Google Plus for Business
Ranked #1,716 in Business & Work, #74,064 overall | Donates to Squidoo Charity Fund
How to Use Google Plus for Business?
Google Plus Pages for businesses and brands was finally launched on November 7, 2011 allowing businesses to create their branded pages. Many businesses were eagerly waiting to get started on Google+ in order to tap into this powerful online marketing tool, so we can expect to see an increased presence of businesses on Google+ in the coming weeks and months.
Since its beta launch in June 2011 and subsequent public launch in September 2011, Google+ has attracted over 40 million users. There have been mixed reactions to how Google+ will perform, especially compared to its main rival Facebook.
Personally having researched and used Google+, I believe it is here to stay mainly because Google+ is very much integrated with the Google Search Engine, which is the world's most used search engine on the web, and other Google services like the +1 button, +1 Search, Gmail, YouTube and others. Also, some of the key features of Google+ Pages like Google+ badge, Google+ Direct Connect, and Hangouts will provide businesses an effective way to promote their businesses.
This web page is dedicated to helping familiarize yourself with the key benefits of Google+ Pages, setting up your Google+ Business Page, keeping you up-to-date on the latest news and developments on this project. You will also find instructions and a video tutorial on how to setup your Google+ Page. Let's get started.
Google+ for Business by Chris Brogan: Buy at Amazon.com
Brad Horowitz's Interview with Bloomberg
Bloomberg's Emily Chang Interviews Google's Bradley Horowitz
Emily Chang from Bloomberg interviews Bradley Horowitz, Vice President and Product Manager of Google Inc.'s Google Plus on the launch of Google+ Pages. Some interesting questions with regards to how it compares to Facebook Pages, why the delay in introducing Google+ Pages, how many people are using Google+ and more. Brad also discusses some of the key features of the Google+ Pages and how businesses can benefit from setting up their Google+ Pages.
Benefits of Google+ Pages for Business
Benefits and Limitations of Google+ Business Pages
Having Google+ Pages has many benefits, one of the main ones being the SEO benefit to businesses who have Google+ Pages. Google+ is integrated with other Google services like Gmail, YouTube and soon Google expects to launch tools to help track Google Analytics on Google+ Business Pages.
The Google+ Badge is a new format for Google +1 button. Businesses can add the new Google+ badge to their websites which when clicked will take people to the Google+ Business Page to be followed or circled. Google+ Pages can be linked to AdWords campaigns.
Google+ Direct Connect is a new feature that Google has introduced in Google Search which allows people to find Google+ Business Pages directly through a Google search by entering "+" followed by the name of the Page. For example, if you were looking for Pepsi's Google+ Page, you would do a Google search with "+ pepsi" in the search box.
Businesses are allowed to create multiple Google+ Business Pages. Apart from the above, you can share pictures, videos, links as well as organize Google Hangouts.
Having discussed the some key benefits above, Google+ Pages lack in one major area. Currently, only one administrator can manage a Google+ Page for the business, however, Google plans to provide multiple administrator support in the near future.
Given that Google+ Pages were just recently introduced, you can expect many changes and enhancements in the coming weeks and months.
How to Create a Google Plus Page?
Video Tutorial on How to Create a Google+ Page for Business
Creating a Google+ Page is quite simple. You can watch the video tutorial featured below or follow the step-by-step instructions below:
• Go to: http://plus.google.com/pages/create;
• Sign up (as a new user) or login;
• Click the "Create a Google+ Page" link;
• Choose a Category for the Page;
• Enter a Page Name (Company Name);
• Enter Company website URL;
• Choose a sub-category;
• Choose public visibility option;
• Accept Page Terms;
• Click the "Create" button.
Once you've done the above, your Google+ Page has been created. You can then enter other details like a Tagline, upload a profile Page picture or logo, and other details to customize your Google+ Page.
