Google Adwords

Google Adwords is the backbone of Google's success. It is the means by which advertisers place their marketing messages onto Google's online contextual publishing network.

For adwords users it is a simple process. In 5 minutes you can be running targeted ads for your business. The ad created will run next to Google's search results and also on participating web sites.

The adds are matched to the correct ad space using Google's contextual method which promotes relavency between the add and the reader. Part of the program's success is due to the huge pool of ads and publishers which ensures more choice and better contextual matching.

Both text and image ads are catered for with text based ads being the more popular because of the ease with which they can be setup.

Adwords users bid on the keywords they would like their ad associated with. Budgets can be set to as little as $1 a day which allows even the smallest player to test the waters against large business.