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Google AdWords Guide For Beginners - 9 Google Adwords Tips That Will Take You To The Top
If you've been thinking about using AdWords, but you wanted to make sure you knew how to "do it right", then this beginner's guide to Google AdWords is written for you.
Google AdWords and other Pay-Per-Click (PPC) advertisements are an important traffic source for your website. They provide instant web traffic.
Also, these relatively cheap internet advertisements allow you to track and split test multiple ads very quickly and easily. You can keep the ones that work, and modify or remove the ads that don't work.
Using AdWords is like having x-ray vision into people's internet searching habits because you can see which ads are getting click-throughs, when which ads are ignored. You can get into the psychology of people who use search engines.
You can learn how to reap the rewards of Google AdWords with this free tutorial 5 Days to Success with Google AdWords
(If you like this lens, please rate it. Thanks a bunch! )
What is Google AdWords?
Here are some Google AdWords basics
I'll go over some Google AdWords basics as a little refresher for beginners, then we'll get into a little more strategy and go over some important tips.OK, picture the results page that you see after you search for a keyword in Google's search engine. What you see is two columns; one wide column in the middle of the page and one narrow column on the right side of the page.
The column on the right contains Google AdWords. AdWords is Googles version of pay-per-click advertising. You bid on keywords for your ad, Google places your on search results pages, you pay when people click on your ad. You are essentially paying Google to drive web surfers to your business.
The column in the middle of the page is mostly "organic search results". You can advertise here for free with e-zine articles, press releases, and SEO, but that is another topic.
Also, note that your AdWords impressions will not only display on Google search results pages, but also on Google's partner sites which include AOL, Blogger, Earthlink, and HowStuffWorks. Google calls this "search network" advertising.
Your ads can also show up on websites that are not partners with Google. This is called the "contextual advertising" or "content targeted AdWords".
As a marketer, your "contextual targeted AdWords" will show up on websites that have AdSense on them. Websites owners can use Google AdSense to place relevant contextual advertisement on their site.
AdSense - for the website owner to make money via clicks from web surfers on their website.
AdWords - for marketers to promote a website.
If this difference between AdWords (for advertisers) and AdSense (for website owners) is unclear, then check out my article AdSense versus AdWords.
What Can Google AdWords do for me?
AdWords Benefits and "challenges" explained
If you're a beginner, then you might be wondering "What are benefits of using AdWords?" Google AdWords can provide massive exposure for your product, service, or opportunity. How else can you get your product infront of people all over the world?
It also provides targeted marketing. You can advertise only to people who might be interested in your product or service. They type in a keyword and press "search", then your ad shows up. It's like you're reading their minds. This targeted marketing is good for you, because you won't be wasting money advertising to people who aren't interested in what you have to offer.
Another benefit is the quick results. Within 15 minutes you could be getting feedback. Quick feedback is really good when you're split testing several ads. Which brings me to another benefit of Google AdWords -
It's easy to split test. In seconds you can create a different [but similar] advertisement. The ads alternate, so you can see what works and what doesn't. Keep the ads that work; stop the ones that don't work. Then, find out why the good ads work and try making hybrids of the working ads to make an ad that really works well. When I say "the ads that work", I'm talking about statistics. With Google AdWords, you can track things like how many people looked at your ad, how many people clicked, and how many people entered your marketing pipeline.
There are tons of great reasons to use AdWords, but there are also some things you need to watch out for.
First, is the "Google Slap". Google will jack up the price [possibly out of your price range, so your ad won't be displayed] if your ads are not relevant to the keywords. So, here's a "tip", make sure you give people what they are looking for.
Another issue to contend with is some niches too competitive or pricey for beginner AdWords users. Try getting an ad for the keyword "AdWords"... it's prices have been bid up. One way around this is to advertise to a smaller niche, like "Beginner AdWords Guide" or the phrase "AdWords Guide for Beginners ". I'll talk more about this in the tips section.
Another downside is the meticulous attention you must pay to ads when you are testing to make sure you didn't make a mistake that would cause your ad to not get any impressions.
Also, there is a fairly steep learning curve, so without a guide and some tips, you could end up wasting your time and money.
The only other potential negative to using Google AdWords is the limited space in the ad... but that's what makes it a fun challenge!
Check out this website "5 Days to Success with Google AdWords" to make sure you avoid making costly mistakes.
