Getting Website Traffic With Google AdWords

What is Google Adwords?  Does It Work?

Google AdWords is a program for advertisers which allows you to place ads for specific keywords.  When someone searches for your specific keyword in Google, your ad will be shown somewhere in the top or right-hand side of the page (along with ads from other advertisers).  The actual position of your ad depends on your quality score.

You may be thinking, "Does Google AdWords work?" Just take a look at it in action: go to Google and type in something like "work at home" or "business opportunity". Take a look at the number of ads you see along the top and right-hand side of the page.  The number of entries you see should give you a hint to the power of this advertising medium.


Learning and Resources for Google Adwords

I started with Google AdWords by getting Perry Marshall's Google Adwords guide. He is known for being an expert at Google Adwords. If you're going to learn, learn from the best!

A keyword tool I like to use is the Keyword Discovery Free Search Term Suggestion Tool. Just type in a keyword or key phrase and it will give suggested similar search terms with their number of searches for a particular month in Overture (Yahoo's search engine).

PayItForward4Profits is a free marketing system that has a section of its Success Guide dedicated to teaching you how to advertise with Google AdWords.  It's located in Day 6 of the Success Guide in step 3. When you get to the bottom of that page, there is a two-part Google Adwords Video Training with Joel Broughton. It's an excellent introduction and will show you how to setup your campaigns and ad groups so that you can maximize your results.

My Google Adwords experience

Because most of my Google AdWords advertising budget is geared towards PayItForward4Profits and 3StepSecret, I will discuss my experience in terms of those two sites.

I have different campaigns targeting people for both my PayItForward4Profits and 3StepSecret sites. My average cost per click for my campaigns ranges from $0.16 to $0.75. Keep in mind those are averages, so the actual cost per click can be lower or higher. I like to keep my cost per click below $0.80.

I have received over 550 members so far from my Google Adwords advertising campaigns. The average cost per member for me is about $5. According to Paul Birdsall and Joel Broughton, a PIF4P member is worth anywhere from $4 - $15 over the long term. So $5 seems pretty good to me. And that's the price you pay for PIF4P member if you participate in the PIF4P advertising co-op. Keep in mind that the average you pay for a member using Google AdWords could be higher or lower.

For my Google Adwords campaigns, I actually promote http://incomewave.ws/profits.htm and http://incomewave.ws/3stepsecret.htm . These are copies of http://derickyung.payitforward4profits.com and http://derickyung.3stepsecret.com . The reason I use my incomewave.ws domain is that Google Adwords only wants one affiliate of a website showing for each keyword. If I used my http://derickyung.payitforward4profits.com site directly, I would have a harder time getting my ad to show up.