Google+ for Business with Chris Brogan
Google+ for Business: How Google's Social Network Changes Everything
In the book featured below, Google+ for Business, best selling author Chris Brogan helps business owners, marketers and Entrepreneurs explore Google Plus Pages and shows them how they can leverage this free platform to benefit their online marketing.
Chris Brogan is an early adopter of Google Plus and an expert in using social technologies consulting with Fortune 100 companies. He understands firsthand how to effectively use social networks for business and discusses strategies and tactics on how Google Plus Pages can enhance your business in order to stay ahead of the curve. In the video featured below, Abby Johnson from webpronews.com interviews Chris Brogan on the launch of Google+ Pages for businesses and brands.
Chris Brogan's Book Google+ for Business
Google+ for Business: How Google's Social Network Changes Everything
Amazon Price: $11.99 (as of 06/01/2012)
List Price: $24.99
Released on December 29, 2011, in Chris Brogan's Book Google+ for Business, he reveals why this newest social network offers unique business opportunities that you won't fine anywhere else. Chris walks you through the process involved in using Google Plus for promotion, customer service, community building, referrals, collaboration, and more.
Other Books on Google+ Pages for Business
How to Use Google Plus Pages to Market your Business?
Listed below are several books to help you understand Google+ Business Pages and explore various strategies to effectively implement it into your online business marketing.
Interesting Articles on Google+ Pages
With Google having launched Google+ Pages for businesses, brands and personalities, on November 7, 2011, the web have been flooded with numerous articles on the pros and cons of Google+ Pages. I've compiled a list below of some articles which you will find very interesting if you're looking into creating Google+ Pages.
- Google+ Pages A Must For Businesses, But Come Off As Rushed
- In the article below, Chris Crum from WebProNews reviews various aspects of Google+ Pages including features, benefits and limitations.
- Google+ Business Pages Could Hurt Your Brand
- In the article below, Chris Lang from G&B Magazine analyzes 5 reasons why Google+ Pages may hurt your brand. Some interesting points discussed here.
- Google+ Pages is Lacking in Some Areas
- In the article below, Robert Scoble from Scobleizer provides several reasons why some of the limitations of Google+ Pages may be time-consuming in the current state.
- Mark Zuckerberg's Exclusive Interview with Charlie Rose
- The link below is preview of an exclusive interview in which Emmy Award winning journalist Charlie Rose interviews Facebook's Founder & CEO Mark Zuckerberg.
- 10 Things You Need To Know About the Google+ Pages Terms of Service
- In the article below, Chris Crum from WebProNews examines 10 key aspects of the Google+ Pages Terms of Service which you should know if you are going to create Google+ Pages.
News and Updates on Google+ Pages
Google+ Business Pages News, Updates, Developments
In this section, you will find updates and latest news on Google+ Pages for businesses and brands. Given that Google+ Brand Pages was just launched on November 7, 2011, you can expect to see many changes and enhancements in the coming days, weeks and months. This news section is updated regularly, so feel free to check in.
- Google to Alert Users to Chinese Censorship
- BEIJING ? Google has quietly upped the ante in a long-running dispute with Chinese authorities over censorship, adding a software twist to its search page that warns users when they type a search term whose results are likely to be blocked in China.
- Google Places Discontinued
- SAN DIEGO, June 1, 2012 /PRNewswire/ -- On May 30th, 2012, Google nudged unwitting businesses into the social media world by beginning the automatic transition from Google Places (Google's online local listing directory), to Google+ Local Pages.
- Google+ Local Pages Swallows Up Google Places
- As it turns out, the Web wasn't big enough for Google+ and Google+ Pages for business. Less than a year old, a new service named Google+ Local pages is swallowing Google Places whole. ?As of this morning, roughly 80 million Google Place pages worldwide ...
- Facebook fan pages see drop in Google and Bing traffic following 'Search, plus ...