Step-by-Step Adwords Setup Video
Watch This Free Google AdWords Set Up Video Tutorial
Google Adwords Setup Guide for Beginners
How to set up Google AdWords step by step. This is an AdWords beginner guide for advertisers who want to learn AdWords Setup and Some AdWords Tips. Most basic tips are covered in this PPC video tutorial. For more AdWords tips, AdWords strategy, and AdWords setup information check out my Squidoo Lens: "Google AdWords Guide for Beginners" http://www.squidoo.com/google_adwords_guide_beginners_tips
Runtime: 8:55
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Beginner's Guide To AdWords Strategy
Plan ahead and you won't fall into common pay-per-click traps
Now that we've covered the basics, learned how AdWords can help your business, and learned about some potential challenges, let me guide you through my simple strategy.
First, set a weekly budget and stick to it. Don't get in a bidding war for the top spot with your competitors. It might be best to settle for a lower position (at a cheaper price per impression) and wait for your click-through rate to move you up in the list of ads. Oh, I almost forgot - your ad's position is roughly calculated by max-bid-price times the ads click-through-rate. As you can see, increasing click-through-rate (by having interesting and relevant ads) will increase the ad's position as determined by Google's formula. OK, glad we got that out of the way. No more math from here on out, I promise.
Second, decide where you want your ads to show up geographically. Do you want your impression to show up on people's computers locally, in your state, nationally, world wide?
Third, decide on your market or niche. One way to find your niche is to ask yourself, "Who is my ideal customer?" or "Who is my ideal prospect?". Another way to decide on your niche is to do keyword research. You may not be able to compete for a broad keyword like "real estate", so have to do some keyword research to find your niche... Like "real estate license".
First, set a weekly budget and stick to it. Don't get in a bidding war for the top spot with your competitors. It might be best to settle for a lower position (at a cheaper price per impression) and wait for your click-through rate to move you up in the list of ads. Oh, I almost forgot - your ad's position is roughly calculated by max-bid-price times the ads click-through-rate. As you can see, increasing click-through-rate (by having interesting and relevant ads) will increase the ad's position as determined by Google's formula. OK, glad we got that out of the way. No more math from here on out, I promise.
Second, decide where you want your ads to show up geographically. Do you want your impression to show up on people's computers locally, in your state, nationally, world wide?
Third, decide on your market or niche. One way to find your niche is to ask yourself, "Who is my ideal customer?" or "Who is my ideal prospect?". Another way to decide on your niche is to do keyword research. You may not be able to compete for a broad keyword like "real estate", so have to do some keyword research to find your niche... Like "real estate license".
Keyword Research Guide
Picking the right keywords and doing keyword research is the most important part of your AdWords campaign.
How do you find out what keywords you should bid on and use in your ads? Well, you need to look at the number of searches there are for each keyword. Then find out how competitive they are and how much they cost.
There are free keyword tools out there that will do this for you. Contact me, and I'll share my favorite keyword tools with you. Also, check out the Attraction Marketing Formula if you want to get more advanced step-by-step training on how to use these tools. Your goal, when doing keyword research, is to find targeted keywords that have low completion. This helps you in two ways. One, targeted keywords filter out people who aren't interested in your product or service, so you won't be wasting time or money. Two, targeted keywords are generally cheaper.
There are free keyword tools out there that will do this for you. Contact me, and I'll share my favorite keyword tools with you. Also, check out the Attraction Marketing Formula if you want to get more advanced step-by-step training on how to use these tools. Your goal, when doing keyword research, is to find targeted keywords that have low completion. This helps you in two ways. One, targeted keywords filter out people who aren't interested in your product or service, so you won't be wasting time or money. Two, targeted keywords are generally cheaper.
9 Google AdWords Tips
Use these Google Adwords tips to place your ads at the top of the list on the Google search results page
Tip 1 Be Relevant - Don't try to advertise a new diet pill to people who are searching for pet supplies. Google will "slap" you with a huge cost per impression. Stay focused on your niche. This will add more value to your customers, so Google will like your ad. Google rewards relevancy.
Tip 2 Use Targeted Keywords - More specific keywords have low traffic, but also have a lower cost and lower competition.
Tip 3 Use Negative Keywords - If you are selling a travel guide, then you might want filter out people looking for "free travel guide".
Tip 4 Put the keyword in the Display URL - That way, Google will put more of your ad in bold when it is displayed on the results page.
