Getting Website Traffic With Google AdWords

What is Google Adwords?  Does It Work?

Google AdWords is a program for advertisers which allows you to place ads for specific keywords.  When someone searches for your specific keyword in Google, your ad will be shown somewhere in the top or right-hand side of the page (along with ads from other advertisers).  The actual position of your ad depends on your quality score.

You may be thinking, "Does Google AdWords work?" Just take a look at it in action: go to Google and type in something like "work at home" or "business opportunity". Take a look at the number of ads you see along the top and right-hand side of the page.  The number of entries you see should give you a hint to the power of this advertising medium.


Learning and Resources for Google Adwords

I started with Google AdWords by getting Perry Marshall's Google Adwords guide. He is known for being an expert at Google Adwords. If you're going to learn, learn from the best!

A keyword tool I like to use is the Keyword Discovery Free Search Term Suggestion Tool. Just type in a keyword or key phrase and it will give suggested similar search terms with their number of searches for a particular month in Overture (Yahoo's search engine).

Another good place to start is the Google AdWords learning center. Here you can pick the basics of Google PPC.



What is the Average Cost of Google Adwords?

The cost can actually be as high or as low as you want! It depends on factors such as the competitiveness of the keywords you have chosen, the max CPC (cost per click) that you set for each ad, the countries you have chosen to advertise in, the quality score of your web page, and the daily budget you set for your advertising campaign.