- Now, a report from analytics company PageLever shows that traffic from Google to Facebook fan pages has indeed dropped in the five months since SPYW went into effect, though these results are far from conclusive. PageLever's study centered around a ...
Other Google+ Related Lenses
Google Plus Social Networking
If you're brand new to Google+ social network, you can check the web pages below which will cover all detailed features of Google+, an in-depth look at Google+ Circles, and a step-by-step Google+ Guide to help you effectively setup your Google+.
Guestbook: Google Plus for Business
Share your thoughts on Google+ Business Pages
-
-
COUNTRYLUTHIER
Feb 16, 2012 @ 8:31 pm | delete
- Great lense. Personally, I am still trying valiantly to get the hang of most of the Google stuff after the fact. Lenses like this help.
-
-
-
cmadden
Feb 14, 2012 @ 9:50 am | delete
- Very interesting and nicely done. Shoot! Now I have to seriously think about this. Sigh.
-
-
-
john35055
Feb 9, 2012 @ 9:05 am | delete
- Good lens with great info, thanks.
-
-
-
webstatsart
Jan 12, 2012 @ 6:40 pm | delete
- I am terrified of using Google plus for business after I saw what Google did to websites on the Panda Update. I don't think it is over yet and those European investigations will surface in the news in the future
-
-
-
ajgodinho Jan 13, 2012 @ 10:46 am | delete
- I think it's not just Google. We will continue to see the whole world wide web evolve and hopefully improve. The best thing is to focus on quality and unique content, and keep it updated. Change is inevitable and we have to learn to adapt to it, to stay in the race.
-
-
-
BusinessSarah
Dec 13, 2011 @ 4:52 pm | delete
- Thanks so much for the resources -- I need to register a G+ account for my business, and I've been dragging my feet. This lens is a huge help and makes the challenge a lot less daunting! Thanks!
-
-
-
- I believe it's going to be useful for businesses to have a Google+ page set up for their business. Hope you are able to set one up and benefit from it.
-
-
-
bhavesh
Dec 10, 2011 @ 12:28 pm | delete
- Excellent resource for those of us who want to create a G+ presence for our businesses. For businesses, I think G+ is much better than Facebook for the reasons you outlined above. The issue, however, is that G+ is yet nowhere near the adoption rate of Facebook. I am hoping that will change in the near future, which I think it will.
-
-
-
- Yeah, it will take some time for Google+ to get to par with FB in terms of adopters, however, given that Google dominates the internet search, it will be just a matter of time. Also, I'm sure we will see much more integration of other Google services into Google+.
-
-
-
JoeCinocca
Nov 20, 2011 @ 4:35 pm | delete
- I'm really happy they rolled out this feature. I like it better than FB Pages and it's a great way for me to promote/market the business stuff I have. Great lens!
-
- Load More
Site Map: Google Plus for Business
- Create Google+ Page
- Brad Horowitz's Interview with Bloomberg
- Benefits of Google+ Pages for Business
- How to Create a Google Plus Page?
- Create Google+ Page
- Google+ for Business with Chris Brogan
- Chris Brogan's Book Google+ for Business
- Other Books on Google+ Pages for Business
- Interesting Articles on Google+ Pages
This work is licensed under a Creative Commons Licence.
Updated: June 1, 2012
by ajgodinho
Google Plus is a social network launched by Google Inc. in June 2011 on beta and was released to the public in September 2011.
At the time of initial...
more »
- 105 featured lenses
- Winner of 32 trophies!
- Top lens » Truth About Energy Drinks
Explore related pages
- Google Plus Social Networking Google Plus Social Networking
- Google Plus Beginner's Guide Google Plus Beginner's Guide
- Understanding Google Plus Circles Understanding Google Plus Circles
- Google Chrome: Pros and Cons Google Chrome: Pros and Cons
- Shopping Safely Online Shopping Safely Online
- Boosting Website Traffic with Ezine Articles Boosting Website Traffic with Ezine Articles
