to answer them to the best of my ability. ;)

tdove Thanks for joining G Rated Lense Factory! Posted September 18, 2008

annetteghallowell Thanks for making AdWords more understandable! I will be back for more help soon! 5* Posted August 11, 2008

Spycat Great Lense, super helpful, Ive learned so much just by reading your lenses, you really know your stuff, keep it up! Posted August 02, 2008

Junyuan Hi Alice, Thank you for your question - To be honest with you, the 3 free keyword tools that I've mentioned in this lens is more than sufficient for your keyword research. There's no need for you to spend additional money for you to purchase any keyword softwares. One piece of advise for you - if you are selling products/services in the area you are familiar with, the best keyword tool you can rely on is yourself - think about this "What keywords will I enter to buy a particular product/service (in the topic/subject that I'm in)?" - These will be keywords that you'll use in your Google Adwords campaigns. If you can think of using these keywords when you want to buy something, chances are, a lot of people will be entering the exact same keywords as well. Hope that helps. Good luck! ;) Posted June 21, 2008

alicesy I like the quality insight you have provided here about Google Adwords. Any software to recommend in finding the "buying" keywords used in affiliate marketing ? Pls check out my blog about Auto Insurance Quotes. Posted June 21, 2008

Junyuan Hi... I don't quite get your question. If you are asking how to start off with Google Advertising, you can follow through the materials in this lens - from top down. If you are asking about how to get started with affiliate marketing, you may like to visit my lens on Jumpstart Internet Marketing, where I listed down 5-steps to follow very closely (step-by-step) to start generating your first dollar online. I hope I've answered your question. If you have any other questions, please feel free to let me know. ;) Good luck! Posted June 17, 2008

ebay-grandma How do I start? Posted June 17, 2008

Where Will My Ads Appear? 

I've captured a screenshot of a Google search page below:



Look at where I've circled in the above screenshot - that's where your ads will appear, on the right hand side of any search results - the sites listed here are what we call as "paid listing".

Those sites listed on the left are what we called as "organic listing" - and whenever someone clicks on these links, the website's owner need not pay for anything - it's free traffic.

As to how you can get your website listed in the first position in the Google search engine in the "organic listing" will depend on many factors - you'll need to apply Search Engine Optimization (SEO) skills here.

Google Adwords Learning Center 

If you are new to Google Adwords, you must visit the link below.

This site is created by Google, consisting of a series free video tutorials that will guide you through everything you need to know about Google Adwords:

Click Here For Video Tutorials On Google Adwords

Free Report By Google Worth $27 

Click on the link below to download your free "The Maximum Effect" by Google - with tips on how you can make the most out of your Google Adwords account.

This 41-page e-book is very resourceful and I highly recommend you to click on the link to download it, print it out and read each and every word in this report.

Right Click Here & Select "Save As" To Download Your Free "The Maximum Effect" Report Now

Starting With Google Adwords 

How To Set Up Your Google Adwords Account

I've prepared the following video to run through with you step-by-step how you can set up a Google Adwords account.

For those of you who need help in setting up your Google Adwords account, click on the image below (a new webpage will pop up in a new Window) with the video I've recorded on setting up your Google Adwords account

Understanding Terms Used In Google Adwords 

The following are some of the terms most commonly used in Google Adwords and what these terms are:

1. CPC (Cost Per Click)
CPC, also known as Cost Per Click, is how much Google Adwords charges you when someone clicks on your ad.

2. Maximum CPC
Maximum CPC is an amount you are willing to pay at maximum for a click on your ad.

You'll have to state a maximum CPC for all your keywords when you create a new campaign - Google Adwords will NOT charge you beyond your maximum CPC.

3. Impressions
Impressions is the number of times your ad has been displayed for each keyword.

4. CTR (Click Through Rate)
CTR, also known as Click Through Rate, is a percentage generated by Adwords for each keyword - it is calculated based on the following formula:

(Number of Clicks / Number of Impressions) * 100 = CTR (in percentage)

In general, the higher your CTR is, the more relevant Google think your ad is, and as such, over time, as your CTR increases, Google Adwords will charge you lower per click when someone clicks on your ad.

5. Quality Score (QS)
Quality Score is a score that's calculated by Google Adwords based on a number of factors - the quality of your destination page (page at which you'll lead your visitors to when they click on your ad), your keyword's CTR, maximum CPC that you've set, etc.

The page in which you're going to send visitors to when they click on your ad is very important here - if your page is just a very simple page that provides no information but to ask them to enter their first name and email address to proceed, chances are you'll get a very poor Quality Score, and as a result, you'll have to pay a very high Cost Per Click.

In essence, the better the Quality Score is, the lesser you need to pay when someone clicks on your ad.

