Google Adwords Tips For Beginners Guide.
Ranked #51,300 in Internet, #1,562,287 overall
Getting Started With Google Adwords
If you've been thinking about using AdWords, but you wanted to make sure you knew how to "do it right", then this beginner's guide to Google AdWords is written for you.
Google AdWords and other Pay-Per-Click (PPC) advertisements are an important traffic source for your website. They provide instant web traffic.
Also, these relatively cheap internet advertisements allow you to track and split test multiple ads very quickly and easily. You can keep the ones that work, and modify or remove the ads that don't work.
Using AdWords is like having x-ray vision into people's internet searching habits because you can see which ads are getting click-throughs, when which ads are ignored. You can get into the psychology of people who use search engines.
Google AdWords and other Pay-Per-Click (PPC) advertisements are an important traffic source for your website. They provide instant web traffic.
Also, these relatively cheap internet advertisements allow you to track and split test multiple ads very quickly and easily. You can keep the ones that work, and modify or remove the ads that don't work.
Using AdWords is like having x-ray vision into people's internet searching habits because you can see which ads are getting click-throughs, when which ads are ignored. You can get into the psychology of people who use search engines.
New RSS: Add your blog
Make your own RSS module. 1. Add to your lens. 2. Paste any RSS (xml) link location into the module. 3. Select how often you want it to update. 4. Boom! Customized feeds for your topic.What is Google AdWords?
I'll go over some Google AdWords basics as a little refresher for beginners, then we'll get into a little more strategy and go over some important tips.
OK, picture the results page that you see after you search for a keyword in Google's search engine. What you see is two columns; one wide column in the middle of the page and one narrow column on the right side of the page.
The column on the right contains Google AdWords. AdWords is Googles version of pay-per-click advertising. You bid on keywords for your ad, Google places your on search results pages, you pay when people click on your ad. You are essentially paying Google to drive web surfers to your business.
The column in the middle of the page is mostly "organic search results". You can advertise here for free with e-zine articles, press releases, and SEO, but that is another topic.
Also, note that your AdWords impressions will not only display on Google search results pages, but also on Google's partner sites which include AOL, Blogger, Earthlink, and HowStuffWorks. Google calls this "search network" advertising.
Your ads can also show up on websites that are not partners with Google. This is called the "contextual advertising" or "content targeted AdWords".
As a marketer, your "contextual targeted AdWords" will show up on websites that have AdSense on them. Websites owners can use Google AdSense to place relevant contextual advertisement on their site.
AdSense - for the website owner to make money via clicks from web surfers on their website.
AdWords - for marketers to promote a website.
OK, picture the results page that you see after you search for a keyword in Google's search engine. What you see is two columns; one wide column in the middle of the page and one narrow column on the right side of the page.
The column on the right contains Google AdWords. AdWords is Googles version of pay-per-click advertising. You bid on keywords for your ad, Google places your on search results pages, you pay when people click on your ad. You are essentially paying Google to drive web surfers to your business.
The column in the middle of the page is mostly "organic search results". You can advertise here for free with e-zine articles, press releases, and SEO, but that is another topic.
Also, note that your AdWords impressions will not only display on Google search results pages, but also on Google's partner sites which include AOL, Blogger, Earthlink, and HowStuffWorks. Google calls this "search network" advertising.
Your ads can also show up on websites that are not partners with Google. This is called the "contextual advertising" or "content targeted AdWords".
As a marketer, your "contextual targeted AdWords" will show up on websites that have AdSense on them. Websites owners can use Google AdSense to place relevant contextual advertisement on their site.
AdSense - for the website owner to make money via clicks from web surfers on their website.
AdWords - for marketers to promote a website.
New Amazon
New Flickr Photos
New YouTube vids
New Del.icio.us bookmarks
New Amazon Voting (Plexo)
Please add at least one item before saving.New Google Blog Search
Add the latest Google news results for your topic, right on your lens. Updates automatically.What Can Google AdWords do for me?
