A regularly updated guide featuring the latest money making opportunities, tips, news and advanced techniques for Google Adsense, other syndicated ad programs, and paid search services.
The Essential Things You Must Know
We're On A Mission
So, you've been hearing a lot about people making money from search engines and wonder where to start?
While it is true some people can make excellent money from search engines, many others fail to get out of the starting gate. Why? Often, those that fail don't have the right information.
There's a few basic things you must do in order to succeed, and I'm often surprised how little these things are discussed on the web. At least, not openly. Or the information gets buried.
So why is this lens worth your time? After all, there's tons of other lenses on this subject. What makes this one so "essential"?
I've been in the search marketing arena, full-time, day-in-day-out, since 2001 and I've seen the strategies that work and those that don't. I've made a good living from search engines and I'll show you how to do the same. And I'm not trying to sell you a book.
On this lens, I'll be covering the essential information you require in order to make search work for you and earn you money. Free. No outdated e-books. No get-rich-quick scams. No garbage. Just the essential know-how from people who are actually doing it.
Bookmark us, or grab the RSS feed, as we'll update often. This is a fast moving, fun and profitable game.
Welcome aboard.
While it is true some people can make excellent money from search engines, many others fail to get out of the starting gate. Why? Often, those that fail don't have the right information.
There's a few basic things you must do in order to succeed, and I'm often surprised how little these things are discussed on the web. At least, not openly. Or the information gets buried.
So why is this lens worth your time? After all, there's tons of other lenses on this subject. What makes this one so "essential"?
I've been in the search marketing arena, full-time, day-in-day-out, since 2001 and I've seen the strategies that work and those that don't. I've made a good living from search engines and I'll show you how to do the same. And I'm not trying to sell you a book.
On this lens, I'll be covering the essential information you require in order to make search work for you and earn you money. Free. No outdated e-books. No get-rich-quick scams. No garbage. Just the essential know-how from people who are actually doing it.
Bookmark us, or grab the RSS feed, as we'll update often. This is a fast moving, fun and profitable game.
Welcome aboard.
Top Five Things You Must Do In Order To Succeed With Adsense
Pro Adsense Tips
1. Don't Think of Adsense As Advertising, Think Of Adsense As Content - Ads can answer your visitors questions just as easily as your content. So let it. Integrate it. Mix it into your written paragraphs.
2. Adsense Is Not A Banner. See 1)
3. Test, Test And Re-Test. The right placement of Adsense for others may not be the right placement for you. So test. Try different placements and configurations. Learn about heat maps and common visitor eye patterns.
Make one change, then track the result. Then make another. And so on.
4. Not All Adsense Is Equal - find keywords that are worth more, or have higher traffic volumes, or both, and you'll make more money. Write articles on these topics. How do you find which terms are worth more, or have higher traffic volumes? One easy way is to go into Adwords, set up a test campaign, and find the bid and traffic numbers. There are various other tools on the market that help you do this, which I'll explore soon.
5. Comprehensive Content Does Not Necessarily Equal Great Adsense Revenue - If the visitor is so engrossed in your article, or you answer all their questions, they may be less likely to click on your ads. Don't answer all the visitors questions. Leave them wanting more. The Adsense ads can, and often do, provide that "more". Let them.
2. Adsense Is Not A Banner. See 1)
3. Test, Test And Re-Test. The right placement of Adsense for others may not be the right placement for you. So test. Try different placements and configurations. Learn about heat maps and common visitor eye patterns.
Make one change, then track the result. Then make another. And so on.
4. Not All Adsense Is Equal - find keywords that are worth more, or have higher traffic volumes, or both, and you'll make more money. Write articles on these topics. How do you find which terms are worth more, or have higher traffic volumes? One easy way is to go into Adwords, set up a test campaign, and find the bid and traffic numbers. There are various other tools on the market that help you do this, which I'll explore soon.
5. Comprehensive Content Does Not Necessarily Equal Great Adsense Revenue - If the visitor is so engrossed in your article, or you answer all their questions, they may be less likely to click on your ads. Don't answer all the visitors questions. Leave them wanting more. The Adsense ads can, and often do, provide that "more". Let them.
Recommended Products & Books
- Adsense Gold - Highly Recommended
- When I first looked at the Adsense Gold site, it almost put me off. The site looks unprofessional and the hard-sell is typical of some of those get-rich-quick scams, but I'm so glad I bought this package. In my opinion, this is the best money-making instruction course/software bundle for Adsense.
Adsense Gold won't suit those who are already making thousands a day, but it will benefit those who are making some money on Adsense and want to know how to take their earnings to the next level. Tip: regularly tracking and adjusting campaigns is key.
The Adsense keyword tracker script is worth the price alone. - Cash Keywords
- I can't do without these reports. They provide the stats and keywords you will need in order target your Adsense campaigns effectively. Tip: the highest paying keywords aren't always the most lucrative. Look for traffic volume and competition levels.
I use the Mega-Top Dollar report every day. Absolutely essential.
Scrolling Articles Tip!
Do you have content that scrolls off the bottom of the page?
Consider placing multiple, skyscraper style adsense units, one on top of the other, down the right hand side of the text. This works best if you change the adsense border to the same color as the page background color.
As the reader scrolls, they always have an ad in their viewspace, and a likely point of (monetarised) exit.
This technique works especially well when there are few other distracting elements on the page: i.e. no navigation links or banners to the left of the text.
Consider placing multiple, skyscraper style adsense units, one on top of the other, down the right hand side of the text. This works best if you change the adsense border to the same color as the page background color.
As the reader scrolls, they always have an ad in their viewspace, and a likely point of (monetarised) exit.
This technique works especially well when there are few other distracting elements on the page: i.e. no navigation links or banners to the left of the text.
On The Radar
New Opportunities, Breaking News and Rumour. Updated Frequently.
- MSN Publisher Program Rumour
- Fresh! MSN may be about to open a beta of their own publisher network. Unverified, as there has been no official word from Microsoft.
- Google Makes Changes To Adwords
- The landing page is now factored in to the quality score. Here's my view on what this means in practice.
- Adwords Now Larger
- Adwords advertisers will be happy. From where I'm sitting, the Adwords listings now appear in a larger font.
- Adsense Offers Reports Via Email
- Instructions on how to have your adwords stats e-mailed to you.
Search Revenue Ideas & Information
- Inside Adwords
- Official Google Adwords blog.
- Adsense Blog
- Official Google Adsense blog.
- Search Engine Blog
- My search blog (shamless plug - I know) covering search engine developments since 2002.
- Search Engine Watch
- Danny Sullivan's essential search news and information site.
- Pay Per Click Strategies
- A roundtable discussion on PPC featuring Andrew Goodman, Ammon Johns, and Jim Banks.
- Google Adsense Sign-Up
- The sign-up page for Google Adsense, Google's syndicated ad network.
- Heat Maps
- Interesting heat map analysis of visitor viewing patterns.
- Yahoo! Publisher Network
- Yahoo! Publisher Network. Currently in beta.
- Google Adsense Overview
- Official Google overview of Adsense. Includes FAQ.
- Troubleshooting Adsense
- Animated demo from Google which will help you troubleshoot Ad display issues.
- Jensense
- Blog covering contextual advertising programs.
Great Stuff on Amazon
Winning Results with Google AdWords
Amazon Price: $22.49 (as of 10/06/2008)
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Amazon Price: (as of 10/06/2008)
Disclaimer
This page is not associated with Google, Yahoo!, MSN or any other search engine. All trademarks belong to their respective owners. Content is for educational purposes and is copyright.