4 Keyword Types In Google Adwords 

There are 4 main keyword types in Google Adwords, and I'm going to explain what these keyword types are with examples:

1. Broad Match
Broad match keywords are keywords without any inverted commas (") or square brackets ([ ]) in between.

Let me give you an example of a broad match keyword - learn golf.

Your ad will be triggered whenever the keyword phrase a person types in contains both "learn" and "golf". Also, your ad will also be triggered for related terms relating to the words "learn" and "golf" as well.

Here are some examples of keywords that will trigger your ads:

- learn how to play golf
- golf learning websites
- master the art of learning golf
- golf learn lessons online

This type of keyword will allow for your ad to be shown most of the time. However, it is sometimes very untargeted traffic.

I personally do not like to target broad match keywords in my Adwords campaigns.

2. Phrase Match
Phrase match keywords are keywords that has inverted commas in between - for example "learn golf".

Your ad will only be triggered if the keyword phrase a person types in contains the word "learn golf" in that sequence.

Here are some of the keyword phrase examples that will trigger your ad:

- i want to learn golf online
- learn golf on the internet
- where can i learn golf
- learn golf swing

However, your ad will NOT be triggered when someone types in the following:

- learning golf
- learn how to play golf
- golf learn

3. Exact Match
Exact match keyword phrases have square brackets in between them - for example [learn golf].

You ad will ONLY be triggered when someone enters the words learn golf in that sequence. Nothing else in front or at the back.

I love to target my ads with both exact and phrase match keywords - as they give me the best targeted traffic to my website.

4. Negative Match
Many people neglect having negative keywords in their ad campaigns. You need to find as many negative words as possible to eliminate unwanted ad impressions and unwanted clicks.

Let me give you an example - if you're selling a digital book product on golf entitled "beginner golf tips", you wouldn't want your ad to show up when someone is looking for free beginner golf tips, beginner golf tips torrent, beginner golf tips download, etc.

All you need to do here is to precede these keywords with a negative (-) sign, for example

-free
-torrent
-download

This is very important: You MUST build up your list of negative keywords. To look out for negative keywords, simply make use of the free Google Keywords tool or free Wordtracker tool, type in the keyword which you want to target, and browse through the list to see if there's any keyword terms you do not wish your ad to appear if someone enters them in.

I normally have a list of about 500 - 600 negative keywords in any Adwords campaign that I have - this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.

Understanding Your Potential Customer's Buying Life Cycle 

This Is Very Crucial In Targeting The Right Keywords With The Highest Conversion Rates

Understanding your potential customer's buying life cycle is very crucial in you deciding the type of keywords you should target for any Adwords campaign that you're going to set up.



The above is a diagram I've drawn up to illustrate the whole process of your potential customer's buying life cycle, as well as the type of keywords that they'll possibly key in each stage of the life cycle.

Let me explain this with an example. Take for instance you are promoting BMW 7 series car as an affiliate - which keywords you should target for the best results:

1. Browsing Keywords

In this stage, your potential customers probably doesn't know what model or even what brand of car he/she wants. But he/she is interested in getting a new car.

So he'll just enter keywords like the following to find out what types of cars and models are available:

- fast cars
- cool cars
- sports cars
- nice cars
- smart cars

The list doesn't stop there - but just to give you an example of keywords they'll possibly enter. This is the browsing keywords phase.

If you are promoting a BMW 7 series car and you're targeting keywords like these, chances are you'll get lots of ad impressions, you may get lots of clicks, but no conversions - the reason is because people who type in these keywords do not even have an intention to buy.

I don't normally encourage you to target such keywords for your Adwords campaign. It's just a waste of time and money.

2. Comparison Keywords

After some research, you potential customer decides he wants to buy a BMW car - but doesn't know which model he wants. At this stage, he wants to find out more about BMW cars, so he'll enter keywords like:

- BMW for sale
- BMW reviews
- compare BMW models

If you have a created a landing page to collect your potential customers' first name and email address in exchange for a free report, email series, video series, audio series, etc. to educate him/her on the types of BMW car models available, and eventually convince him why he/she should get the BMW 7 series car which you're promoting, then you should target these keywords in your Adwords campaign.

This is the comparison keywords phase. Remember, in this phase, your customers know what they want - in BMW, but he/she doesn't know whether BMW cars is the best choice for him, or he/she doesn't know which model to go for. With the right marketing techniques, you may be able to get some sales here.

3. Buying Keywords

Your potential customer know what he/she wants - a BMW 7 series car, and is ready to buy. So he/she will enter keywords like:

- buy BMW 7 series
- cheap BMW 7 series
- BMW 7 series offer
- BMW 7 series car sale

The list goes on - These are called "Buying Keywords", and that's where most money will be made from - this is where you must target your keywords - all instances of keywords containing the phrase "BMW 7 series".

You'll get the highest number of conversions from these buying keywords.