If you're a beginner, then you might be wondering "What are benefits of using AdWords?" Google AdWords can provide massive exposure for your product, service, or opportunity. How else can you get your product in
front of people all over the world?
It also provides targeted marketing. You can advertise only to people who might be interested in your product or service. They type in a keyword and press "search", then your ad shows up. It's like you're reading their minds. This targeted marketing is good for you, because you won't be wasting money advertising to people who aren't interested in what you have to offer.
Another benefit is the quick results. Within 15 minutes you could be getting feedback. Quick feedback is really good when you're split testing several ads. Which brings me to another benefit of Google AdWords -
It's easy to split test. In seconds you can create a different [but similar] advertisement. The ads alternate, so you can see what works and what doesn't. Keep the ads that work; stop the ones that don't work. Then, find out why the good ads work and try making hybrids of the working ads to make an ad that really works well. When I say "the ads that work", I'm talking about statistics. With Google AdWords, you can track things like how many people looked at your ad, how many people clicked, and how many people entered your marketing pipeline.
There are tons of great reasons to use AdWords, but there are also some things you need to watch out for.
First, is the "Google Slap". Google will jack up the price [possibly out of your price range, so your ad won't be displayed] if your ads are not relevant to the keywords. So, here's a "tip", make sure you give people what they are looking for.
Another issue to contend with is some niches too competitive or pricey for beginner AdWords users. Try getting an ad for the keyword "AdWords"... it's prices have been bid up. One way around this is to advertise to a smaller niche, like "Beginner AdWords Guide" or the phrase "AdWords Guide for Beginners ". I'll talk more about this in the tips section.
Another downside is the meticulous attention you must pay to ads when you are testing to make sure you didn't make a mistake that would cause your ad to not get any impressions.
Also, there is a fairly steep learning curve, so without a guide and some tips, you could end up wasting your time and money.
The only other potential negative to using Google AdWords is the limited space in the ad... but that's what makes it a fun challenge!
front of people all over the world?
It also provides targeted marketing. You can advertise only to people who might be interested in your product or service. They type in a keyword and press "search", then your ad shows up. It's like you're reading their minds. This targeted marketing is good for you, because you won't be wasting money advertising to people who aren't interested in what you have to offer.
Another benefit is the quick results. Within 15 minutes you could be getting feedback. Quick feedback is really good when you're split testing several ads. Which brings me to another benefit of Google AdWords -
It's easy to split test. In seconds you can create a different [but similar] advertisement. The ads alternate, so you can see what works and what doesn't. Keep the ads that work; stop the ones that don't work. Then, find out why the good ads work and try making hybrids of the working ads to make an ad that really works well. When I say "the ads that work", I'm talking about statistics. With Google AdWords, you can track things like how many people looked at your ad, how many people clicked, and how many people entered your marketing pipeline.
There are tons of great reasons to use AdWords, but there are also some things you need to watch out for.
First, is the "Google Slap". Google will jack up the price [possibly out of your price range, so your ad won't be displayed] if your ads are not relevant to the keywords. So, here's a "tip", make sure you give people what they are looking for.
Another issue to contend with is some niches too competitive or pricey for beginner AdWords users. Try getting an ad for the keyword "AdWords"... it's prices have been bid up. One way around this is to advertise to a smaller niche, like "Beginner AdWords Guide" or the phrase "AdWords Guide for Beginners ". I'll talk more about this in the tips section.
Another downside is the meticulous attention you must pay to ads when you are testing to make sure you didn't make a mistake that would cause your ad to not get any impressions.
Also, there is a fairly steep learning curve, so without a guide and some tips, you could end up wasting your time and money.
The only other potential negative to using Google AdWords is the limited space in the ad... but that's what makes it a fun challenge!
by overcomingpanic
overcomingpanic
Hello world. This is my bio. I can edit it later!
- 2 featured lenses
- Winner of 4 trophies!
- Top lens » rundll32-exe
Feeling creative?
Create a Lens!
