Google Analytics Q & A

Adding new dimension to your website promotional efforts is easily atained through the clever use of Google Analytics. There are so many reasons you need to track visitor engagement with your site and so few why you should not.

I recently worked with a Toronto based internet marketing firm on a contract. The terms of the contract were to become a GAAC (Google Analytics Authorized Company). This was a great challenge because less than 40 companies (at this time) possess this elite Google credential.

We now have the Google badge and can tell you it was worth all the hard work we put in. Now we are building the company analytic deliberative process. It is almost there! Analytics is so powerful you can send your client for a spin. When you report findings or determine actions it must be meaningful and profitable. To do this there are simple fundamentals to follow...

Focus on KPIs (key performance indicators)

Develop your own effective deliberative process

Proper integration of tracking code

Don't do too much at one time

Don't fight data driven decisions

Set up goal funnels

On this lens let's share knowledge. If you have a question I will do my best to answer it with accuracy. If you have expertise to share...by all means!

Get over the idea that only children should spend their time in study. Be a student so long as you still have something to learn, and this will mean all your life. ~Henry L. Doherty