Tip 5 Put the keyword in your Title - More of your ad will be in bold and you'll show more relevancy
Tip 6 Pick an attractive Display URL - Which looks better www.AdWords-Guide-URL.com/keword or www.AdWords-Guide-URL.com/pagename=obviouslyAnAffiliateLink44549977201743284792834528745 you don't have to use the URL that you want to drive traffic to.
Tip 7 Study your Competitors - Watch your competitor's ads and see which ones are around the longest. Chances are, the ones that work well will be used for a long time.
Tip 8 Split Test - Weed out the losers, run with the winners. Also, learn why the winners work and use that to build even better ads
Tip 9 Set A Budget - So you don't spend all your advertising dollars in 10 days on ads that don't work
(If you like these tips, please rate my lens. Thanks a bunch!)
Tip 2 Use Targeted Keywords - More specific keywords have low traffic, but also have a lower cost and lower competition.
Tip 3 Use Negative Keywords - If you are selling a travel guide, then you might want filter out people looking for "free travel guide".
Tip 4 Put the keyword in the Display URL - That way, Google will put more of your ad in bold when it is displayed on the results page.
Tip 5 Put the keyword in your Title - More of your ad will be in bold and you'll show more relevancy
Tip 6 Pick an attractive Display URL - Which looks better www.AdWords-Guide-URL.com/keword or www.AdWords-Guide-URL.com/pagename=obviouslyAnAffiliateLink44549977201743284792834528745 you don't have to use the URL that you want to drive traffic to.
Tip 7 Study your Competitors - Watch your competitor's ads and see which ones are around the longest. Chances are, the ones that work well will be used for a long time.
Tip 8 Split Test - Weed out the losers, run with the winners. Also, learn why the winners work and use that to build even better ads
Tip 9 Set A Budget - So you don't spend all your advertising dollars in 10 days on ads that don't work
(If you like these tips, please rate my lens. Thanks a bunch!)
Even More Free Google AdWords Tips and Examples
"Google AdWords Expert gives away tons of great tips"
There is a lot of information you must to learn to succeed in Adwords and I can't fit it all in this one article.
But, you can learn a lot more from Perry Marshall's free 5-day course. I've checked it out... it's good stuff.
It's not just some crappy sales pitch, Perry actually gives away a bunch of valuable information that will help your business move forward (just like I've tried to do with this article).
Also, his course has some excellent examples you can use as a model for your advertisements.
It's a free 5 day course called "5 Days to Success with Google AdWords".
It's definitely worth checking out.
But, you can learn a lot more from Perry Marshall's free 5-day course. I've checked it out... it's good stuff.
It's not just some crappy sales pitch, Perry actually gives away a bunch of valuable information that will help your business move forward (just like I've tried to do with this article).
Also, his course has some excellent examples you can use as a model for your advertisements.
It's a free 5 day course called "5 Days to Success with Google AdWords".
It's definitely worth checking out.
How Google AdWords fit into your marketing pipeline.
Find out how Pay-Per Click Advertising will provide a boost to your businesses bottom line
Now that you know more about Google AdWords, let's go over how you should use Adwords in your marketing system. Keep in mind that your number one goal
through the entire system is to give your customer value.
Part 1: Advertising: The first part of your marketing system is the internet advertising. You want to find people who fit your niche. These are people who are searching for resources related to your product or service. Search engines are perfect for finding customers or leads because they filter out the millions of people who aren't interested in your product or service. This is where Google AdWords and other advertising methods fit into your marketing pipeline.
Part2: People click on your ad: They identify themselves as people who are interested in your product or service. These people want to learn more.
Part3: Landing page: You give more information about your product, service or opportunity and you entice your prospect to opt-in to your newsletter. You might use testimonials from satisfied customers who have benefited from your product or service.
Part 4: E-mail marketing: Earn prospect's trust through delivery of useful content and information. Give them an incentive to act.
Part 5: Customers purchase: Your customers purchase your recommended products or services that make their life better.
Optional Additional part: Self-Funded Proposal: Sell a low-cost product in the initial stages of this process. The proceeds from your "front-end sales" will help pay for your advertising. This is what I call a Magic Slot Machine. When set up right, you put money into the slot machine (Google AdWords) and pull the lever, then you get money in the coin tray (proceeds from your front-end sales). Take the money from the coin tray and put it back in the slot machine (continue to pay for Google Adwords). It can go on and on like this for the life of your business if you keep your advertising working effectively.
The Self-Funded Proposal should be a major component of your automated marketing pipeline. The Self-Funded Proposal and the other topics described above are taught in fine detail with respect to how to implement them in your own business in the Attraction Marketing Formula course and free boot camp.