Tools For Keyword Research 

3 Free Keyword Tools You Can Use For Keyword Research

I usually make use of these 3 free tools during my keyword research for suitable keywords for my Adwords campaigns:

1. Google's Keyword Research Tool

The following is a screenshot of how Google's keyword research tool looks like:



Google's keyword research tool does not tell you the exact number of searches for a particular keyword but rather - the popularity of these keywords is denoted by bars.

2. Wordtracker's Free Keyword Reseach Tool

Another tool I use very often is Wordtracker's free keyword research tool:



In Wordtracker's free keyword research tool, it gives you the number of searches daily for each particular keyword - this number is derived from the number of searches in search engines such as dogpile.com, metacrawler.com, etc.

I'm not too bothered by the numbers here as they are just rough estimates.

3. Keyword Discovery's Free Keyword Research Tool

The following is a screenshot of Keyword Discovery's Free Keyword Research Tool:



This tool is similar to Wordtracker's free keyword research tool - in that it gives you the number of searches for every keyword - this statistic is taken from the number of searches in over 200 search engines worldwide.

Again, I am not too bothered about the statistics. I'm only looking for possible keywords which I can include in my Adwords campaign.

You can also make use of these 3 keyword tools for your negative keywords research - they are very useful and I use these 3 tools all the time in all my Adwords campaigns.

How Much Should I Bid For? - Tips For Determining Your Maximum CPC 

As a rough estimate, I'm going to assume that I'm going to get 1 sale every 100 clicks (you can take this assumption as well)

Let's say the commission you'll receive for this product is $47 for every sale. Therefore, your maximum CPC should be:

Commission Paid for 1 Sale / 100

Which in this case will be $0.47 - you can set your maximum CPC as $0.47.

However, you may also want to assume that you will be able to get 1 sale in every 50 clicks. In such a scenario, you can set your maximum CPC as $0.94.

Normally, I will be able to get a sale every 33 clicks on the average (that's my average) - so for me, I can set my maximum CPC as $1.42.

Is It Possible For Me To Set My Maximum CPC To Be The Same As The Minimum Bid Specified By Adwords?  

Before I answer this question, let me explain what this minimum bid specified by Adwords means - this minimum bid is the minimum amount you need to set as your maximum CPC in order for Google Adwords to display your ads.

If you set your maximum CPC to be lower than what is specified in the minimum bid, then Google Adwords will not show your ads.

Back to the question, yes, you can set your maximum CPC for each keyword to be the same as the minimum bid specified by Adwords. By doing so, your ad will most likely be placed in the tail end for the keyword you're bidding for.

Let's say if there are already 10 ads for this particular keyword you are bidding for - your ad will be placed in the 11th position.

Targeting Search & Content Networks - Or Not? 

When you enter your campaign's settings you'll see a column called "Networks" which lets you state the networks in which you want your ads to appear in:



1. Google Search
When this is checked (this must be checked), your ad will appear when someone enters the keyword you've bid for in the Google Search Engine.

2. Search Network
When this is checked, your ad will appear when someone enters the keyword you've bid for in Google's Search Network - such as Froggle, Google Groups, AOL, Netscape, Ask.com, Shopping.com, Earthlink.com, Compuserve, AT&T.

I personally don't recommend you to check this option because the clicks are not very targeted (based on experience)

3. Content Network
When this option is checked, you ads will appear in related websites on the Internet in which the webmaster has Adsense modules in.

I do not recommend you to check this option also because the clicks you get are very untargeted (again based on my experience)

How Can I Write An Effective Ad Copy? 

What Is Google Slap? 

What exactly is a Google Slap? To put it in layman terms, it simply means Google Adwords penalizing advertisers by slapping them with a very high minimum bid for a keyword - from a minimum bid of $5 or $10 per click for a keyword.

The reason why these advertisers are penalized is most likely due to the quality of the destination page they lead people to when their ads are being clicked.

As you already know, Google loves unique content, and they detest spams - so if you're going to lead someone to a destination page where it contains nothing but 2 form fields to ask them for their first name and email address, you'll most likely be penalize by Google - by needing to pay a very high cost per click.

How Do I Know If I Have Been Google "Slapped"? 

Very easy, all you need to do is to look at the "Quality Score" column in your campaign ad group page (I've captured a screenshot and circle the Quality Score column below):



If you look under the Quality Score column, you'll see a "Minimum Bid" under your Quality Score for each keyword - if the minimum bid is $5 or $10, it means to say you've been Google "slapped" for that particular keyword.

When that happens, it means that Google deemed that the destination website you've led the visitor to when they click on your ad is not relevant to the keyword you've bidded or the destination website has very poor quality contents. You'll have to look into improving the destination website.

What Is This "Quality Score" All About ? I Want To Learn More About It  

Are There Any Books You Can Recommend To Master Google Adwords? 

