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Google Alerts Marketing: Generating Free Sales Leads

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Learn how to get free sales leads every day in your email from Google Alerts

Hi. I've earned the nickname Mr. Google Alerts, because I just love Google Alerts. It's free, and fast, and powerful. Best of all, it keeps searching for cool new pages all over the Web while I'm busy doing other things. What's not to love?

Google Alerts is a powerful sales prospecting tool that can find loads of people looking for your products and services, but unless you're careful, you'll end up wasting your time tracking down unqualified leads. Try these simple steps to narrow down your marketing results to just those that will turn out to be hot leads.

If you haven't used Google Alerts yet, you'll want to check out my Getting Started with Google Alerts tutorial.

1. Combine several of the most common terms for your industry

Google Alerts are more accurate with multiple terms. For example, instead of searching for medical, try adding some other words, like biotech or equipment to narrow down the search:
medical biotech equipment

2. Add words that indicate economic activity

In the current economy you want to target just those results that indicate some new funding or business activity is taking place. Your lead search will be more effective if in addition to your industry terms you tell Google Alerts to find items with words like rfp, hired or ground broken:
medical biotech equipment (rfp OR hired OR "ground broken")

3. Create alerts for specific types of domains

If you specialize in selling to US government agencies, you can add site:gov to your alert to only find URLs ending in .gov. The same can be done for educational markets by searching for pages in .edu domains:
medical biotech equipment (rfp OR hired OR "ground broken") site:gov
medical biotech equipment (rfp OR hired OR "ground broken") site:edu

4. Web alerts can be restricted to one or more zipcodes

Searching for sales leads can be turned into local searches by adding a zipcode. If you want to search a wider region, you can combine multiple zipcodes with OR:
medical biotech equipment (rfp OR hired OR "ground broken") 02138
medical biotech equipment (rfp OR hired OR "ground broken") (02138 OR 02454)

5. News alerts can find local marketing opportunities

Another way of narrowing down your search is to create News alerts, and add a specific geographic location, like NY state:
medical biotech equipment (rfp OR hired OR "ground broken") location:ny

Get the latest news and tips on Google Alerts with my blog: Mr. Google Alerts

Get more marketing secrets with my other Google Alerts information pages

Complete Google Alerts management and syntax tutorial
Complete Google Alerts marketing tutorial

You don't have to be a Google Alerts guru to get the best buzz. Try my AlertRank tool.

I've combined my most powerful Google Alerts secrets into a new tool that gives you better results with less work!

AlertRank.com delivers ranked and prioritized alerts so you can quickly cut to the chase. You get a free trial and a free copy of my Google Alerts e-book!

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AdamGreen

Adam Green, "Mr. Google Alerts," is the creator of AlertRank.com, a new Google Alerts tracker app for smarter online brand, buzz and reputation management.... more »

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