To your advertising and marketing success,
Jean D. Laurin
P.S. For more internet advertising methods Check out my article on cheap internet advertising methods.
P.P.S. I just thought of a bonus tip. Try using misspelled words or slang as the words you bid on. For example, "corvet parts" for people who are looking for "corvette parts". Another example would be "fridge" when targeting people who want a refrigerator.
through the entire system is to give your customer value.
Part 1: Advertising: The first part of your marketing system is the internet advertising. You want to find people who fit your niche. These are people who are searching for resources related to your product or service. Search engines are perfect for finding customers or leads because they filter out the millions of people who aren't interested in your product or service. This is where Google AdWords and other advertising methods fit into your marketing pipeline.
Part2: People click on your ad: They identify themselves as people who are interested in your product or service. These people want to learn more.
Part3: Landing page: You give more information about your product, service or opportunity and you entice your prospect to opt-in to your newsletter. You might use testimonials from satisfied customers who have benefited from your product or service.
Part 4: E-mail marketing: Earn prospect's trust through delivery of useful content and information. Give them an incentive to act.
Part 5: Customers purchase: Your customers purchase your recommended products or services that make their life better.
Optional Additional part: Self-Funded Proposal: Sell a low-cost product in the initial stages of this process. The proceeds from your "front-end sales" will help pay for your advertising. This is what I call a Magic Slot Machine. When set up right, you put money into the slot machine (Google AdWords) and pull the lever, then you get money in the coin tray (proceeds from your front-end sales). Take the money from the coin tray and put it back in the slot machine (continue to pay for Google Adwords). It can go on and on like this for the life of your business if you keep your advertising working effectively.
The Self-Funded Proposal should be a major component of your automated marketing pipeline. The Self-Funded Proposal and the other topics described above are taught in fine detail with respect to how to implement them in your own business in the Attraction Marketing Formula course and free boot camp.
To your advertising and marketing success,
Jean D. Laurin
P.S. For more internet advertising methods Check out my article on cheap internet advertising methods.
P.P.S. I just thought of a bonus tip. Try using misspelled words or slang as the words you bid on. For example, "corvet parts" for people who are looking for "corvette parts". Another example would be "fridge" when targeting people who want a refrigerator.
Reader Feedback for this Google AdWords Guide for Beginners
Was this guide helpful? Tell me what you think.
That's all for now. I hope this Google AdWords Guide for Beginners was helpful.
Let me know if you'd like to see anything else in this article and be sure to book mark my page or forward it to a friend.
(Have you rated my lens yet?)
Nikhil
thanks.. it was very helpful
Posted July 15, 2008
Andrey
Your The Best
Posted June 04, 2008
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Junyuan
Very informative lens on Google Adwords. You've essentially covered all areas that new Adwords advertisers require to start off using it. I've given you a 5-star rating for it. Great stuff! I've just created a lens on Google Adwords Tips - where I provide tips on how to turn losses into profits in their Adwords campaigns. You may want to consider adding your lens to my Internet Marketing directory which I've created and give you more traffic to your lens. Hope to see you there! :) Posted May 29, 2008 |
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AdWordsConsultant
Nice work indeed and should be useful for AdWords beginners. After following Jean's advice, if you want to go further and start optimizing your AdWords campaigns, check this AdWords Optimization website. I used to work for 2 years for Google AdWords in Dublin and may have some advanced AdWords tips to share! Posted May 24, 2008 |
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konawahine
Really good information. I have added you to faves so I can come back again. I haven't used adwords for almost 4 years. I messed up the last time and lost $300 in one day! Haven't done it since. When I concure my fear (which I plan on doing soon) I'll be back to re-read. Great job explaining the steps. 5 * and lensrolled. Posted March 28, 2008 |
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I give credit where credit is due:
Laptop with eye and hands photo courtesy of Jef Bettens
Internet marketer on tracks photo courtesy of Renxx Garmider
Internet marketer on tracks photo courtesy of Renxx Garmider
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Jean D Laurin Internet Network Marketing Blog Articles
I hope these Google Adwords Tips were helpful.
Type [ctrl]+b to bookmark this Google Adwords Guide for Beginners.
Jean D Laurin Internet Network Marketing Blog Articles
I hope these Google Adwords Tips were helpful.
Type [ctrl]+b to bookmark this Google Adwords Guide for Beginners.
