Google gives adwords users another advertising avenue
Google print ads, the service that allows people to advertise in 225 printed newspapers, is now expanding to allow any adwords advertiser to use the network.
Google Print Ads Expands
Google print ads is an online interface that allows advertisers to market themselves through a selection of 225 traditional printed newspapers.
Since it's begining in November 2006 it has been growing in size. The print ad division of Google has been taking on new customers and sourcing further advertising opportunities. Printed media available to prospective advertisers includes well known titles such as the New York Times.
It blends concepts from the adwords and traditional newspaper classifieds in a way that will seem second nature to adwords users. Positions are bid on by interested advertisers in a winner takes prime position scenario.
Google is currently expanding its printed media advertising program to allow it's use by Google Adwords customers. This will make the marketing process a little more streamlined for advertisers while providing publishers with some new customers.
"Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers," says Eric Schmidt, Google boss. "With Google Print Ads, we will bring more advertisers to newspapers, which will ultimately benefit readers, publishers and advertisers."
The expansion of the program signifies the foothold Google is gaining on the larger marketing environment. No longer is the search company tied to it's popular contextual advertising program.
Since it's begining in November 2006 it has been growing in size. The print ad division of Google has been taking on new customers and sourcing further advertising opportunities. Printed media available to prospective advertisers includes well known titles such as the New York Times.
It blends concepts from the adwords and traditional newspaper classifieds in a way that will seem second nature to adwords users. Positions are bid on by interested advertisers in a winner takes prime position scenario.
Google is currently expanding its printed media advertising program to allow it's use by Google Adwords customers. This will make the marketing process a little more streamlined for advertisers while providing publishers with some new customers.
"Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers," says Eric Schmidt, Google boss. "With Google Print Ads, we will bring more advertisers to newspapers, which will ultimately benefit readers, publishers and advertisers."
The expansion of the program signifies the foothold Google is gaining on the larger marketing environment. No longer is the search company tied to it's popular contextual advertising program.
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