Here are some of the books I've personally bought and read about Google Adwords and I highly recommend you to get them if you want to learn more about Google Adwords.

AdWords For Dummies (For Dummies (Computer/Tech))

by Howie Jacobson

Amazon Price: $16.49 (as of 10/07/2008)

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

by Perry Marshall, Bryan Todd

Amazon Price: $16.47 (as of 10/07/2008)

Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

by Peter Kent

Amazon Price: $16.49 (as of 10/07/2008)

Are There Any Other Pay Per Click Sites Where I Can Place My Ads In? 

Some of you may find Adwords too competitive (there are really lots of competition in some of those very hot niches).

You may want to consider placing your ads in other Pay Per Click Search Engines, as the competition is lesser, and also you need not pay too much per click.

Here are some of the other Pay Per Click Search Engines you might want to consider placing your ads in:

Yahoo Search Marketing

MSN AdCenter

7 Search

LookSmart

Miva

Enhance

AdBrite

I did have successes in some of these other search engines - some of those really competitive keywords only cost me $0.01 per click in some of these search engines! ;)

What Is Your Favorite Pay Per Click Search Engine Site? 

Share Your Experiences About Other Pay Per Click Search Engines 

Have you made use of other Pay Per Click Search Engines for your advertising other than Google Adwords?

If so, which other Pay Per Click Search Engines did you use, and what's your experience with them?

Gusher Hi there, want your lense be featured on my Squidoo lenses blog? Visit this: Squidoo Lenses Online http://squidoo-lenses-online.blogspot.com/ Thanks a lot. :-) Posted July 15, 2008

WebMarketing2point0 FANTASTIC lens about adwords. I would recommend everyone read this lens again. Thanks for getting so much free value out there about adwords. MM Check outIM Adwords, a product aimed at helping supercharge Google Adwords campaigns, especially for IM-ers. Posted July 09, 2008

alicesy You are amazing and so is your lens. Thanks for all the great info. Please check out my Wedding Dresses site. Posted June 21, 2008

anilg You have a great lens with lots of valuable information about Google adwords. To know how to make money online from various resources on the internet, visit my lens. Posted June 10, 2008

rdilipk1 I have used a few other pay-per-click search engines, the most prominent of them being 'MIVA' and 'ASK'. But the results are very poor though you can get very cheap traffic from these search engines. Posted June 02, 2008

derickyung Hi Jun Yuan, thanks for checking out my lens on Google Adwords. I've added my lens to your Internet marketing directory. You have some great information here! Posted May 30, 2008

site-builder Adwords has been my main PPC search engine. However I have recently been learning something new that is more powerful than adwords. It's called Co-Registration Advertising and it promises to build your list bigger and faster than anything else out there. Posted May 30, 2008

tirythajb Great informative lens Posted May 30, 2008

Internet Marketing Guides With Master Resell Rights 

The following are some of the very best Internet Marketing guides with full Master Resell Rights (I've arranged them according to the different product categories) which I've priced at ridiculously low prices so it's extremely affordable to you.

Each of these products come complete with the following:

- Actual product
- Professionally-written product salesletter
- Product graphics

You'll be able to instantly download the product upon payment (payment processor is by PayPal).

With Master Resell Rights to these products, you now have the rights to, after purchasing them, resell them at any price you want and keep 100% of the profits!

If you have any questions, please feel free to let me know via email at junyuan@junyuanlim.com, and I'll get back to you as soon as possible.

I'll be updating these products lists frequently with new Master Resell Rights products - so do check back to this lens frequently for the latest products!

Adsense Profits 

The following are products (with Master Resell Rights) that'll show you how you can generate massive amounts of cash from Google Adsense every single month.

Click on the names of the products below for more information.

Affiliate Marketing 

The following are products (with Master Resell Rights) that'll show you how you can generate massive amounts of cash from affiliate marketing - Even if you are a complete newbie!

Click on the names of the products below for more information.

Article Writing 

The following are products (with Master Resell Rights) that'll guide you how you can churn out articles that'll not only get you massive targeted traffic to your websites but also generate you massive amounts of cash!

Click on the names of the products below for more information.

Blogging For Profits 

The following products (with Master Resell Rights) will show you how you can generate massive profits with your blogs.

Click on the names of the products below for more information.

Copywriting Secrets 

The following are products (with Master Resell Rights) that'll show you how you can create a powerful sales copy for maximum conversions and profits!

Click on the names of the products below for more information.

Digital Product Creation Secrets 

The following are products (with Master Resell Rights) that'll guide you step-by-step how you can create your very own digital product from scratch and generate massive profits.

Click on the names of the products below for more information.

Email Marketing 

The following are products (with Master Resell Rights) that'll guide you how you can write your emails to your list subscribers that'll get them to buy whatever you promote!

Click on the names of the products below for more information.