Google Radio Ads

You have seen them next to search and on websites, now Google ads are on the radio.

Google radio makes it simple for small business to access the radio medium without a huge budget. It is a great way to test another marketing avenue which may be otherwise off limits. In the past add buyers would generally have to approach radio stations individually which made for lengthy planning and implementation.

"We are in the process of introducing AdSense for radio, which is essentially the integration of the DMarc console and management tools into our advertising system. There are a number of very interesting deals being negotiated," Schmidt says. "It gives advertisers enormous capabilities at the touch of a finger, capabilities that have never existed before for advertisers." says John Fullam, a media expert involved in the project.

With radio revenue down in recent years this may be a welcome kick start to the industry, if it takes off. Google has purchased the first of it's own radio networks in anticipation of continued success.

"I think DMarc has an opportunity for us to connect with advertisers we don't normally interact with," said Fullam. "It's big for radio...Creating a whole new advertising base and delivering more measurable results is extremely encouraging for advertisers and radio".