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5 Google Tools Businesses Should Be Using

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Google - The Ultimate Business Tool

It's hard to imagine life without Google now. They are the biggest company on the Web, and provide a really wide range of services. Here are 5 that I think every business should be using.

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5 Google Tools for Businesses

1

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Apps (http://google.com/a)

The first thing any business should have is Google Apps. Whether you get the free version or the paid one, it's worth it. Signing up with Google Apps gives you Gmail (arguably the best web-based email service), Google Docs for online collaboration between co-workers, Google Calendar for scheduling and coordinating meetings and events, and more. And all of it integrated with your own domain.0 points

2

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Alerts (http://google.com/alerts)

Google alerts is useful for any brand - both corporate and personal. Use it to monitor what others are saying about you, and respond accordingly. You should also monitor your competitors, or the keywords in your field, to be sure you are up to date with what is going on in your field.0 points

3

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Analytics (http://google.com/analytics)

Your company should definitely have a website. And you need to know how your website is performing, and how to improve it. Google Analytics is a good, free way of monitoring your website usage - use it, study it, adapt accordingly. A really useful tool to understand where your website is working and where it isn't.0 points

4

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Trends (http://google.com/trends)

Google Trends is a tool that allows you to compare how often certain terms are being searched. A great tool to analyze in order to better optimize your web marketing. Useful in selecting what keywords to bid for when advertising as well.0 points

5

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Product Search (http://www.google.com/products/)

This is more useful for consumer product businesses, rather than business-to-business services. But for consumer-targeted, product-based businesses, this can be really useful. A simple, easy round-up of what others are charging for products, for you to compare to your own prices.0 points

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derrickkwa

Born 1990, in Singapore.
Firm believer in standing out, and not just settling for the status quo.
Find more about me at http://derrickkwa.com

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